Tweets

@philipbrown When a brand is new, I recommend succinctly describing what your software is/does in your H1.

(Help people immediately answer: "what does this do? who is it for?")

It's also better for SEO.

@scott_bair Show, don't tell!

Show me, right near the top of the page, what a Timewell memory looks like! Let me play it, hear it, see it.

@_duncanmcclean Looks good!

A few ideas:

1. Add customer testimonials (with faces!) to that page
2. Record video: show how you install it, use it.
3. Add links of sites already using it

@coreyhainesco Your headline is "build a swipe file you'll actually use."

Next step: record videos of you (and others) using swipe files! Show us how experienced marketers are using them.

This could make a great YouTube series: "Show me your swipe file."

@freekmurze Add a social image to your homepage!

(I use Twitter Card Validator to test for this: https://cards-dev.twitter.com/validator)

@Swizec I would change your H1 from a question ("Want to become a true senior engineer?") to a definitive action ("Learn how to become a Senior Engineer").

I would also add an H2 that describes more of the reasons people want to become senior engineers.

@CADbloke This social image doesn’t tell me much about the product.

Create something in @canva + @smartmockups that quickly tells me what the product does.

(Bonus if the image includes someone actually using the product)

@troypavlek YouTube could be huge for a product like this (especially videos that answer common question queries).

Currently, your channel is promoting an event that happened in 2021: https://www.youtube.com/c/WhitesparkCa

Upload a new video that gives people a reason to subscribe!

@raae Show screenshots of the product + people using the product.

Folks need to envision how the product will fit into their lives (plus: folks often want to know what the UI looks like!)

To generate images use:
https://smartmockups.com/
https://mockup.photos/

@TheEricAnderson VIDEO!

I don't see any videos on @use_theta's Twitter account or a YouTube channel on your website.

Record a screencast every week of you, and others, using the product, and publish it on YouTube, LinkedIn, and Twitter.

@petersuhm When you record your podcast, record video at the same time.

As soon as you’re done recording, share a short video clip to build anticipation for the episode.

Reply to this tweet with your product URL and I'll give you an idea for promoting it.

🔗➡️💡

@r00k @tuple A few ideas:

- give Tuple for free to colleges and bootcamps. Students will become evangelists when they get jobs
- create a pair programming documentary that goes through the history + benefits
- YouTube channel where every week you pair with a new celebrity guest

Patrick shared this with me in 2012, and it’s still my all-time fave “how I learned to code” story. https://twitter.com/patio11/status/1509003692862701571

@mateusjatenee Yup, this has been my solution:

https://justinjackson.ca/wfh

Really great stuff in Brian’s AMA today (especially his tips on generating SaaS ideas) 👍 https://twitter.com/CasJam/status/1508820414000209930

@darentsmith @ivanbrezakbrkan @arvidkahl @TransistorFM @SpaceDownloadr Sweet! I like this idea. We have an API here: https://developers.transistor.fm/

Here’s what our integration with Descript looks like (this would likely look similar): https://transistor.fm/changelog/descript/

@simonswiss Very nice 👍

Enhance

@DanielZarick @jasoncwarner I would! (For ad-free Twitter)

@_mattdavidson @TransistorFM 😆

(We’ve ridden it 3 times)

How's this for our next @TransistorFM ad?

@njames In this case I meant “I don’t personally know people in their 60s and 70s still working in tech.”

(And I only know a handful in their 50s)

@noahflk That’s part of it, but being able to exhibit your workspace in photos, promo material, etc is also valuable.

@r00k 💯 I think I’ve done at least 50+ videos for @TransistorFM with my office as a backdrop.

I’ve also had a handful of requests from “sweet setup” type sites to show off my (currently not great) workspace.

Investing in a sweet desk setup for anyone public facing is worth it.

@_rchase_ Totally. It was ridiculous Dave Morin got so much pushback from that.

In a remote-first world, having a nice-looking workstation is the equivalent of having a nice office you invite clients to.

Even if folks only see photos on the web, your setup can reflect a certain quality to potential customers (and your audience).

These days, a nice-looking desk setup can be part of your brand.

@ugmonk is a good example: his desk setup is widely known and recognizable.

https://ugmonk.com/blogs/journal/how-i-designed-a-super-productive-desk-setup

There's a huge opportunity for "interior designers who build awesome workstations."

Desk, lighting, video, accessories. 🖥️🪑🛋📷🪴

"Help me make my desk look amazing so that I can feel good about my workstation, post photos of it online, and look good on video." https://twitter.com/r00k/status/1507063568155488261

@iammurraygray 🙌

@_rchase_ Back in 2013, that tweet could have landed you in hot water. 😉

https://www.theatlantic.com/technology/archive/2013/03/dave-morin-path-interview/316895/

If these folks are out there, I wish more of them were on Twitter!

I'd love to follow more SaaS founders in their 50s, 60s, and 70s.

