Loved this interchange between Joe Stump and Ryan King on the Business of Coding podcast. Joe starts it off with a question:
"A lot of engineers fall into the 'build it and they will come' trap. Have you found that?" - Joe Stump
Ryan King said he agreed, and went on to address a problem I've observed as well:
"People sometimes mistake hard problems (in the computer science sense) for valuable problems (in the business sense). Sometimes that venn diagram overlaps (like Google's search algorithms). But there's a number of cases where there's a really valuable problem, but it's not particularly hard on the technology side (AirBnB is an example of this)." - Ryan King
The whole episode is excellent, with lots of practical tips for engineers and business folks alike: you can listen to the whole episode here.