Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
These days, we genuflect to the platforms.

We optimize our content for them, praying that the algorithm gods will reward us.

But we shouldn’t forget that it was our links, our sitemaps, our writing, our video, our open source code, and our data that built these platforms.
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Justin Jackson
Justin Jackson@mijustin
“When we let the business embody us, we must have numbers that vouch for us, numbers that tell us (and others) that we are, indeed, a bonafide entrepreneur and, therefore, worthy.”

@adii, Life Profitability
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Justin Jackson
Justin Jackson@mijustin
💯

We see this in podcasting as well.

You’re not just competing with other podcasts, or even other audio apps.

Your competition is whatever else is competing for a listener’s time and attention.

This means that “driving/walking in silence” is a competitor! 😮 https://twitter.com/stephsmithio/status/1362183263347859458
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What opportunities do you see for people who want to build a new SaaS in 2021?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Yes! 🎯

You definitely want to charge enough to:

- do the basics well
- have sufficient margins

The nice thing is: being small helps improve your margins. You don’t need $100 million in revenue to have an incredible life. https://t.co/fZYtJTBtme
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This conversation has "pivoted" into a way better topic:

- founder mental health
- having margin
- the tension between financial freedom & inner piece

(prompted by @adii).
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Justin Jackson
Justin Jackson@mijustin
“[The problem with social media companies] is that their business model depends on engagement and attention. If that’s their incentive structure, it’s going to go wrong.”

@zeynep (on @SamHarrisOrg’s podcast)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm still not entirely sure what crowd equity investors "get" for their investment. 🤔

Do they get shares?
How do they get a liquidity event?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"What marketing channels are working for SaaS?"

The first answer, as a base, should be SEO!

Nothing beats "intent-based searches" for acquiring new customers.

For tools, I use @ahrefs and @nickswan's excellent SEO Testing tool:

https://seotesting.com/
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Ok. Let’s see if Clubhouse can redeem itself.

Doing a SaaS chat now. Join us!
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Justin Jackson
Justin Jackson@mijustin
Replying to @chasewreeves
@chasewreeves Bad take Chase.

It’s odd that we were just talking about Trump banning TikTok, but now everyone’s freaking out because he got kicked off a social media site.

The government still has way more power than any tech company.
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Justin Jackson
Justin Jackson@mijustin
Replying to @BarrettABrooks
@BarrettABrooks When I first started reading blogs, following folks on Twitter, and listening to podcasts I was a big fan of a handful of people...

Later, I had some of these same folks treat me like garbage on Twitter.

Ever since then, I’ve been careful about who i idolize.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
5. Clubhouse is fun when it's the "cool, underground club" that only a few people know about.

But, the experience will likely get worse as more people join: more noise, less signal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Audio quality. Because folks are mostly using earbuds the audio on Clubhouse is not great.

It also frequently cuts out as people go on elevators, drive into a zone with no service, or lose their wifi connection.
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Justin Jackson
Justin Jackson@mijustin
Replying to @elamin88
@elamin88 Unbelievable responses to that.

All doctors should be openly advocating that folks drink less.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jdnoc
@jdnoc Well done!

Really impressed with the business you’ve built. 👍

(I didn’t even know what SaaS was until I was 28. 😂)

Also, that MRR number!!! 📈😍
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Justin Jackson
Justin Jackson@mijustin
Replying to @jasonfried
@jasonfried @ich_bin_abe @tylertringas If I’d never left Stony Plain (a tiny farm town in Alberta) and met new people + got exposed to new ideas, I definitely wouldn’t have achieved what I have today.

We’re all in bubbles. But sometimes you gotta leave the bubble you’re in.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What many makers really want in a podcast is that sudden, cathartic, realization:

“Holy shit. Somebody else feels the same way I do. I’m not alone in this.”

h/t @jessedriftwood1 @theleviallen
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you’re too satisfied with the journey, you could find yourself on a journey with no end.

College is great, but do you want to be in college for the rest of your life?

Dating a bunch of people is fine, but you might enjoy settling down with one person.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Too often, we take “customers showing up” for granted.

“You build a thing; customers show up.”

