Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here's another one I'm getting:
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Justin Jackson
Justin Jackson@mijustin
Anyone else getting a ton of these spam SMS messages lately?
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas Some companies definitely make bigger innovative jumps than others; but innovation seems to always be cumulative (you’re building on pre-existing momentum).
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas My argument is that never *really* happens; there’s always existing flows that help form the momentum.

Flip phones + MP3 players + digital cameras + camera phones + palm pilots + blackberries all flows into the river that made the iPhone possible.

Steve Jobs was riding that.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is the feeling you want.

Customers are in motion, the market has momentum, and you're just doing your best to steer yourself as you're propelled by the energy of the market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks I've made it my mission in life to come up with as many metaphors as possible for describing what good "pm-fit" feels like. 😄
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl I've got a new metaphor I'm working on for tomorrow's newsletter.

I'll DM you a sneak peek. 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @matrovato
@matteoist A good offer is necessary, but not sufficient.

It's strong market demand that forms the foundation for any good business.

If the demand isn't there (if customers don't want it, or aren't searching for it) it doesn't matter how good your offer is.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Being in a market with weak demand feels like paddling upstream: you're working super hard, but not getting anywhere.
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Justin Jackson
Justin Jackson@mijustin
Landing in a market with strong customer demand feels like you've been dropped in a kayak on a rushing river.

The river (the market) provides the momentum; you're just steering the best you can, and letting the river take you downstream (fast!).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The job-to-be-done:

"I want a public archive of my tweets, mirrored on a domain/site that I control."
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Justin Jackson
Justin Jackson@mijustin
RT
RT @saronyitbarek: What part of coding/building a product do you hate the most? And don't say coding/building a product lol
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing a lot of people don't realize about @taylorotwell and the Laravel ecosystem is that he's created 5 products:

- Forge
- Vapor
- Envoyer
- Spark
- Nova (with @davidhemphill)

Each of these would be considered a successful indie business on its own!
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Justin Jackson
Justin Jackson@mijustin
Replying to @WhoWorksThere
@WhoWorksThere We covered a lot of topics but mostly focused on the business side of running Laravel, and the SaaS apps that have come out of the ecosystem.

We also explored the maker/manager connundrum.
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Justin Jackson
Justin Jackson@mijustin
I had a super 🔥 conversation with @taylorotwell today for the @buildyoursaas podcast.

"I've never talked about this publicly... but I actually thought about selling."

We talked about indie SaaS, the future of full-stack development, @laravelphp, Rails and so much more.
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Justin Jackson
Justin Jackson@mijustin
Replying to @pbteja1998
@pbteja1998 Idea:

1. Make a video called "Create a blog with Notion in 2022"
2. Upload it to YouTube, and optimize the thumbnail, description, add chapters, etc... (Use TubeBuddy for this)
3. Transcribe it and turn it into an awesome blog post
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Justin Jackson
Justin Jackson@mijustin
Replying to @camlangsford
@camlangsford Comparing you to your competition, I think your biggest win is:

1. Choose one screenshot to share at the top of the homepage
2. Make it bigger + crisper
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Justin Jackson
Justin Jackson@mijustin
@senyostar I’d create pages for keywords like “alternative to Udemy,” “alternative to skillshare,” etc..
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Justin Jackson
Justin Jackson@mijustin
Replying to @PierreDeWulf
@PierreDeWulf BTW - I think you could own "web scraping" on YouTube as well.

Publish a new updated: "What is web scraping?" video (the current number 1 was published 2 years ago).

Make the video excellent (watch the current one and see what they're missing).
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Justin Jackson
Justin Jackson@mijustin
Replying to @d__raptis
@d__raptis I wonder if you're limiting yourself too much with "for twitter."

When I search "how to make better screenshots for..." I get these suggestions:
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Justin Jackson
Justin Jackson@mijustin
Replying to @PierreDeWulf
@PierreDeWulf Idea:

1. Search "web scraping" on YouTube.
2. Look at suggested queries
3. Record and publish a video for each query
4. Transcribe each video and turn it into a blog post

(Definitely start a YouTube channel if you don't already have one!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @matthlavacka
@matthlavacka Idea:

Search “how to do linkedin outreach” on YouTube and either:

a) sponsor the YouTubers with the top videos
b) make your own video that competes with those results
c) create ads that match those results
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Justin Jackson
Justin Jackson@mijustin
Replying to @farez
@farez I would reach out to Notion influencers (especially folks making YouTube videos).

Some will feature your product if you give it to them for free. 👍

(Others may ask for affiliate commission)
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Justin Jackson
Justin Jackson@mijustin
Replying to @attilczuk
@attilczuk For investment / tax related apps, building trust is key.

I would add ratings (from Trustpilot, G2, etc), and testimonials from current users.
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Justin Jackson
Justin Jackson@mijustin
Replying to @phil_techuk
@hughesyph I think writing Twitter threads based on your experience (and the successes your customers are having) could get attention.

Example:
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Justin Jackson
Justin Jackson@mijustin
@MagicalAlert I would reach out to Disney bloggers and get them to review the app!
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Justin Jackson
Justin Jackson@mijustin
Replying to @kayote76820260
@kayote76820260 The biggest thing I’d want to see is testimonials (and faces!) of the kinds of people I’d be teaming up with.

I’d add that to your homepage. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @ThatMattMorris
@ThatMattMorris Your best promotion tool at this stage is a working demo. 👍

Create a demo on your personal site and start sharing that.

(“Show, don’t tell”)
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Justin Jackson
Justin Jackson@mijustin
Replying to @hapsize
@hapsize I’d love to see some case studies that walk though how people have used (and succeeded) with your product.

