Tweets

@gobackpacking 🙌 yes!

@jpunk11 @tiggreen Yup! This is a good starting point. 👌

https://justinjackson.ca/submit-podcast-itunes

@TheFoofinator @StephenWilson @podcon So good! 🙌

@bossnayamoss @TransistorFM @tylertringas @earnestcapital Glad it was helpful! 🙌

@shaunau @KevinRaetz Sorry, I was looking for SaaS specially.

Github is "sort of" SaaS I suppose.

@seanwes Yes! 🙌

RT @adamwathan: @Shpigford @mubashariqbal Even big companies like Heroku and GitHub have moved away from more traditional approaches to a u…

@jhooks Dude! This looks perfect. I wonder if this setup would work with my Lumix.

@KevinRaetz Is there an existing case study you can point me to?

I'm trying to think of examples where SaaS have used gamification.

Can you change a customer’s behavior? Can you create demand out of nothing?

(I don’t believe you can - you can only respond to what’s already happening)

https://justinjackson.ca/customer-behavior

I agree:

“Podcasting is still the Wild West. Its best qualities go hand in hand with its worst ones.” – ⁦@nickfthilton⁩ https://medium.com/s/story/all-the-lies-youve-been-told-about-podcasting-eb5271746677

@jasonfried I dig this idea. 👌

@davecraige Nope. Saturday is family day. I'll be driving my kids to ski lessons. 👌

@r00k @PairWithTuple "If it's good enough for Arkansas, it's good enough for everyone."

https://twitter.com/taylorotwell/status/1086430509499060224?s=21

RT @smithtimmytim: Brightly Colored is now Bright Pixels: https://brightpixels.blog/2019/01/introducing-bright-pixels/

@alphacolin Donut Friday at @ratiovernon 🍩

Attempting to build my first app using @laravelphp with instructions I got from stranger. https://www.pscp.tv/w/bxJJSjM4NTU1MXwxZGpHWE92ck5CUkta_FURgBM-Tnb477F9gmDu5eIY_XL_uHwNPW9AnTqIWrg=

Do I know anyone at @Wealthsimple who can tell me how far off this is?

I love Wealthsimple; would be great if I could buy stocks with it too. 👌

https://wealthsimple.com/trade?r=V77YD

@ianlandsman i wud like 2 know mor about wat u did with ur money in 95

RT @taylorotwell: 🔈 Laravel Snippet #2 is out: https://blog.laravel.com/laravel-snippet-2

@tomcreighton I want this but with donuts.

(I'm allergic to cats 😜)

RT @WillStufflebeam: Lots of great ideas for promoting your software product (or any business, for that matter) from @mijustin on @IndieHa…

@SimpleAsNat_ Yup

RT @mijustin: You can't charge more if your product doesn't give people something they desire:

relief
utility
status
safety
progress
belo…

@lovevalgeisler I'm curious!

What audiobooks have you been listening to that you really liked?

Is there anything podcasters could learn from those?

@WillStufflebeam @IndieHackers Thanks for sharing it! 🙌

RT @adamlogic: Remember that one time a huge internet company rebranded/redesigned and the masses responded positively?

Change is hard.

RT @cklosowski: This is a great thread. https://twitter.com/mijustin/status/1085687498724990976

@adamlogic 😁

@ideasasylum They're not just in business, they're doing way better than the other shop (which has been around longer!)

Since opening, Barbershop A has:

- Doubled the number of barbers
- Gone from charging $29 to $38.
- Been featured multiple times in the paper
- Still "by apt only."

@ideasasylum I know it's the same market, because so many of us switched from cheap "walk-in" haircuts, to more expensive "you gotta book in advance" when this shop opened!

They ignited a desire in a group of people, and those people switched.

"People like us, do things like this" - Seth G

@edneypitta There's so much more Barbershop B would need to do to compete with Barbershop A before they could consider increasing their price:

- Nicer location, design, logo, feel (the packaging)
- Higher quality, and better trained, barbers
- Building relationships with potential clients

I don't think that "price signals quality" works like this.

You can only "charge more" if people desire what you have.

Yes, price is one signal of quality. But there are many factors that influence a customer's motivation to buy a product.

https://twitter.com/edneypitta/status/1085893920268185600

YES! Great post by @mjwhansen. 🙌

"What I've learned after bootstrapping a company for 5 years."