In many industries, older workers model a full career arc for younger folks. We need more of that in tech.

https://twitter.com/ThomasSmale/status/1508137836469313537?s=20&t=gCb4S3oNW1ZXR2Tg7S-rQw

It feels like tech is still heavily dominated by folks in their 20s-40s.

A growing number of us are in our 40s now.

I know a handful of people in tech in their 50s.

I don't think I know anyone in their 60s and 70s still working in tech?

Bob Iger retired from Disney at age 70.

How many tech CEOs/founders are in their 60s?

(Do you think you'll still be working in tech in your 60s?)

@AyushSharma @jefferysaddoris @HabitsCreative @TransistorFM Happy to answer your questions.

Most folks switch to us from other providers so they can have create multiple podcasts (without having to pay for each additional show).

Many people also say our customer support is better. 👍

@kylefox @spencerfry @LenMarkidan @Everyone 🎯 pro move™

@alphacolin It’s one reason I love @ugmonk t-shirts: size Medium always fits the same, and feels 💯

RT @mijustin: I regularly get questions about what questions you should ask a potential co-founder, *before* you start building a startup t…

@oktuned @craigzingerline @jlogic @Nick_Franklin @yongfook @0zne @mynameis_davis @PierreDeWulf @linuz90 @roshanpateI @alelepd @kiwicopple @vivianmshen @MarkoSaric Glad it’s helpful! 🙌

If you’re a founder looking for customer support tips, check out this chat I did with @HelenRyles:

https://overcast.fm/+MBmXIMiDQ

This is a really helpful guide for those of us learning to code 👉 https://twitter.com/typeoneerror/status/1506420884243841025

@MargReffell @typeoneerror @mariepoulin @mjwhansen Hahaha. I kind of looked like that in high school?

(Frosted tips 😅)

@mariepoulin @mjwhansen If y’all have good cereal I’m going to find it and make myself a bowl. 😄

Really cool podcast website by the folks at @Transistor____:

https://hantees.transistor.fm/

@minafrind @joedubeytldr Yes! I've been using this exact metaphor since at least 2019:

https://twitter.com/mijustin/status/1201643171190427648

I regularly get questions about what questions you should ask a potential co-founder, *before* you start building a startup together.

These are the questions Jon and I asked each other before we started working on Transistor:

https://docs.google.com/document/d/1H2AHATVSY8cwVmnZYY7zJbEsKRZKVfE0c0mK8E_1EXQ/edit?usp=sharing

@joedubeytldr Did that partner at Sequoia get it from me? Genuinely curious.

https://justinjackson.ca/surfing

RT @antonioguterres: Addiction to fossil fuels is mutually assured destruction.

We need to fix the broken global energy mix.

Instead of…

Do I know any Canadian founders who have moved completely away from traditional business bank accounts (Scotia, RBC, etc) and are using @Wise exclusively?

(I use Wise, but also have USD & CAD biz accounts at traditional banks)

@petersuhm 😆

RT @mijustin: The holy grail in mindshare marketing is when a group identifies closely with your product:

"People like us, use a product l…

RT @mijustin: To increase your product's mindshare:

1. Create prompts for users to share their experience
2. Amplify users who recommend y…

The holy grail in mindshare marketing is when a group identifies closely with your product:

"People like us, use a product like this"

For example:

"Solopreneurs like us, use an ESP like @Convertkit"
"Programmers who podcast use @transistorfm"
"IG influencers prefer Linktree"

Ultimately, your product and user experience need to be so good that your customers tell other people about it.

https://twitter.com/GrantTrahant/status/1505853016230014981

To increase your product's mindshare:

1. Create prompts for users to share their experience
2. Amplify users who recommend your product on social
3. Reach out to bloggers, YouTubers, podcasters (affiliate deals)
4. Sponsorships + ads
5. Share your journey
6. Improve SEO

Mindshare is a function of:

1. How often do users and fans recommend your product
2. How often your product shows up when folks search "best [your category]"
3. How often your product is mentioned in newsletters, podcasts, etc
4. How aware people are of your story/brand

🧵 When you're marketing a product, you're really fighting for mindshare.

👉 When people make their purchasing decision, are you on their shortlist?

🎯

(You might be able to copy Linktree’s features, but you can’t easily duplicate their brand recognition and mindshare) https://twitter.com/mbuckbee/status/1505887212830924800

I took @sherrywalling’s advice for entrepreneurs and got far away from my computer today. 🤩

@ianlandsman I don’t think they’re all millionaires?

@daverodenbaugh Relax. It’s tongue and cheek. 😜

@JanKosutnik Lol. Me too. 🔥

Are 40+ people cool enough to be on indie hacker twitter

@mjwhansen @JamesClear I dig this.

