Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mbuckbee
@mbuckbee @tylertringas Yes! The moment I really knew @TransistorFM was working was when the people who were signing up didn't know who Jon or I was.

"People you don't know signing up for your product in sufficient numbers" is the sign you're looking for. 💯
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Justin Jackson
Justin Jackson@mijustin
Replying to @typeoneerror
@typeoneerror I have lots of ❤️ for anyone trying to build stuff. Hoping to help people before they walk too far down the wrong path.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tatfig
@tatfig Yes! I've seen this with @megamaker as well.

One of the most gratifying things was taking time off and seeing members just naturally taking care of each other, leading conversations, welcoming new members...
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Justin Jackson
Justin Jackson@mijustin
Replying to @benbarbersmith
@benbarbersmith Can you tell me more?

It's definitely not my intention to stress people out. Just speaking from experience, and what I've seen work/not work for other people.

I have lots of ❤️ for anyone trying to build stuff. Hoping to help people before they walk too far down the wrong path.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I discussed a lot of this with @ironmikebve on his podcast:

"When everything falls into place, and you're not relying solely on your own effort to make something happen, but you're able to ride the market, a business can be incredibly life-giving."

🎧 https://share.transistor.fm/s/4b141369
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Years ago, I started a snowboard shop in my small suburb, thinking that the thousands of snowboarders in my area would want to "shop local"

But what I didn't consider was their existing momentum: they were happy to drive into the big city and shop at stores with more inventory.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Pay special attention to existing momentum: are people already in motion? What does customer velocity look like currently in that market?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Getting a new customer shouldn't feel like a "heavy lift;" it should feel relatively simple and effortless.

Why? If you're working *really hard* to convince someone to become a customer, they're not self-motivated.

You want self-motivated customers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When you're working on a new product idea, look for evidence of organic demand.

You shouldn't have to "pull too hard" to attract customers; the market should be doing most of the work for you.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The challenge for high-performance entrepreneurs is that they can make almost anything work – for a while.

Grit, determination, and hustle are important, but they can lead to false positives.

It's quite common to build a business that's just "sort of working."
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Justin Jackson
Justin Jackson@mijustin
At the beginning of a new business venture, being a founder with lots of willpower, skills, energy, and drive can actually hurt you.

Let me explain...
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Justin Jackson
Justin Jackson@mijustin
What were some of your favorite syndicated comics as a kid?

For me:
Calvin & Hobbes
Far side
Bizzaro
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Justin Jackson
Justin Jackson@mijustin
Replying to @lkr
@lkr We still have our Netflix subscription.

There are definitely less “must-watch” shows on Netflix lately.

Apple+ has had our recent favorites (Ted Lasso, Severance).

Prime seems to always have something classic to watch.

And we keep Disney+ because we love Star Wars + Marvel.
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Justin Jackson
Justin Jackson@mijustin
Replying to @webby2001
@webby2001 Fantastic newsletter as always. You always give me lots to ponder.👍

Excited to see what you’re up to next! 💫
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaisc
@shaisc It’s always been the Achilles heel for creators.

Platforms will give you strong organic exposure in the beginning, but then ratchet down as soon as they’ve acquired a sufficient advantage.

Often, we’re providing free content so that the platform can sell ads.
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Justin Jackson
Justin Jackson@mijustin
Replying to @iChris
@iChris Story of my life.

<at Home Depot>

<clerk motions to me>

“Sir, any questions about these power tools?”

<I motion to my wife>

“Talk to her. She wears the tool belt in this family.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I've just written my Member of Parliament (@MelArnoldMP) this email:

"I didn't vote for @JustinTrudeau, but I support the current government's plan."

Also: I haven't voted Conservative since early 2000s, but I've purchased a membership and will vote for @JeanCharest_ as leader
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Justin Jackson
Justin Jackson@mijustin
This is coming for us in North America as well.

We can expect more extreme heat and wildfires this summer. 🔥🌲

Here’s one simple action we can all do:

✍️ Write your political reps right now. Urge them to commit to carbon emissions targets with a clear plan (nuclear, etc) https://twitter.com/billmckibben/status/1519523035786584065
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One example of a decentralized/distributed discovery mechanism that actually worked was torrents.

The number of "seeders and leechers" for a given piece of content helped surface its popularity.

You could also search by topic/keyword.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm mostly thinking about how discovery works on the internet: it relies heavily on centralized platforms that have accrued a large user base.

Podcasting is probably the most decentralized, but discovery (getting more listeners) is still dependent on centralized platforms.
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Justin Jackson
Justin Jackson@mijustin
Replying to @alanklement
@alanklement Twitter isn’t a government. It’s fundamentally different (no judicial, legislative branches).

Also: our court systems shows that any form of content moderation is not “simple.” 😜
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Justin Jackson
Justin Jackson@mijustin
@MBrooksUK Mastodon’s UX is so confusing. 😬

What’s AP?
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Justin Jackson
Justin Jackson@mijustin
@MBrooksUK Yes. Podcasting is the most decentralized, but for discovery (and getting more listeners) we’re still dependent on a lot of centralized platforms.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ctwtn
@ctwtn To me, hosting is decentralized in that we can all host our own stuff if we want.

