Hi, I’m Justin. These are my articles.
It might never go away
Do you need marketing tracking and automation?
Expanding my horizons
Should my SaaS try to get enterprise customers?
The Hierarchy of Needs for new Product Ideas
How do I find customers for my SaaS?
The 80% energy principle
How to build a simple HTML landing page using Tailwind CSS
Podcasts and Capital
How many units can you sell?
2020 year in review
Clearing up some misconceptions
Good idea or bad idea?
How many trials should I be getting for my SaaS?
Forget about your heroes
Black lives matter
Ideas aren't cheap
Main Street fights back
We've been exposed
Business is like surfing
The main thing
Good businesses have margin
2019 year in review
You don't learn until you ship
More stuff or better stuff?
Why people buy software
Who wants this today?
Out of office
How do you sleep at night?
We sell saddles here
Selling stuff on a busy beach
Is the Product-Market Fit survey accurate?
People want the basics done well
Jason Fried wants to delete my backlog
Why growing old in tech is hard
How to be more social at events and conferences
How I'm learning to program
Non-alcoholic drink choices
The Freedom Ladder
What does product-market fit feel like?
The myth of the niche market
When should you move on?
It's gradual, then sudden
How do I build something people want?
Wait and see
Should we always charge more?
How to run a mastermind group
People on the internet can be so mean
The hidden reasons why people are using your software
Not all products make good businesses
You only win once
Passion needs rigor
Change your market, save your product
Can you change customer behavior?
Why you need a co-founder
Cynicism kills progress
2018 year in review
This is hard
Can you bootstrap a startup on the side?
My secret phone call with Hamish
How I make my money
Being a solopreneur has risks
Let's talk about startup costs
Why geeks should speak
How to make a podcast (and submit it to iTunes)
I have a new website
Do you even want to be "a bootstrapper?"
Two things that kill bootstrapped companies
Unconventional bootstrapping: round 1
The hidden cost of bootstrapping
Is this a good idea?
Why many products struggle, and only a few succeed
Your business isn't about finding a great idea
Maybe you shouldn't be a solopreneur
Optimize for usage, not just sales
Don't sell to beginners
What would you do differently?
When you're building a product, whose opinion should you listen to?
Why I'm building a new SaaS in 2018
What affects customer motivation?
What raves and software have in common
I've been following you since grade 9
2017 year in review
Finish the year strong
How to build a Shopify app – Björn’s journey to $300k in profits
What's on your hard drive?
How an NBA player ruined my life
I've never done this before
Stop by for coffee
Why I bought your software
What is Jobs to be Done?
"People need my product!" (But do they want it?)
How to create a membership website
Don't stand still
Adam Wathan's $100k product launch
Things to do when Amazon S3 is down
Why most product ideas aren't that good
Watch for mind gremlins
Going independent (2016 year in review)
The tools I use
How to surprise people in a digital age
This is what starting small looks like
How to get out of a rut
We all want progress
Virtual reality could save the planet
Hypothesis: Nintendo Switch is a social play
I wasted 4 years of my life doing this
Who are you stealing from?
Using JTBD to build better products
Pricing experiment results
What podcasters get wrong about advertising
How to make money from your tiny podcast
You can't change the customer's behavior
SaaS is ripe for disruption
My workplace fantasies
Publish your ebook as PDF, MOBI, and ePub all at the same time
Why I sell before I launch
How I price products
You want more than product/market fit
Why we buy from winners
Your secret success fantasy
Put a billion dollars on red
Focus on your own shit
Park your experience
Don't swim upstream
Is the market for self-published books saturated?
Business is like a game of Frogger
Fear of launch
You can't split test human experience
Product traction is like waiting in line at the grocery store
Make stuff and be happy (2015 year in review)
Documentaries you should watch this holiday
How to build demand before you launch
3 things I learned from my book launch
The last mile
Startups should make money
Keep making things
End of an era
Do people still read blogs?
No marketing unicorns
Don't follow your heroes
2014: a year of making stuff
Landing page teardown: Serial podcast
How user growth really works
Do I look dumb?
Do things that scare you
Be careful who you go to for advice
Let’s make some stuff
The cold months are coming
What type of pain are you solving?
The person on the other side of the screen
Earn the right to be heard
Your product's missing ingredient
Is it harder to get noticed?
It's different now
When you can't win
Your second biggest problem
How desperation affects creativity
Be social IRL
Choose your audience wisely
Your blog could be a party
My embarrassing iTunes receipt – exploring the customer journey
Start your marketing with other people in mind
Speaking of starting small
How to start
Get traffic for your content
A simple way to validate your startup idea
Play the long game
Is "sales" a dirty word?
We are not normal people
This is real life
How do you find time for side projects when you have kids?
The 2013 revenue stats I didn't want to share
It's not us, it's them
Succeed with your own product in 2014
Why didn't you launch last year?
How to choose an audience for your blog
1,000 email subscribers
What stops us from building products?
How remote work changed my life
The downward spiral
Where does a great culture come from?
My first kiss
Nikki Durkin: Don't talk about ideas - just do it
Why you're not making sales
How to get (and keep) a job in startups
Geeks as tastemakers
Producing good content isn't enough
Self-Publishing Hangout highlights
Just f*cking do it
Why people buy products
Sitting on the curb drinking a slurpee
Believe in me
Quit trying to attract a crowd and just help people
Pretty doesn't sell
Twenty dollars in an envelope
How to end the remote work debate
How (not) to validate your idea
Don't call it a comeback (working remotely)
Starting a business is easy
Jarrod Drysdale's advice for starting
My blogging demons
A VIKA BYSKE standing desk
It's not enough to build a product that people want
Why distributed teams are more effective
Why I would pay for Twitter
What the People of Wal-Mart want
Why I don't read at work
What Amy Hoy taught me about starting a business
A 13-year-old on a BBS
Retina is not a big deal
Terrible Apple products
No one wants to buy my sneakers
Forget the Valley: bootstrap founders can live wherever they want
Most successful founders are in their mid-30's, married with children
Kathy Sierra is brilliant
Customers don't care about your solutions
Things I've quit doing at my desk
Will a college degree get you a programming job?
If you work with pixels you should be thankful
How to keep clients happy
Building a better mousetrap? It had better catch more mice.
What is real work?
How do you know when to stop designing?
How to get 1000's of paying customers
Useful is forever
Where would you rather work: 37signals or Zappos?
Zappos is wow
How do you consume digital media?
Your idea needs a passionate believer
How to build a better Canadian neighborhood
Are you in love with the idea, or with customers?
How to design a customer support process
8 habits for a better day at work
My rant on customer support for web apps
Stop screen sucking
No one knows what they're doing
The coupon code is a slap in the face
I worked a day at 37signals, and I liked it
If you're from Edmonton, you'll remember Happy Pop soda
The sex and cash theory
Building a standing desk
Why are people looking at your website?
We're in the Age of Content
This is a classy move
Business lesson: less research, launch small
Review of 37signals' first app for the iPad: Draft
The iPad is a family device
I think this is me in 1984
2010: Products I can't live without
Better time spent at work
Interviews from the Future of Web Apps in Miami
In Miami for FOWA
A better office
A better Apple TV
A better birthday party for kids
Better doctor visits: house calls
A better urbanism
Local news web site
Think clearly about print advertising
A better toilet
A better parking lot
Why can't we stream TV in Canada?
Yes! Apple TV!
James Jones rocks CTV
Good news for fans of the IT Crowd