@theartofchristi Nice 👍

Watching videos like this makes me wish I’d kept my old childhood computers

(My wife saved her Nintendo and SNES and our kids love them)

RT @mijustin: When I get

😫 overwhelmed
😥 stressed out
😰 anxious
😡 angry

here are some techniques I use:

https://justinjackson.ca/calm-down

@rrhoover Yesssssssss 🔥🔥🔥

👀 @TransistorFM

@m1guelpf Happy birthday!

@seanbenesh I've been digging these little clips you did with @deandahl 👍

https://youtube.com/shorts/titq8F-wANk?feature=share

@jmckinven @TransistorFM @ApplePodcasts @spotifypodcasts @PodcastAddict @OvercastFM @pocketcasts @nomoremondaysfm Yup. For tech podcasts, it’s not unusual to see Overcast in the top 3. 👍

I wrote this up as a blog post here:

"I can't work from home."

https://justinjackson.ca/wfh

@punchlinecopy 🤩

@TransistorFM @deandahl @ApplePodcasts @spotifypodcasts 🙌

@mjwhansen Ooh. I’ve been wanting to check this out.

The challenge: nobody in my house wants to watch it with me! 🤣

@taylorotwell @LaraconUS 🔥😎🔥

🤯 So surprising to see @TransistorFM in the wild:

Got an email from a local ski resort about @CollectivePass (get 2 days of lift passes at multiple ski resorts).

Check out the website. Scroll down the page... THERE'S A TRANSISTOR PODCAST PLAYER!

https://mountaincollective.com/

Can't wait to hear @taylorotwell's keynote at the next @LaraconUS.

The next @LaraconOnline is looking good. https://twitter.com/adamwathan/status/1504114125915500546

@adamwathan lookin’ 🔥

@fmueller_bln @TransistorFM Thanks! 🥰

@drewwilson Hahaha. I made it up... I was worried about using judo as a verb...

Is there a better way to describe it?

If you listen to the first year of @buildyoursaas, you'll definitely see that Jon and I went through some tough times.

BUT: building Transistor was 100x easier than other businesses I've started (snowboard shop, consulting, events business, etc)

https://twitter.com/conradomaggi/status/1504891770236293128

Yes! Using these questions to guide our decision-making at @TransistorFM has definitely resulted in a calmer company. 🧘‍♀️🧘‍♂️

https://twitter.com/xoelipedes/status/1504890665431449602

@TransistorFM @webby2001 I'll be in airports/planes during the Infinite Dial presentation. 🤞 I can catch it!

https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=estw&utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-source=tw&utm-term=checkoutwidget

One of the nice things about starting small, and bootstrapping, was it gave us time to define our values *before* we got successful.

If you're curious about the values we use to steer our company, they're here:

https://github.com/TransistorFM/handbook/blob/master/values.md

@markjjeffery @jonbuda @TransistorFM @jasonfried @dhh Thanks!

I know business partners can cause stress + strife, but my experience with @jonbuda has been the opposite.

Teaming up with someone who has different skills has been a force multiplier.

As a two-person startup, we were able to compete with teams of 20. (Today, we have 4 people).

In my experience, here are things that reduce the stress in a business, and improve a founder's quality of life:

1. Build something that people are already searching + paying for.
2. Build stuff that's easy to maintain.
3. Keep your payroll small.
4. Keep expenses low.

It's worth exploring how you might "judo" business.

If people are saying it takes 80 hours/week to build a startup, how could you "judo" your startup so that it only takes 35?

If people are saying "running a startup is stressful," how could you "judo" your startup so it's calm?

Instead of saying "Running a business is really hard," ask "What would it look like if this was easy? Calm? Profitable?"

Some types of businesses will be hard to run, no matter what.

But there are other business opportunities that provide incredible life-giving margins.

I saw this post on Facebook:

"Running a business is really hard. It's a grind. It's long hours. It's lots of additional stress. It’s freaking exhausting."

I know this is the dominant narrative. And, from experience, I know it can be true.

But what if you flipped the script? 👉

@bentoalson I was just talking about this topic in therapy yesterday. 😜

I'm very much an unstructured, open-schedule, "in the moment" kind of person.

But there's definitely a benefit to some structure. 😅

@mjwhansen Let’s try a call on my Riverside account and see if it improves. 👍

@dr Glorious

@SimonHoiberg Love the the way you to tell the story here: acting out all those scenes, playing all those roles. Well done! 👏

@mjwhansen I've had good results from Riverside, Squadcast, and Zencastr. 👍

However: I *always* record a backup copy of my audio on Quicktime (and ask my guest to do the same).

@jeffreyguenther My experience is that they’re both necessary, but individual marketers will lean towards one approach or the other.

@LarsLofgren is much more data-driven than I am, and yet we’ve both been effective in our various roles.

@CADbloke 💯

Most marketing problems can be solved with a qualitative approach OR a quantitative approach; and both can be equally successful!

Some marketers are guided by their intuition, and others are guided by datapoints.

Some folks are long-term planners; others are more in the moment.