Just had one of my awesome newsletter readers ask a great question:
I'm curious as to how well your pre-orders perform. I've never done one as I can't see a huge benefit. Would rather go all out during the actual launch period. Thoughts?
I've done pre-orders for nearly every product I've launched. That's how I launched Marketing for Developers, and that's how I'm launching my new book, Jolt.
I generally do pre-orders for a limited time. For Jolt, I'm giving people a special $9 price until July 23, 2016 (the book launches on the 30th).
Cheers,
Justin Jackson
@mijustin
Photo by Mike Licht.