None of this is planned out. Read the text messages between Musk, Calacanis, Andreessen, etc

https://www.documentcloud.org/documents/23112929-elon-musk-text-exhibits-twitter-v-musk

Then (and now) they’re “blithely throwing shit at the wall to see what sticks.”

https://www.theatlantic.com/technology/archive/2022/09/elon-musk-texts-twitter-trial-jack-dorsey/671619/