Is it too hard to build a SaaS in 2025?

There’s a lot of “don’t build a SaaS (too hard)” narrative right now.

If you have the desire & drive, build a SaaS!

Many types of businesses can “work,” but SaaS has (by far) been one of the best revenue models on the planet.

I tried building ~10 SaaS projects before I found something that worked. It was hard to get here, but it's worth it.

In truth, building any business that’s a long-term success and consistently profitable is challenging. It’s all hard! So, you might as well choose the superior business model (especially if you’re excited about software).

Tyler King asked: "Do you think it's gotten harder, easier, or stayed the same over the last five years?"

I think it's always been hard.

It's difficult to determine whether it's harder now than it was. Some things are easier and better (infrastructure, caching, frameworks), and others are more challenging (marketing, growth, distribution).

I still think it's one of the best lottery tickets you can buy. Although you're unlikely to win, your odds are much better than those in most competitive arenas.

Again, if you have the desire and long-term drive to build a SaaS, you should probably do it. (You should also consider getting a co-founder.)

Cheers,
Justin Jackson

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Published on January 18th, 2025
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