Tweets

Justin Jackson
Justin Jackson@mijustin
Wow @TransistorFM customer support gets quiet during 🇺🇸 Thanksgiving.

Hardly any new tickets today!
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Justin Jackson
Justin Jackson@mijustin
@philipggross @QasimRashid I agree.

I’m in support of using tax dollars to tackle the systemic issues behind poverty and homelessness.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @KHayhoe: Dear @GregRickford - I am a climate scientist from Ontario and I would be truly happy to talk with you any time about the scie…
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Justin Jackson
Justin Jackson@mijustin
Replying to @iChris
@iChris But what if someone needs to publish a podcast at 31,000 feet but there are too many “uhms?”
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Justin Jackson
Justin Jackson@mijustin
Replying to @oprearocks
@oprearocks But that’s just it. It wasn’t a dream; it was just one of many ideas percolating.

For me, my best ideas have been percolating, evolving, for a long time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @TateHackert
@TateHackert @joshmuccio That’s kind of what I’m talking about.

I’ve been wanting to do something in radio since I was a kid.

I started creating little businesses in high school.

I’ve been thinking about the podcasting space since 2008.

The cumulation of all those years ended up being @TransistorFM.
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Justin Jackson
Justin Jackson@mijustin
Replying to @oprearocks
@oprearocks For me, I don’t know if that’s true.

I’ve been wanting to do something in radio since I was a kid.

I’ve been thinking about the podcasting space since 2008.

The cumulation of all those years ended up being @TransistorFM.
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Justin Jackson
Justin Jackson@mijustin
@harrisont04 I wanted to fit it in the poll but twitter only gives 4 options! 😅
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Justin Jackson
Justin Jackson@mijustin
I can’t tell if this is an ad for Zappos, UPS, or Ring.
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Justin Jackson
Justin Jackson@mijustin
What software do you use for design?
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Justin Jackson
Justin Jackson@mijustin
In my experience, most people (including me!) rush to validate their assumptions far too quickly.

People take action too early.

It’s ok to let ideas marinate for a long time. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Other places to look:

Are they searching for answers on Google?

Are they asking for recommendations in Slack?

Are they sharing hacks and workarounds in private groups?

Are they hiring contractors and employees to get the task done?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What are some ways to identify what people are looking for?

The best way is to already be heavily involved in an industry, group, or product category. You'll notice what solutions people are looking for because you're in the same office. 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It's hard to compete with momentum.

You could:
A) Offer potential customers a laundry list of features they've never searched for.

Or, you can:
B) Give them what they're looking for.
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Justin Jackson
Justin Jackson@mijustin
✅ The best kind of marketing: targeting folks who are actively looking for a solution.

❌ The worst kind of marketing: convincing people who are standing still. Trying to pull the customer over to your side.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sivers
@sivers @thorstenzoeller Here’s a little trick I use.

I’ll say: “if you’re listening right now, let me know on Twitter!”

Or even better: “if you’re doing the dishes right now, let me know!”
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Justin Jackson
Justin Jackson@mijustin
RT
RT @KBAndersen: Fraction of all US wealth owned by Boomers & Gen-Xers when the average member of each was age 35:

Boomers, 1989 21%
Ge…
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Justin Jackson
Justin Jackson@mijustin
@StarrHorne @stympy was I the only @FounderQuest listener who went 😱 when you said:

"Josh is no longer with us."

Thought you were telling us that Josh had departed this world. 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The fallacy goes like this;

“There are a million of people in this group. Surely 1% will want what I have for sale.”

But, it’s completely possible to have access to a large group where nobody wants what you have for sale.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Don’t focus on finding a niche containing a certain number of people.

What matters more is “there’s this many people spending X on Y.”

Look for product categories with demonstrated demand, not crowds of people that might want something you have for sale.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Too often, entrepreneurs underestimate the power of inertia.

If a group of people is not already paying to solve a problem, it’s highly unlikely they’ll change.

You, likely, don’t have the energy, time, or resources to get a group who’s not spending to start spending.
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Justin Jackson
Justin Jackson@mijustin
Replying to @cgenco
@cgenco Apple Podcasts is the most important (almost all the other directories pull from there).
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Justin Jackson
Justin Jackson@mijustin
Replying to @cgenco
@cgenco Yeah, @spotify has done an awesome job of making a killer API for podcast submission.

I wish Apple Podcasts would do the same!
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Justin Jackson
Justin Jackson@mijustin
Replying to @cgenco
@cgenco That's the part of onboarding we're still trying to figure out.

RSS is open and beautiful, but it means more work to submit it everywhere.
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Justin Jackson
Justin Jackson@mijustin
It’s going to be a frosty bike ride this morning! 🚴‍♂️
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Justin Jackson
Justin Jackson@mijustin
RT
RT @venikunche: I once went in to interview for a Software Eng position. They interviewed me for a BA role.

I told them it must have been…
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Justin Jackson
Justin Jackson@mijustin
Replying to @tobi
@tobi Duke Nukem took 3.5 years to download and then my dad picked up the phone
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