(In this case, even hosting on AWS would be ok, because they’re not controlling distribution. They’re just the plumbing)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Anyone you know who’s built an audience, built it off some form of centralized distribution.

For many in my crowd it was Hacker News initially, then Medium, Designer News for a while, Product Hunt, Reddit. (And we’ve used Twitter the whole time)

Can we imagine another way?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: One thing we haven’t been able to decentralize is distribution.

Indies who create newsletters, podcasts, blogs, music, art o…
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Justin Jackson
Justin Jackson@mijustin
Replying to @bonder
@bonder Yes! Was a big FidoNet user as a kid!

(probably age 10-13)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I don’t think a new, decentralized communications platform should be built on the blockchain, but the idea of peer-to-peer nodes is powerful.

It worked even back pre-internet when we had to sync FidoNet message boards.

https://en.wikipedia.org/wiki/FidoNet
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is also true for crypto projects.

To attract an audience, everyone’s doing arbitrage on large, centralized platforms.

What’s the solution?
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Justin Jackson
Justin Jackson@mijustin
One thing we haven’t been able to decentralize is distribution.

Indies who create newsletters, podcasts, blogs, music, art on decentralized protocols (RSS, email) are still getting all their traffic from Google, Twitter, FB, Spotify, Apple, etc.

We’re not truly free (yet).
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Justin Jackson
Justin Jackson@mijustin
Replying to @alanklement
@alanklement @elonmusk That's ridiculous.

"Free speech" has a specific meaning. In the US, it "means the free and public expression of opinions without censorship, interference and restraint *by the government*."

Making moderation decisions on a private platform doesn't increase/decrease that right.
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Justin Jackson
Justin Jackson@mijustin
Not enough podcast heads know about @huffduffer: bookmark audio you find around the web and generate a custom podcast RSS feed to listen to later.

https://huffduffer.com/

(Est. 2008!)
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Justin Jackson
Justin Jackson@mijustin
@simonthompsonco @ma_franks @YaleLJournal If you’ve ever been in a courtroom, you’ll know every “rule of law” has exceptions, grey areas, and that making situational judgments is necessary.

(And that’s with multiple levels of judiciary).

If Elon decides to become arbiter and moderator, he’ll face the same challenge.
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Justin Jackson
Justin Jackson@mijustin
Replying to @LeviNunnink
@LeviNunnink He's saying it goes way beyond that.

"The boards of directors review all major strategic decisions. And there are separate committees of independent directors who don’t have any ongoing involvement in running the business that assess CEO performance."
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Justin Jackson
Justin Jackson@mijustin
How did three French Canadians go from $0 to $2 million in ARR?

I spoke with @plehoux (of @missiveapp) about their startup journey.

Really interesting how they used: their first business (@ConfBadge) to fund the development of their new SaaS.

🎧 Full episode on @buildyoursaas.
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Justin Jackson
Justin Jackson@mijustin
Replying to @LeviNunnink
@LeviNunnink The amount of scrutiny public companies get isn't perfect, but there's certainly more oversight there than having a completely private company (especially when it comes to a platform as big as Twitter).
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Justin Jackson
Justin Jackson@mijustin
Replying to @SeanMMasters
@SeanMMasters It's certainly possible (DMs really should be encrypted), but currently, there's some amount of public accountability (shareholders, board, and the SEC at the very least).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mateusjatenee
@mateusjatenee Oversight and accountability:

Shareholders
Board
CEO
VPs
Managers

It's certainly possible (DMs really should be encrypted), but currently, there's some amount of public accountability (to shareholders at the very least).
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Justin Jackson
Justin Jackson@mijustin
Worth considering: as a private owner, Elon will have tremendous leverage to do whatever he wants.

He can say he won't shadowban, and that he'll increase transparency.

But under the hood, there's nothing stopping him from checking your DMs.

https://twitter.com/elipariser/status/1518594947393466368
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Justin Jackson
Justin Jackson@mijustin
@simonthompsonco @ma_franks @YaleLJournal You keep repeating that, but structurally that doesn’t make sense.

For a private company to do this, they would need to ascend to government-like status (and somehow implement their own court system to be judiciary).

Highly recommend that you read both papers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm not a legal expert, but I believe people espousing this view misunderstand the First Amendment:

The rules were written specifically for the US govt to follow (to protect citizens from the govt).

Structurally, these rules wouldn't make sense on a private platform.
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Justin Jackson
Justin Jackson@mijustin
Replying to @SarahADowney
@SarahADowney But the guidelines of the First Amendment only limits the government from restricting free expression.

Those guidelines were never meant for the private sphere.

If you care about this the way you say you do, the answer is better legislation (not our individual interpretation).
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Justin Jackson
Justin Jackson@mijustin
Replying to @SarahADowney
@SarahADowney Again, what you’re advocating for here is just another way of moderating content.

It is no more “free speech” (as defined by US law).

For example, in the EU’s version of free speech, platforms would have less say on who gets banned (and the government would have more).
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