My friend Chase Reeves was kind enough to welcome me into his XOXO posse. We did things together: we went to conference talks, listened to live music, drank great coffee, and shared meals.
During one meal, somebody asked how many domain names each of us owned. I logged into my Hover account and started counting.
I own 46 domains. Of these, about 21 are being actively used. The others? Most of them are domains I purchased in a fit of inspiration. I had a good idea, registered the name and... did nothing.
If you're like me, you're holding on to these domains with the hope that you'll eventually do something big with them. These domains represent your dreams: a new startup, a profitable product, or a popular project.
But we're paying for these domains year after year. What if we did something cool with them right now?
This lead me to this tweet:
Remember when the web was fun? I keep thinking about my daughter building her first web page. Her web page is delightful because she was having fun. She wasn't thinking about being #1 on Product Hunt, or having a $50,000 product launch. She just wanted to tell a story.
At XOXO, Jonathan Mann talked about creating a song a day. My favorite line from his talk was:
So many times, I've gotten in a rut because I'm trying to make the "next big thing." This is bad, because when I'm in a rut, I don't create and I've realized that I get enormous joy out of just making things.
When Samuel Hulick tweeted "I fucking hate timezones", I made this site in a few minutes as a joke. It made his day. Actually, it made my day. Just creating and shipping something small made me feel good.
Let's quit being so serious. Let's do something with these unused domains. Let's make some stuff.
Are you with me? Here's what I'm thinking; it's an experiment in shipping, having fun, and being creative:
That's it. Create a small project for every one of the domain names you’ve bought, but haven’t used. Ship one a week.
Now let's go have some fun!
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