Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
BTW – if you're curious about doing better support for your SaaS, you should definitely be following @HelenRyles.

(We have an upcoming episode of @buildyoursaas where we also discuss how to hire someone to help you with Customer Success)
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Justin Jackson
Justin Jackson@mijustin
The most challenging part about making real-life decisions is there’s no A/B testing.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In the last 10 days, @sherrywalling has gained over 200 new followers. 💃

███████░░░░ 65% toward her goal!
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear @vinthanedar I’d be interested in seeing results with a certain selection bias:

VC-backed businesses that get funded

VS

Bootstrapped businesses that get to $10k MRR+

In which group do founders earn more?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Anecdotally, I know a handful of VC-funded founders who have taken smaller salaries to appease investors.

And (again, anecdotally) the founders I know with healthy bootstrapped businesses are earning much more.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
(You'd be surprised how much more money some bootstrapped founders get paid, compared to their VC-funded counterparts)
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Justin Jackson
Justin Jackson@mijustin
Replying to @awazels
@AWaselnuk Yup. And I’ve lots of people come back to me and say: “now I get it! I felt it!”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Keep testing out the water! But get out if it doesn’t feel right.

“If I get an idea, I immediately take a step forward and see how that feels. If it feels good, I take another step forward. If it feels bad, I take a step back. I learn by doing.”

– Yvon Chouinard, Patagonia https://twitter.com/awazels/status/1504108337427890192
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Justin Jackson
Justin Jackson@mijustin
If you’re kayaking down a river, you can be creative in how your respond to the rapids, but you can’t change the flow of the water.

The same is true for startups: we can be innovative in how we respond to customers, but we can’t manifest market demand where there is none.
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Justin Jackson
Justin Jackson@mijustin
Replying to @alphacolin
@alphacolin I’d test this out as QR code tattoo that links to a referral code.

(Gotta have attribution tracking)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: It's cliché, but the best decision I made for myself was finding a therapist.

I get a lot of questions (especially from dude…
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Justin Jackson
Justin Jackson@mijustin
Replying to @RyanAspire
@RyanAspire @crisp_im Really? It seems to capture email addresses pretty quick for us. (Especially from existing customers)

I like the widget design.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is a fairly representative week of support tickets at @TransistorFM.

It's about ~100 conversations per week:

60-70% of those are new conversations,
30-40% is us responding to existing threads.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
People ask me all the time: “how can you compete in a crowded category against bigger competitors?”

The answer is *care about the customer more than they do*.

Go the extra mile.
Engage with them.
Be curious about what they’re trying to accomplish.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
At @transistorfm, we've had a live chat widget from the beginning.

I know some founders don't like them (or find them overwhelming), but from my perspective it's been a goldmine.

There's something special about being able to help customers right away.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Customer service is one of the most important pillars for an indie SaaS.

It's a clear way for you to differentiate yourself from the big incumbents who are trying to automate support with chat bots.

Good customer support should be part of your brand.
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Justin Jackson
Justin Jackson@mijustin
Customer Support is the most under-appreciated role in SaaS.

When you're doing support, you're also doing:

- Marketing (word-of-mouth)
- Customer interviews
- Public relations
- Inbound sales
- Onboarding
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Justin Jackson
Justin Jackson@mijustin
Replying to @mjwhansen
@mjwhansen @r00k Could be!

But I also think small talk, when used properly, is the perfect onboarding to deeper conversation.

“Where did you grow up?”
“Where are you from?”
“What do you do for work?”

Those are all great on-ramps.

Similar to UX where you introduce the basics first. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mjwhansen
@mjwhansen @r00k Yup, that’s a good one for a conference / networking event. 👍

The difference here is that folks have likely come prepared to share something like this (“what project am I excited about?, what am I learning right now that’s firing me up?”)

Many contexts require more small talk.
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Justin Jackson
Justin Jackson@mijustin
I’m going to start a club for founders who don’t want to wake up at 4am to journal, but would definitely love to grab brunch at 10:30am. 😄🍳☕️
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k It’s true!

A lot of these ideas are awesome. 🤙

But some of these questions would definitely be “too strong” for certain contexts. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k The context seems important here. 😉

If you’re at a conference mingling, it’s going to be totally different than a first date, lunch meeting, or family reunion.
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Justin Jackson
Justin Jackson@mijustin
@JoelGMcKinnon We’re not sure if we’ll be adding the blog post ability.

