Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @MeysamSafari
@MeysamSafari Loved Prince of Persia. Just maddening to play and get the controls right, but so fun once you got the flow.
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Justin Jackson
Justin Jackson@mijustin
What was the best PC game of 1989?
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Justin Jackson
Justin Jackson@mijustin
Replying to @dohertyjf
@dohertyjf Helpful thread! One challenge I’ve found with a smaller team is that balancing days off is a lot harder.

Even going from 2 people to 4, I noticed it was a lot easier to take time off. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @just_a_jhonny
@just_a_jhonny It’s true (and it’s tough, I know!).

It does depend on how old the kids are (it was much much easier once my kids were 10+).

I should have also added “save up and then quit” to the list. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For founders, there's another danger of being in "desperation mode:"

People can smell your desperation. We often avoid folks who seem desperate.

Generally, customers, partners, and VCs want to do business with folks who seem calm, grounded, and confident.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sometimes having our back against the wall can be the push we need.

But there's a risk: desperation can lead to despair.

In the beginning, I think it's best to be "hungry" over "desperate."

Back in 2014, I called this spectrum the "desperation scale."

https://justinjackson.ca/desperation
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you're starting a company without any financial margin, one misstep can lead to desperation.

Desperation impedes your thinking. You become consumed by the moment and your immediate needs. You can't see the big picture.

https://justinjackson.ca/desperation
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For most founders (especially those with children), it's best to either:

a) Keep your day job, and gradually build up your startup on the side
b) Raise some money, and use that to fund the first 1-2 years of the company

But don't just quit your job and "hope for the best!"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Many success stories highlight how founders had to overcome financial hardship: running out of money, eating ramen, having cheques bounce, etc.

This is not the ideal way to build a company.

Much better to give yourself some financial margin, than to be living on the edge.
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Justin Jackson
Justin Jackson@mijustin
I've seen many self-funded entrepreneurs who get into a "negative cycle of desperation:"

- They quit their job, but don't have any savings
- They're under immediate pressure for their idea to bring in $
- If their startup doesn't bring in the required $ right away, they flail
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Justin Jackson
Justin Jackson@mijustin
Product/utility idea:

"Paste in a bunch of Twitter URLs and auto-generate Tailwind HTML that looks like this"
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick Oh nice! I would love to peek at that. 😄 (always curious how people set goals at this stage of the year)
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Justin Jackson
Justin Jackson@mijustin
What are you working on?

Reply with screenshots, URLs, etc!
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Justin Jackson
Justin Jackson@mijustin
Really fun to see all of these old-school web folks celebrating the beauty and simplicity of HTML.

(I originally wrote this piece in 2016 and cringe a little bit when I read old writing... but I'm glad people are still enjoying it!) https://twitter.com/anildash/status/1523703801718657031
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Justin Jackson
Justin Jackson@mijustin
Replying to @anildash
@anildash Thanks, Anil. I'm a big fan of what you're doing at Glitch.

I need to start using it again! (And show it to my kids). ❤️
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Justin Jackson
Justin Jackson@mijustin
Relaxing and unplugging.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @asmartbear: Great, evergreen article from @mijustin on "how to build something people want."

Possibly the most common reason bootstrap…
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Justin Jackson
Justin Jackson@mijustin
Replying to @louisnicholls_
@louisnicholls_ @GeoffTRoberts @Julian @IndieHackers I never said it was easy!

But the market (the amount of customer demand for a given thing) is the necessary underlying factor.

Founder talent, network, team, etc matters, but only if there’s underlying demand (pull) for what they’re building.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@aarondfrancis @dvassallo That said, you definitely have to be “in motion” (doing stuff, trying some experiments, learning) to catch good waves.
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Justin Jackson
Justin Jackson@mijustin
Replying to @aarondfrancis
@aarondfrancis @dvassallo I’ve done “100 projects in a year” and it didn’t teach me a ton.

It wasn’t until I saw friends like Wathan and Otwell responding to strong “market pull” that my 💡 came.

Identifying market pull is less about prediction, and more about seeing evidence of demand in the present.
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear To me, that's like surfers going for the same wave.

Finding a good wave (and paddling out to catch it) is hard enough, but once you're riding the wave it's all the other advantages that matter: surfboard (product), surfer (skills, network, resources).

https://justinjackson.ca/surfing
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is broadly my story:

I started building products at a similar time as many of my peers.

The difference is I started by swinging at every pitch, while my successful friends found a market with strong demand.

It wasn't until I settled down that I found something that worked
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The Bob/Jane example is just illustrative of a broader point for entrepreneurs:

Two founders can start at the same time, with the same resources, and one can do 100x better than the other.

The difference in outcomes is almost always attributable to which market you choose.
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Justin Jackson
Justin Jackson@mijustin
Replying to @brunojdo
@brunojdo The Bob/Jane example is just illustrative of a broader point for entrepreneurs:

Two founders can start at the same time, with the same resources, and one can do 100x better than the other.

The difference, in the case of founders, is almost always attributable to the market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JamesNeophytou
@JamesNeophytou This story isn't about IBM, it's more about us as entrepreneurs: it's the fact that two people can start at the same time, with the same resources, and one can do 100x better than the other.
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Justin Jackson
Justin Jackson@mijustin
Replying to @corey_gwin
@corey_gwin @BillGates Not sure if you're talking about literally swinging at baseball, or if you're speaking about the metaphor (going for a business idea).
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