Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here’s one of the small projects @jasonlbeggs helped me with (a podcast preview tool).

Turned out great. 👍
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Justin Jackson
Justin Jackson@mijustin
nothing is more undignified than a 41 year old man taking selfies for youtube thumbnails
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When evaluating a company's success, we should go beyond "how much revenue do they make?"

Other crucial questions:

- How much drama is their internally/externally?
- How much freedom do they have?
- How much stress is there?
- Do they enjoy their work?
- What are their margins?
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Justin Jackson
Justin Jackson@mijustin
A startup's MRR, headcount, press, funding, and growth rate can look impressive from the outside. But the most important metric is something you can't easily see:

Quality of life for the founder(s) and team.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @finereli: Start with the market.

I know you have a great idea, an itch you need to scratch, and a cool piece of tech you invented.

Th…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Also: anyone who can stand me mousing around, not using keyboard shortcuts, and generally just being a noob, deserves a medal. 🏅
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm definitely going to hire him more in the future.

He saved me hours of having to research/debug this stuff myself. 💯

Highly recommended. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Many of life's failures are people who did not realize how close they were to success when they gave up, *and*... sometimes the best thing you can do is move on."
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Justin Jackson
Justin Jackson@mijustin
A lot of pieces of popular wisdom have a missing half.

Examples from @liz_listens:

"You can't change other people... *and* you might influence them to change."

"Self-care isn't selfish... *and* sometimes we call things 'self care' that actually are kind of selfish."
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Justin Jackson
Justin Jackson@mijustin
Interesting summary of “The Optimal Stopping Problem” by @andrewchen on @noahkagan’s podcast.

You can’t spend unlimited time solving every problem (buying a house, choosing a career, etc), so what’s the strategy for choosing the best option?

https://overcast.fm/+O4jimv-dU
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Justin Jackson
Justin Jackson@mijustin
@aseemthakar_ I wrote it because it was a resource I needed.

I figured other people might want a list like this too. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Adding 'display:none' to theme CSS seems to remove it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@automattic @tumblr I found it:

1. In Tumblr Dashboard, click on the Account → Edit Appearance
2. Click on Edit Theme button (same Customize)
3. Scroll to the button and click Advanced Settings
4. Uncheck "Promote Tumblr!"

But it doesn't appear to be working?
https://realestatebc.org
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Justin Jackson
Justin Jackson@mijustin
Do I know anyone at @automattic who is working on @tumblr?

It's still my favorite CMS for simple websites (with custom domains).

There used to be an option to deselect "Promote Tumblr" on a site.

Is there a way for me to remove all this "Tumblr chrome" now?
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Justin Jackson
Justin Jackson@mijustin
My top blog post every year (for the last three years) has been "Non-alcoholic drinks you can order at the bar."

All search traffic.

👉 more restaurants should offer *good* sober options. Non-alcoholic beers, cocktails, etc. Put in on your menu!

https://justinjackson.ca/nobooze
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I think @simonswiss needs to do a behind-the-scenes director's cut for this video:

"For the printer shot, I had to go to my mother-in-law's house. She's still upset that I left a sticker on her Epson..."
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Justin Jackson
Justin Jackson@mijustin
Replying to @pandulu
@pandulu @CasJam Generally I only publish video clips.

Curious: do you generally prefer video over audio podcasts?
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Justin Jackson
Justin Jackson@mijustin
Replying to @alphacolin
@alphacolin I suppose my first question is: what is it about 50m+ that makes it worth pursuing?

($10m too)

As a founder, that sounds like a lot more complexity than I have right now.

Are the rewards worth it?

Will it make my life better? My customers’ lives better? My team of 4?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What drives podcast growth/traction?

It's not reviews!

A leading indicator seems to be "how often is the podcast being recommended on social media, in group chats, and in private messages?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The majority of her listeners on Spotify are women (89%).

Anecdotally, we're seeing a larger percentage of women discovering + listening to podcasts on Spotify.
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Justin Jackson
Justin Jackson@mijustin
Fascinating podcast case study:

@AishaZaza's fitness podcast, The Mindset Mile, got initial traction on @ApplePodcasts, but then exploded on @spotifypodcasts.

Now 93% of listens come from Spotify.
Only 6% of listens come from Apple.
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Justin Jackson
Justin Jackson@mijustin
First they hijacked your Twitter threads,
Then they came for your Discord DMs,
And now they're coming for your... Instagram messages?

"We're decentralized, but we still like our spam centralized."
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Justin Jackson
Justin Jackson@mijustin
The limits of our imagination defines our limits.

I grew up in a small town (80s and 90s). All I knew was what I could see around me; it limited what I thought was possible.

It wasn't until I got out of my bubble and started exploring & connecting that my world opened up.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
7cm of snow overnight made a big difference today. Much better conditions. 👍
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Justin Jackson
Justin Jackson@mijustin
First ⛷🏂 day of the season. 🎉
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@CasJam @ZipMessage @TransistorFM @buildyoursaas Brian and I talked quite a bit about how to market a product that doesn't have an established category that people are already searching for.

There's definitely a unique opportunity for indies challenging bigger incumbents; especially when there's some built-in virality.
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Justin Jackson
Justin Jackson@mijustin
Replying to @timwoneill
@timwoneill @GentScientist In popular usage, the Wayne Gretzky quote often means:

“Innovate! Don’t focus on what exists now, go out and create something brand new, that doesn’t exist yet!”

☝️ very risky for bootstrapped startups IMO
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks More often than not, this is the step I see people missing.

Also, many people don’t understand that every category has a “ceiling” of traffic.

You can’t increase traffic 5-10x if that exceeds the overall amount of traffic in your category.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Look at the difference between choosing a topic with high search volume vs others.

On my personal site, “non-alcoholic drink choices” gets 6x more traffic than anything else.

https://justinjackson.ca/nobooze
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Justin Jackson
Justin Jackson@mijustin
“How do I get more traffic for my product site?”

The best thing you can do is build a product that people are already searching for.

You can’t magically motivate thousands of people to start caring about your category.

Choose a category that already has search traffic!
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