Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Maybe a better way to put this is that “people are seeking the best version of that thing *for them* at this moment.”

They’re searching for CRM software, because they’re tired of using what they have.

They’re looking for a way to do X, because their current app doesn’t do it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
While I was at the barbershop, someone asked:

"Where do you guys shop for your girlfriends/wives?" someone asked.

Multiple people mentioned Wildflower General Store here in Vernon.

If I was the owner, I'd be optimizing search results for "gift ideas for women vernon"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Please RT so we can get more visibility to people’s newsletters, podcasts, and blogs.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In school, there are less variables, and there’s more in your control.

“If I show up, study, practice, and execute at a high level, I’ll succeed”

Business has more variables, and less is in your control:

right market x idea x execution x timing x unit economics x distribution
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It feels like this feature affirms both perspectives we see here on Twitter:

"I need to confront some (negative) realities."

and

"I need to protect my mental health from a constant stream of negativity."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
She highlights how optimism and pessimism have a common goal: "to offer hope as well as consolation; and to try to improve the human condition."

This duality resonates with me: I'm not an unhappy person, but I also don't want to ignore life's uncomfortable realities.

4/
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Already got some great responses to this email.

Thanks, Kai, Cam, Stephen, and Edward! 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @JackEllis
@JackEllis @taylorotwell A one-time fee makes more sense.

But Elon is already breaking the first rule of saas: he’s trying to charge a recurring subscription for something that should be a one-time cost,
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Of all the other watering holes you participate in, which one most approximates what you get out of Twitter?

(Anything that even comes close?)
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Justin Jackson
Justin Jackson@mijustin
Replying to @podcastharry
@podcastharry I'm more curious about how a specific product becomes the defacto recommendation in a language-model like this.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Our team retreat schedule was really relaxed:

9am – wake up, have breakfast
10am – everyone meets up to work together
11am – group discussion
12:30pm – lunch
2:00pm – nap, alone time
6:30pm – dinner together
8:00pm – hang out as a group

(Highly recommended)
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Justin Jackson
Justin Jackson@mijustin
Replying to @CasJam
@CasJam Love the design and feel of this website! Those illustrations!

😍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Full clip on YouTube:

"If you want to get more listeners for your podcast, you need to understand what someone chooses a podcast and becomes a listener."

An interesting Jobs to be Done angle here. 👍

https://youtu.be/shuBuYpP5Lc
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Justin Jackson
Justin Jackson@mijustin
Replying to @alexwildwood
@alexwildwood @SahilBloom Apple Podcasts just updated their directory (pointing to Sahil's new @TransistorFM feed).

Many players, like Overcast, use Apple's directory, so it's now showing the latest episode there. 👍

Overcast, Apple Podcasts, and Spotify are all showing the latest episodes. 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @SamSethi
@PodlandNews @ashleyrcarman Do you know of any non-publicly traded (or non-venture funded) podcasting companies doing substantial layoffs right now?

(That's what I mean by "indie")
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Think about what we treasure now, as a society: political freedom, healthcare, scientific discovery, access to nature, beautiful buildings, art, clean air, a livable climate, walkable cities.

These are the kinds of things we could gift to future generations.
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Justin Jackson
Justin Jackson@mijustin
Having way too much fun with this @TransistorFM case study on "optimizing your podcast for search"

#seo" rel="noopener noreferrer">https://transistor.fm/podcast-search/#seo
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So much of the internet's innovation was based on open protocols (HTTP, SMTP, RSS, TCP/IP), but the one thing that's never been cracked is "non-centralized distribution."

We haven't figured out how to do content discovery in an open, distributed way.

https://twitter.com/rajasa/status/1566813468745166848
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This means creators & entrepreneurs need to be clear about what they want from their indie businesses.

Make sure the *thing you're doing* can actually provide the *$ you want*.

Example: if you need $100k/year, be realistic about how attainable that is for your category.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Made it to the Sheraton!

Going to try to get some sleep and wake up for @SoundsProfNews’ sessions tomorrow.