That’s something we’re still debating!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For me, it's a mix of:

❤️ doing product & marketing (podcasts, videos, blog posts)
❤️ the freedom and flexibility I get from being my own boss
❤️ serving the podcasting category and customers
❤️ making good $ and providing for my family
❤️ working with the @transistorfm team
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Justin Jackson
Justin Jackson@mijustin
What do you love about running your own business?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Method 5: record YouTube product reviews and see which ones get the most traction

Look for SaaS categories that interest you, and make review videos:

- Alternative to [X]
- Best software for [X]
- [X] vs [Y]
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Method 4: observe whenever people complain about a product

Whenever your peers, or folks on Twitter, complain about an incumbent, write a note in your notes app.

- Name of product
- What people are unhappy with (pricing, bugs, features)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Method 3: observe what people buy in Slack

If you're a part of community Slacks, or you've been invited to a company Slack as a consultant, observe whenever there's a purchasing decision:

- What are they thinking about buying?
- How do they evaluate the purchase?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Method 2: look for popular product searches

Search for "best software for" in various places and see what gets recommended. (Add additional qualifiers that interest you: "best software for audio")

Places to try:

- Google
- Twitter search
- FB search
- Reddit
- Keyword explorer
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Method 1: interviews

Interview a bunch of people you'd love to have as customers. Ask them:

- "What was the last software subscription you paid for?"
- "What's one product you're currently using that you're not happy with?"
- "What alternatives have you considered?"
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Justin Jackson
Justin Jackson@mijustin
Here are 5 methods for finding new SaaS ideas:

🧵
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: “So, what’s a good churn rate?”

👉 It depends on too many variables to give generalized advice.

“Do lower priced plans churn…
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Justin Jackson
Justin Jackson@mijustin
Replying to @dannoblaster
@dannoblaster That’s a ridiculous false-equivalence.

Quit equating reasonable public health recommendations with an invasion of a peaceful country.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“So, what’s a good churn rate?”

👉 It depends on too many variables to give generalized advice.

“Do lower priced plans churn more often?”

👉 Generally, yes. But their growth rate is often quite a bit higher! Depending on your market, a lower priced plan might be the way to go.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When we talk about “improving churn,” there’s also an “illusion of control.”

Yes, if your product is buggy, churn will go up (you can probably fix that).

But churn is also affected by variables outside of your control:

- world events
- market dynamics
- competitive pressure
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Which would you prefer?

- Churn is 10%, but revenue is growing at 20%
- Churn is 3%, but revenue growth is 10%
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Justin Jackson
Justin Jackson@mijustin
In SaaS, churn is just one pressure gauge on your dashboard.

Don’t blindly aim for a specific churn %!

The rate at which your customers cancel is connected to a bigger picture.

It’s only by looking at all other variables that you’ll know if your churn is “good” or “bad.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @lukeburgis
@lukeburgis What constitutes “the fullness of humanity?” Who gets to define that, and how do we measure it?

What % of “10s” are we aiming for? What % of “1s” is acceptable? How do we measure it?
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @laravelphp I think what’s being presented in the podcast is that (especially when working for larger companies) the stack is getting increasingly complex and more specialized.

The lens is particularly interesting in a “indie vs bigger company” way.
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Justin Jackson
Justin Jackson@mijustin
Replying to @allanbranch
@allanbranch All of Jared Hess’ movies really make me laugh:

1. Gentlemen Broncos
2. Nacho Libre
3. Masterminds
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Justin Jackson
Justin Jackson@mijustin
Replying to @MattGiovanisci
@MattGiovanisci I think the desire to diversify is natural (that’s part of my aim for investing in @meepsapp).

But, we really are limited as humans. We only have so much bandwidth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jdnoc
@jdnoc @DescriptApp I just learned how to do that second part in Descript as well!

In Descript:
- add image background
- add “fancy captions”
- add waveform + progress bar
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Justin Jackson
Justin Jackson@mijustin
RT
RT @timkmak: Morning from Ukraine to all those reading.

Kyiv remains in Ukrainian hands.

However, tensions are high along the Ukraine-B…
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Justin Jackson
Justin Jackson@mijustin
Replying to @dr
@dr “I run a software company”

“I run a software company that helps people do X”
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Justin Jackson
Justin Jackson@mijustin
"Doing more things" to earn more $ is a slippery slope.

Each project/job you add might increase your revenue, but it also increases your chance of burnout.

Doubling down on 1-2 things that are really working is far better than trying to maintain 10+ projects at once.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Who you’ll be in the future is determined by what you start doing today (and what you keep doing tomorrow).
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