@mjwhansen/bootstrapping-a-business-5-years-in-5f7e6bf6ef" rel="noopener noreferrer">https://www.indiehackers.com/@mjwhansen/bootstrapping-a-business-5-years-in-5f7e6bf6ef

@alaninberlin Thanks!

@desfocado I don't think it's because it's more expensive.

People do it for:
- the status
- doing the same thing as their peers
- having access to certain apps
- hero worship (Steve Jobs)

Seth Godin puts it this way:
"People like us do things like this."

RT @venikunche: @gulshansainis @EmmaWedekind @kentcdodds @sarah_edo @ASpittel @rickhanlonii @dan_abramov Hey Gulshan! I recommend this rece…

You can't charge more if your product doesn't give people something they desire:

relief
utility
status
safety
progress
belonging
significance
breakthrough
entertainment

As a podcaster, interaction is like oxygen!

It’s nice how players like ⁦@Breaker⁩ allow folks to comment on episodes. 👍 https://www.breaker.audio/build-your-saas-running-a-startup-in-2019/e/42207701

RT @waxpancake: pretty sure i'd use linkedin much more often if it had this jaunty logo

@waxpancake 😂

@earthlingworks @runako That's kind of what I'm saying: the simple pricing tests we do seem to align with the theory. (Especially when it come to price elasticity)

I'm not saying we should be calculating demand the econ folks do. But a lot of this theory seems to hold true for me.

Two of my favorite podcasters in one place!

Great to hear ⁦@smithtimmytim⁩ and ⁦@avclark⁩ together on a show again. ❤️ https://overcast.fm/+N159Fgz5I

@earthlingworks @runako Yes! But the price testing we do with digital products basically follows the demand curve.

@earthlingworks @runako Eventually, econ folks will use that data to generate a demand curve – which illustrates how much customers are willing to pay for a given product.

It's a bit different with software (because quantity can be unlimited) but software still follows the basic principles I think.

@earthlingworks @runako That article also introducea how demand can be calculated.

@earthlingworks @runako This is a pretty good definition.

https://www.managementstudyguide.com/consumer-demand.htm

@runako @earthlingworks Again, your ability to increase prices depends on demand!

In 2011, Netflix tried to raise prices and lost 1 million subscribers.

Recently, their product has become more inelastic (likely because of folks' desire for their original content), which has helped them raise prices.

@tnorthcutt 5 minutes

@TyrelJohnson @Shpigford I haven't!

@tonydehnke @maxalmonte14 But this is one view of the shop.

@tonydehnke @maxalmonte14 So much of it is about how a haircut there makes me feel. 👌

https://www.instagram.com/p/BlfBYUSlcbB/?utm_source=ig_web_button_share_sheet

@TyrelJohnson @Shpigford For me, my cynicism didn't appear until I was older.

(As a young person I was quite earnest)

https://justinjackson.ca/cynical

@earthlingworks Gotcha. You're more referring to this, right?

https://justinjackson.ca/this-tree-guy-has-good-business-advice

@maxalmonte14 Barbershop A!

@earthlingworks Got it. (And I agree)

Demand still plays a central role in that.

If you're moving upmarket, there has to be demand there for what you have.

And, there's a limit to that.

Example: Apple tried to go upmarket with an existing product (Apple Watch). https://qz.com/776065/the-gold-apple-watch-edition-is-no-longer-for-sale/

@jongold @jennschiffer I think about that line all the time!

@earthlingworks Not sure I understand what you're saying.

Demand is definitely one of the metrics you want to use!

Products (with minimal demand) sell just as poorly when they raise their price as they did when their price was low. 😜

RT @alanklement: Does this help describe JTBD better?

How should I change it?

@louisnicholls_ I've been watching these places for years.

Barbershop B rarely gets walk-ins.

I'm this context, the value of "a good haircut" supercedes "I need it now."

Folks would rather wait than get a bad cut.

@ryanevans They asked: "What do men these days want?"

Answer: a place where they can feel like a man, nostalgia, a place to talk about their life, a haircut so good it gets noticed, barbers with opinions about what hairstyle to wear.

@VelocityWong @shildner @nealruns4mayor THERE IS SO MUCH DRAMA IN CHICAGO ELECTIONS! 😱

Gradually, over time, demand for Barbershop A increased.

Clients had to start booking appointments months in advance.

THAT'S when they increased their prices: when there was clearly an intense demand for the product.

"Charge more" only works when there's sufficient demand.