Hope to meet a bunch of #pm22 folks!
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Justin Jackson
Justin Jackson@mijustin
An externality is a cost that a business imposes on society (like polluting the local river). Wikipedia: “indirect cost or benefit to an uninvolved third party.”

What’s interesting is we don’t often consider the externalities that society places on businesses (esp Main Street).
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Justin Jackson
Justin Jackson@mijustin
Replying to @nathanbarry
@nathanbarry @ConvertKit This is inspiring!

(It makes me want to develop a similar playbook for Transistor)

Did you come up with all of this as a master plan, or did you add each item organically over time?
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks @dvassallo @JackEllis Absolutely was more deliberate.

Also: success (even in a market with potential) relies massively on your history, network, connections, experience, skills, etc that will help you win in they category.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When I arrived at Jon’s apartment on July 27, the first thing we did was take this picture.

Over the next several days we worked on the final elements of Transistor: adding podcast analytics, finalizing our pricing, and updating our marketing site.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Six months later, we were nearly ready to open Transistor to the public, but we needed one last push to get it launch-ready.

I booked a flight to Chicago for the end of July. The plan was to stay at Jon’s apartment and get Transistor out the door.
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Justin Jackson
Justin Jackson@mijustin
When it comes to finding good business opportunities, I like @Caterina's idea of "Find a parade and get in front of it."

(It's similar to "find a good wave, and paddle out to ride it).
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Justin Jackson
Justin Jackson@mijustin
“Common business wisdom states that a good product is only as good as the market it exists in. If Einstein were here, he would probably agree and say -that a product is only perceived as good relative to the environment its in.”

@heyshounak
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Justin Jackson
Justin Jackson@mijustin
Replying to @JackEllis
@JackEllis @shl @IndieHackers Role models are fine (and will continue to exist).

The solution is:

- we need to hold them to a higher standard
- they need to hold themselves to a higher standard

Also, anyone who runs a car company who doesn’t take safety seriously should resign.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Dave's become a trusted connection for me in the podcast biz. He's often the person I DM when I have questions/thoughts about podcasting and business.

Just realized it was @rrhoover who introduced us back in July 2018.

Thanks for connecting us, Ryan.

(Good intros FTW!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @thisiskp_
@thisiskp_ - Gen Z thinks of podcasts as something you "watch" on YouTube, or in short clips on TikTok
- Podcasters are more motivated when they're making *some* money from their podcast (sponsors, patrons, etc)
- A lot of the fun of podcasting is the theater of it: setting up a cool studio
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is what iterating on top of existing momentum looks like:

Instagram in 2010: "Oh, you're already sharing photos on Twitter? What if you could do that, but with cool filters?"

They tapped into an existing behavior and an unmet desire: "Make my photos look better/cooler."
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks @TheOmarZenhom @Patticus A lot of the time, they haven’t found the right market/opportunity yet.

Market “pull” is different in SaaS. Took me a while to figure it out.

It’s why “quitting an idea that’s not working” is usually the right advice. 👍

It’s better to look for another opportunity.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My framing of “success” here is aimed specifically at those indie founders who are hoping to make at least a full-time income from their business.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Trying to make my “business videos” a little more interesting.

This time I tried a vlog-style intro. 😜
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Justin Jackson
Justin Jackson@mijustin
Replying to @dominicstpierre
@dominicstpierre You’re correct that the bar for success is higher (because indie hackers should aspire to replace their tech salaries).

But, $10k is still a good initial goal!

That first $10k is the hardest. It’s a good barometer of momentum at the beginning of a startup.
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Justin Jackson
Justin Jackson@mijustin
Replying to @anildash
@anildash Thanks, Anil. I'm a big fan of what you're doing at Glitch.

I need to start using it again! (And show it to my kids). ❤️
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear To me, that's like surfers going for the same wave.

Finding a good wave (and paddling out to catch it) is hard enough, but once you're riding the wave it's all the other advantages that matter: surfboard (product), surfer (skills, network, resources).

https://justinjackson.ca/surfing
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Some choices do just seem to be big wins (and the right call).

Many, however, are hard to evaluate as to how effective our assumptions were.
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