Hi, I’m Justin Jackson.
I co-founded Transistor.fm (podcast hosting and analytics). I write about the reality of bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society.
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Popular posts
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Calm Company – Calm companies are profitable, value freedom, have a purpose, and improve the team's lives. Frenzied companies are crisis-driven.
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How to build something people want – a practical framework for determining what products and services people want.
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Good businesses have margin – Look for business models with good margins with minimal complexity. Choose work that gives you breathing room.
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The prosumer market is underrated – The normal advice for people building SaaS companies is "Don't build software for consumers (B2C); build it for businesses (B2B)." But, there's a third category that doesn't get very much attention: prosumers.
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How I would build a new startup if I had to do it all over again
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Business is surfing – Just like in surfing, the founder paddles out, assesses potential opportunities (waves) based on customer demand, and works hard to catch a promising one. Once on the wave, the market's momentum carries them forward, requiring skillful navigation to maximize the opportunity's potential while being mindful of competitors and external factors.
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Selling stuff on a busy beach – It's unlikely you'll convince someone to buy something where there wasn't already existing demand.
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Can you bootstrap a startup on the side? – I wrote this when Transistor was new and not making much revenue.
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Let's talk about your startup costs – a topic that is under-examined in the business community.
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When should you move on? – How do you decide when it's time to quit a project?
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This is a webpage – by far the most popular thing I’ve written; it’s been translated into 16 different languages and was featured by Net Magazine, Smashing Magazine, A List Apart, The UX Podcast, Rands, and T3N Magazine.
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Focus on your own shit – an older piece I originally wrote for Medium.
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Things I’ve quit doing at my desk – this post was later published on Lifehacker and in the Hacker Monthly magazine.
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I’m a f*cking webmaster – a nostalgic piece about the early internet. Featured on CBC Radio’s Spark.
