Why I sell before I launch

Just had one of my awesome newsletter readers ask a great question:

I'm curious as to how well your pre-orders perform. I've never done one as I can't see a huge benefit. Would rather go all out during the actual launch period. Thoughts?

I've done pre-orders for nearly every product I've launched. That's how I launched Marketing for Developers, and that's how I'm launching my new book, Jolt.

1. It helps me get real feedback from real people willing to spend real dollars.
2. It helps build anticipations + buzz for the actual launch.
3. It rewards people already on my mailing list.
4. Early readers write early reviews.
5. It relieves my launch anxiety ;)

I generally do pre-orders for a limited time. For Jolt, I'm giving people a special $9 price until July 23, 2016 (the book launches on the 30th).

Cheers,
Justin Jackson
@mijustin

Photo by Mike Licht.

Pre-order Jolt for $9