@louisnicholls_ Nope. If they're not selling haircuts at $25, why would they magically sell haircuts at $35?

There's a deeper problem there.

"Price elasticity" depends on a bunch of factors, and they're missing most of them. 😜

How did Barbershop A manage to "charge more?"

They didn't start at $38.

When they opened their doors initially, they charged what everyone else did.

BUT, they differentiated their product. They had superior service. They responded to the emotional desires of their clients.

@Mqsley Keep reading the thread 😜

A business' capacity to charge more depends on a number of factors:

1. How the customer perceives your product's value
2. The intensity of the customer's desire for your product
3. The availability (supply) of your product vs demand
4. Your customer's ability to pay

What should Barbershop B do?

If they "charge more" will their business magically improve?

Of course not.

In my town, there are two barber shops side-by-side.

Barbershop A is booked 4 months in advance, and charge $38 for a haircut. They can't take walk-ins, they're too busy!

Barbershop B is rarely busy. They'll take walk-ins. They charge $25.

In some cases, "CHARGE MORE!" is bad advice.

Let me explain.

@caseyfulgenzi Hmm. It doesn't open a web player? (Are you on mobile?)

@Beryllium9 Thanks!

@damcclean Thanks!

@louisnicholls_ Thanks!

@markadamfoster Thanks!

@RyanTheJenks Thanks!

I'm testing something out with our Spotify integration. If you have Spotify, could you open this link and play it?

http://open.spotify.com/episode/79B8LkKVNazjt6QWE0yIl8

⚡ New article just published on @IndieHackers:

"Ideas for promoting your software product"

@mijustin/ideas-for-promoting-your-software-product-4c2f415595" rel="noopener noreferrer">https://www.indiehackers.com/@mijustin/ideas-for-promoting-your-software-product-4c2f415595

@bossnayamoss @jonbuda @TransistorFM Thanks!

@anthonystauffer Oh man. I'm glad that one has resonated with so many people.

Hopefully, being honest about the suffering helps us be more empathetic and caring towards other humans!

Stay strong. 💪

There are no hard-and-fast rules in business.

But there are decisions you can make that will make your journey less difficult.

"Business is already hard, don't make it harder." – @asmartbear

@cnagele Yes!

This reminds me of something I wrote back in 2012:
https://justinjackson.ca/i-quit-my-desk

Having "contextual zones" for different activities has proven to be really helpful for me. 👌

@iChris @jonbuda agreed

@itsdavemartin thanx broski

We did it! 100,000 downloads for our little podcast about building a little SaaS business. 🙌

http://saas.transistor.fm

RT @jonnyburch: Life goal achieved: got my correct pronunciation of 'Worcestershire' on the @TransistorFM podcast. Thanks @mijustin https:/…

@scocio Podcasts (like blogs) use RSS for syndication.

The podcaster hosts the MP3s themselves.

Directories (like Apple Podcasts) are merely linking to podcast media.

Podcast subscribers can subscribe directly to the RSS feed (without going through a 3rd party).

@LashaKrikheli @dhh The only thing that comes to mind are “video podcasts” (which are still a thing in iTunes).

Also: podcasts.

https://twitter.com/shawnblanc/status/1085366697643651072?s=21

RT @slaskow: It's really not great when climate scientists tell you, essentially, "well, we can't rule out the worst future we've considere…

RT @niravmehta: Marketing doesn't work like a jackpot. But more like fitness. Small gains every week give you biggest gains in the long ter…

@adamwathan did u get my invitation to join my big MLM opportunity

@scocio Explain what you mean by that?

@studiofellow @pjrvs Can't wait to dig into this! 🎉

@lachlanjc 🙌 nice!

RT @JeffHelman42: @mijustin today's Build Your SaaS episode (https://saas.transistor.fm/episodes/marketing-tactics-for-your-saas-how-to-get-the-word-out) is just epic. LOADED with actionable advice. Thanks s…

@JeffHelman42 Thank you! 🙌

People are realizing that centralized publishing platforms (Medium, YouTube, Facebook) have real downsides.

"Traditional blogs might have swung out of favor, but we think they’re about to swing back in style." – @dhh

This is why I'm investing in podcasting. ❤️🎙️

@JustinTisdale Thanks! 🙌

RT @TransistorFM: ★ Just published a new episode of Build Your SaaS – running a startup in 2019: Marketing tactics for your SaaS: how to ge…