But it really is miraculous when it happens (and keeps happening).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The bandwagon effect also has an element of FOMO:

The more people you see buying new M1 Macs, the more you want one.

When you see more folks using Figma, you’ll increasingly want to switch (even if you’re happy with Sketch).
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Justin Jackson
Justin Jackson@mijustin
Replying to @Deepuasok
@Deepuasok In my experience, people who don't want to make an effort aren't worth chasing.

You want self-motivated customers: folks who are already searching for a solution.

Removing friction is helpful for folks already committed to putting in the effort though. 👍
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Justin Jackson
Justin Jackson@mijustin
What’s your ideal Monday look like?
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Justin Jackson
Justin Jackson@mijustin
What is the optimal team size? (for you)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Attracts customers consistently

The market should move towards your product naturally. It shouldn't take too much pulling from you.

(If anything, you're just gently nudging folks toward your product)
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Justin Jackson
Justin Jackson@mijustin
Replying to @cforsythdev
@cforsythdev I’m talking about judging a leader by the content of his character: what he repeatedly says and does.

If we can’t agree that someone this bad is “bad,” than there’s no hope.
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Justin Jackson
Justin Jackson@mijustin
👀

"We hear from multiple sources that Megaphone appears to be looking for a buyer." (@Podnews)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This line:

“The biggest priority during the pandemic has been getting readers the books they want. And what many of them want are books that other people already bought.”

This summarizes most market theory:

“Most people want to buy what other people have already bought.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
(Also, just realized this thing is free? 🤯)
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Justin Jackson
Justin Jackson@mijustin
@pjrvs “Regardless of whatever you choose, have a blessed day.” 😬
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There's a huge misunderstanding here.

When surfers spot an oncoming wave, their ability to ride it depends on how good they are, their position in the water, etc.

The skills, network, timing, and execution of the founding team *do* matter. (But without a wave, they're useless)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“A market” is the sum of demand in a product category:

1) Number of potential customers
2) How much they spend
3) The frequency at which they buy

https://justinjackson.ca/build
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The danger is in sticking with bad ideas for too long.

Bad ideas are only helpful in that they lead you to something else.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
At the very beginning, it's hard to tell if your idea is good or not.

But you should feel the momentum increasing; like a river that starts slow and then gets faster.
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Justin Jackson
Justin Jackson@mijustin
is this a bad idea
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
To me, it feels like we’re duplicating effort where we don’t have to.

It doesn’t make sense to have millions of businesses collecting, remitting, and doing the paperwork, when the EU could deal with a small group of entities (Stripe, Paddle, Gumroad).
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Justin Jackson
Justin Jackson@mijustin
Replying to @vitabenes
@vitabenes I’ve always bootstrapped, where answering a proven market demand is key.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Thank god Hotmail wasn’t able to “lock down” email and force everyone to send and receive msgs through their platform.

But, I’m sure MSFT would have loved it!

(Can you imagine how profitable you’d be if you could control all electronic messaging?)

Some things shouldn’t owned.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
And privilege plays a big role here (again, it seems most of luck is where, when, and to whom you were born).

When folks go to Harvard, they get to meet some of the most connected people in the world. They’re privy to opportunities most folks will never even hear about.
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Justin Jackson
Justin Jackson@mijustin
Replying to @nickswan
@nickswan Business ideas are observations (“people have this problem they’ll pay to solve”) paired with hunches (“I could solve it this way”).

The idea encompasses the opportunity you see + your take on how to solve it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @randfish
@randfish It’s honestly heartbreaking.

Especially for all the Main Street businesses that haven’t (and won’t) receive anything.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Lots of retailers (who use @square) are trying to set up online stores right now.

To connect a custom domain costs a minimum of $84 / year or $11 / month.

They say they'll refund "March payments," but why not just make this free?

Retailers are already facing a steep curve.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Related question: what makes a business "recession-proof?"
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Justin Jackson
Justin Jackson@mijustin
In your mind, am I older than you, the same age as you, or younger than you?
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Justin Jackson
Justin Jackson@mijustin
Replying to @songadaymann
@songadaymann Question (as a Canadian looking): why isn’t Warren polling higher?

As an outsider, it feels like her message, debate performance, etc. are really resonating.
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