Why I sell before I launch

Just had one of my awesome newsletter readers ask a great question:

I'm curious as to how well your pre-orders perform. I've never done one as I can't see a huge benefit. Would rather go all out during the actual launch period. Thoughts?

I've done pre-orders for nearly every product I've launched. That's how I launched Marketing for Developers, and that's how I'm launching my new book, Jolt.

I like it for a number of reasons:
  1. It helps me get real feedback from real people willing to spend real dollars.
  2. It helps build anticipations + buzz for the actual launch.
  3. It rewards people already on my mailing list.
  4. Early readers write early reviews.
  5. It relieves my launch anxiety ;)

I generally do pre-orders for a limited time. For Jolt, I'm giving people a special $9 price until July 23, 2016 (the book launches on the 30th).

Justin Jackson

Photo by Mike Licht.

Pre-order Jolt for $9

Published on July 18th, 2016
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