37signals caused quite a commotion this past week when they released their first app for the iPad, called Draft. Draft is a simple sketching tool, that allows you to draw in white or red (only two colors) on a black canvas. You can then share the sketches via email or directly to your Campfire account.
On their blog, and elsewhere, there was a lot of push-back on the features (or lack of) and the price ($9.99). We're not talking about a few comments; we're talking about a lot of people who were really riled up.
I decided to cut through all the noise and buy the app. I compared it to another, free, app from Adobe called Ideas. Here is the video review:
My conclusion? Draft makes a lot of sense if you use Campfire. You can share sketches instantly to any Campfire room. If you're a designer, or company, that uses Campfire, the $10 price tag is irrelevant; the app will definitely pay for itself in saved time.