This is a draft post I'm working on. Read the full draft here.
There’s a demographic shift coming to the podcast industry that few people are talking about, and even fewer are planning for. It could upend the foundations of what exists right now.
There is a discrepancy in podcast consumption data that’s puzzled me:
Why is Apple Podcasts consistently at the top of consumption graphs, but at the bottom of consumer preference graphs?
For example...
👉 Read the rest of this draft on Google Docs
I'll be publishing the finished version here shortly. If you share this post publicly, please use this URL so people can find it/bookmark it for the future: