Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @louisnicholls_
@louisnicholls_ @LandonB32 @mubashariqbal @tylertringas I've served some pretty small markets! 😉

You could be right about being able to mitigate churn (with a smaller customer base). And you might be right; maybe it is more fun!

It'd be nice if we had more open data on how "# of active customers" effects different parts of a biz.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mubashariqbal
@mubashariqbal @tylertringas Like I said:

For bootstrappers, you need to target a market that’s total size is in the millions, or, is worth 10s of millions.

Zen Planner targets the fitness training market: 60,704 businesses, worth $10 billion.

WPengine targets WordPress sites: 37,500,000 potential sites.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @mubashariqbal Guess we disagree!

All the successful companies I’ve seen have targeted large niches (millions of potential customers, or 100s of millions potential revenue).

The reason: even a great company will only be able to capture a fraction of their niche.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @mubashariqbal True.

I’m trying to say: “The market you choose to target is important.”

You can build an incredible product for a bad market (small, no money, not motivated) and you’re guaranteed to fail.

But in a large market that’s hungry for solutions, even mediocre products win.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mubashariqbal
@mubashariqbal Also: thousands of other video rental places *did* compete with Blockbuster and did well.

In 2002, Blockbuster had 8,000 stores, Hollywood Video has 1,800 stores, Movie Gallery had 1,400 stores. (Plus, there were 1000s of indie stores that did well during the rental heyday)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mubashariqbal
@mubashariqbal Can you tell me more about what you mean by “building a path to growth?”

What does that look like?

How is it a better approach than what I’m advocating?
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Justin Jackson
Justin Jackson@mijustin
Replying to @louisnicholls_
@louisnicholls_ Total Available Market if fairly well defined: “the total market demand for a product or service.”

Are you talking about the Serviceable Obtainable Market? That’s the portion of the available market that you can (realistically) capture.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CADbloke
@CADbloke You can definitely do that! But it’s riskier, and not really a good fit for bootstrapping.
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Justin Jackson
Justin Jackson@mijustin
Replying to @5harath
@5harath I send it mine out every Saturday morning.

People like the reliable frequency, and also the habit forming stuff:

"Read it while you drink your morning coffee."
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Justin Jackson
Justin Jackson@mijustin
@pjrvs Vernon is close to Kelowna. 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @ramsey
@ramsey @Beryllium9 If anything, my guess is PHP devs has increased.

If you consider the amount of PHP still out in the world (WordPress, Drupal, MailChimp, legacy apps, boring business app, etc...) it's a big number.
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Justin Jackson
Justin Jackson@mijustin
@ezekgabrielse BTW - I'm with you.

I don't think we need to be at $1 million ARR.

$50k MRR is incredible! Jon and I have both said that's our "enough" number.
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Justin Jackson
Justin Jackson@mijustin
Replying to @andymci
@andymci I grew up going to French Immersion school (Grades 1-12).

I agree with you:

Les crêpes sont supérieures.
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Justin Jackson
Justin Jackson@mijustin
@YoFolyo Honestly, everything after the first 200 customers.

In terms of "% of market effort vs outcome" Transistor feels way different.
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Justin Jackson
Justin Jackson@mijustin
Replying to @swyrazik
@swyrazik This is true, but more often than not, having competitors is a good sign.

A niche without competition generally means it’s not a viable market.

WPengine came into the WordPress hosting market when there were plenty of good hosting companies already there. But now, they dominate
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Justin Jackson
Justin Jackson@mijustin
Replying to @pradipcloud
@pradipcloud Not working towards an exit either.

Currently, I feel like I'd be happy to work on Transistor for the rest of my life.
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Justin Jackson
Justin Jackson@mijustin
Replying to @gpickin
@gpickin 1. Profit First (although I recommend you buy that as a hard cover)

2. Anything You Want by @sivers

3. Walt Disney: The Triumph of the American Imagination
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Justin Jackson
Justin Jackson@mijustin
Replying to @Folletto
@Folletto Totally. I like that you asked about that, because success is relative.

I'm thinking largely of folks in the bootstrapping community who want to support their families.
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Justin Jackson
Justin Jackson@mijustin
Replying to @podcastharry
@podcastharry Hey Harry! We average out the first 24 hours of downloads of your last 3 episodes to calculate an estimated subscriber count. The graph is an estimated count over time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CasJam
@CasJam Try being a kid who grew up watching Gretzky and the Oilers in the 80s. 😳
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Justin Jackson
Justin Jackson@mijustin
Replying to @jimhilluk
@jimhilluk Complexity in terms of HR. Meaning: managing one person is often as much work as managing ten.

In the past, my initial hires were a huge amount of work (compared to the output received).

It eventually evened out, but then I had the anxiety of ongoing salaries. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @johnnytong
@johnnytong Yes! It's true.

And there are other dynamics too. You might 2x the LTV for a few years, but then see LTV plummet. So the accounting gets tricky. 😜
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k Yes! I should try adding this myself.

You're talking about in the embedded player, correct?
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