A video walkthrough of creating a campaign with multiple assets would be cool too. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @RodrigoSanudo
@RodrigoSanudo This app is beautiful! Well done.

This is the kind of product that can really benefit from the right kind of influencer.

It’s not the kind of thing I’d search for, but I’d check it out if saw one of my uber-cool design friends using it (@seanwes, @ugmonk, @shawnblanc, @dr).
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Justin Jackson
Justin Jackson@mijustin
Replying to @hanaharencar
@hanaharencar Looks great!

One suggestion: unless your target market is only in Switzerland, I would show all prices in USD.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tahajiru
@tahajiru I would try to rank for keywords like “alternative to apple notes”

Ask your current users what they tried before they found you, and create “alternative to” landing pages for each one.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mohitmamoria
@mohitmamoria Idea:

Send an automate email asking customers about their experience with Mailman.

In the PS: “Would you be willing to share @Mailman_HQ on Twitter? As a small team, referrals from users like you really help us.” (Link to a share link that pre-populates a tweet)
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Justin Jackson
Justin Jackson@mijustin
Replying to @BrokrBindr
@BrokrBindr My guess is that you’ll want to rank for “mortgage broker software Canada.”

One way to start: change your headline on your homepage to “Software for mortgage brokers in Canada.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottmathson
@scottmathson The biggest thing that’s missing a testimonial from your most popular user, right near the top. (Preferably with a photo of their face)

The tweets at the bottom are ok, but you really want to create the impression that “podcasters like this use plink.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @thefierycoder
@thefierycoder This feedback widget covers content while navigating the site on mobile.

I would remove it.

Instead, send a feedback link to users once they’ve completed their first challenge. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @DirghayuKaushik
@DirghayuKaushik As soon as I clicked on the link, I got this pop-up (which covers the description of what your product does).

I would remove the pop-up and focus on optimizing your homepage above the fold.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Zagoricnik
@Zagoricnik The biggest thing I’d want to see on the homepage is testimonials from current users (and case studies / examples on how they’re using it).
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Justin Jackson
Justin Jackson@mijustin
Replying to @thethoughtcard
@thethoughtcard @WOCPodcasters For MegaMaker revenue increased after the move to lifetime (churn was high when I was charging monthly and annually).

Members enjoyed the community more when they didn’t have to worry about paying for it every year.

This increased referrals.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mhmazur
@mhmazur I would definitely optimize for search: "timeline maker" is relatively high traffic, and keyword difficulty isn't too high.

Here's what competitors are doing:
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Justin Jackson
Justin Jackson@mijustin
Replying to @yatharthx_
@thebrokenfinger Easy to miss that stuff (I do the same thing).

Your first iterations are always “let’s get this out.”

After that’s done you need more eyes on it to improve it. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @Chill_SPENDiD
@Chill_SPENDiD With financial products, my first question is always “who is this for?”

Is this for students?
Is it for middle-class families?
High-net-worth individuals?
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Justin Jackson
Justin Jackson@mijustin
Replying to @yatharthx_
@thebrokenfinger It feels like we could improve this section.

I would replace “Features for you” with “Send email in 3 easy steps,” and list those steps in the numbered bullets below.

(Replace existing bullets)
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Justin Jackson
Justin Jackson@mijustin
Replying to @nicnuyten
@nicnuyten Whoa! 6 million students!

Before I give you any ideas; what’s working now? How were you able to attract that many users?
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Justin Jackson
Justin Jackson@mijustin
Replying to @realsimonzaku_
@realsimon__ A few tips/ideas:

- Remove the big hero image at the top of your page
- Change the headline to simply: "Content Marketing & Writing Services"
- Rework the content at the top of that page to really highlight what you're good at, and who you do work for
- Include a testimonial
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Justin Jackson
Justin Jackson@mijustin
Replying to @thethoughtcard
@thethoughtcard @WOCPodcasters You're doing a lot right on this page!

A few ideas to think about/try:

- with @megamaker, I found I got a lot more members when I switched from annual pricing ($199/yr) to lifetime $299)
- also, when we added this bit of social proof ("join 795 members") to the CTA, signups 📈
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Justin Jackson
Justin Jackson@mijustin
Replying to @itsyogesh18
@itsyogesh18 With something like payments, you'll need to build trust!

Your homepage should include a section for:

- Testimonials: who's using it, and what do they think?
- Ratings: what ratings have people left you on TrustPilot etc?
- Security information
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Justin Jackson
Justin Jackson@mijustin
@marvindanig I love the "Preview your site" utility. Great idea.

I would create a gallery/list of folks who have used Red Goose to create their own apps.

Show us the results other people have had!
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Justin Jackson
Justin Jackson@mijustin
Replying to @andrewculver
@andrewculver Could be an awesome video series as well:

“Today, I’m building an invoicing SaaS in rails using Bullet Train.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @andrewculver
@andrewculver You're number 1 for "rails saas" on Google. 👏

Opportunity: you should be number 1 for "rails saas" in video search results.
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Justin Jackson
Justin Jackson@mijustin
Replying to @brunotorious
@brunotorious Change your headline (H1) and succinctly describe what your tool does.

Good for people landing on your homepage, but also for SEO.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sarahdoody
@sarahdoody You're doing so much right here!

One small suggestion: update your YouTube channel "feature video" to something newer, that focuses on the UX job search topic. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @jmckinven
@jmckinven Add testimonials and photos from customers!

(Especially if someone influential is using the product)
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Justin Jackson
Justin Jackson@mijustin
Replying to @corinnpope
@corinnpope When your brand is new, use your homepage's H1 to explicitly describe what your software is/does!

Use google search query suggestions to inform this.

This will also improve your SEO.
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