Tweets

@Copypastaa Occasionally! I live in by Silverstar mountain though, about 4-5 hours away.

@ArlanWasHere @rihanna That was beautiful. I cried a bit watching it.

@theleviallen Nice! Going surfing?

@Copypastaa True. 👍

@oprearocks Thanks!

More and more people want to build a SaaS.

But it’s not like the typical career ladder.

Business is more like surfing.

https://justinjackson.ca/surfing

@dcedrych I think so!

Anyone have a source for this stat @Kasparov63 provides in this @WIRED piece?

“When you look at the statistics, only 4 percent of jobs in the US require human creativity.”

https://www.wired.com/story/defeated-chess-champ-garry-kasparov-made-peace-ai/

@stauffermatt @LaraconOnline

@michaeldyrynda I’ve been building myself a podcasting cell. 😁 Still need to soundproof it.

Nutella addiction is real.

@songadaymann It’s odd. Again, from my perspective she seemed like she would be more broadly appealing.

@songadaymann Question (as a Canadian looking): why isn’t Warren polling higher?

As an outsider, it feels like her message, debate performance, etc. are really resonating.

@NathanG Whoa! Color coordinated!

@jimmyjacobson that long chord though 😍

RT @phillduffy: Really good read
https://justinjackson.ca/surfing @mijustin

RT @Pinboard: This morning I want to tweet a bit about Alaska! Our largest state is rarely in the national political news, but there has be…

@shpadrian Not at all! In fact, it's inspired all sorts of frameworks in other fields (software, etc)

http://www.lifewithalacrity.com/2004/08/intimacy_gradie.html

@acuellarh Glad it's useful for you!

@bryce I’m listening to it today too! I took a break, but that into story is 😮

“Any preconception about the way things ‘ought to be’ always interferes with your sense of reality; it prevents you from seeing what is actually going on – and this will always prevent you from making the environment alive.”
– Christopher Alexander

Alexander has this concept called “the intimacy gradient.”

It perfectly illustrates this need we all have inside us to have a spectrum of rooms in our buildings that go from public to private.

https://twitter.com/dnahinga/status/1181115360411557889?s=21 https://twitter.com/dnahinga/status/1181115360411557889

@garrettdimon Noted!

@ericnormand Yes! Every page has these quotes that I just want to marinate on.

@oprearocks It’s expensive but worth it!

Every page has these statements that resound to my core:

“For what is at stake, in a pattern that lives, is not merely the fact that it makes us feel good, but the fact that actually liberates a portion of the world from the imprisoning effect of concepts and opinions.”

This is the most incredible book on architecture (by Christopher Alexander).

I don’t know if a book has ever resounded with me this deeply before.

It’s truly wonderful.

@stephenjudeso You’re welcome! Thanks for reading it.

@wardsandler Thanks Ward!

RT @Charlesvinette: @mijustin Your latest article, "Business is like surfing", is one of the best piece of content I've read recently. Very…

@Charlesvinette Thanks Charles!

@seanwes Thanks for sharing it Sean!

@joshcolter Thanks Josh!

I’ve been writing this for the past four weeks, and I’ve finally published it:

https://justinjackson.ca/surfing

@cgenco Good illustration!

@ideasasylum The analogy just keeps getting better.

@rezzz Thanks Jason!

@MelanieLittle26 @KateBour Thanks for sharing Kate! 🙌

Thanks for subscribing Melanie! 🙌

RT @KateBour: This new post is 🔥

“Surfers follow waves; entrepreneurs respond to customer demand.”

If you’re exploring a business idea o…

@nathanbarry It’s looking great!

@CorbettBarr @eleven_ty @forestryio @Netlify Right?

Check out my demo of deploying @statamic to Netlify and fall in love with web dev again:

https://youtu.be/4bTk5JeKydU

@iChris @disneyplus WHAT DO YOU HAVE AGAINST THE FRENCH

@paidinsights Oh nice! Thanks for sending that.

@thejonotron @chrisfosterelli lol. I’ve already got that laid-back pacific northewest drawl

@thejonotron OMG! Love those. 😍

thanks @bentossell

@joelrandyblake Yes, but if they can "create more demand," why wouldn't they create the same level of demand for all their products?

Why is the HomePod such a bad seller?
Why does Apple Music only have 20% market share?

My point is that demand comes from the market, not the company.

@dohertyjf @simonlilly @willcritchlow The standard for most podcasts is -16 LUFS.

@joelrandyblake If big companies can truly "create" demand, why can’t Apple replicate their iPhone success across all their products?

It seems the size and shape of demand is defined externally.

There were pre-existing market conditions in the smartphone market that Apple benefitted from.

@joelrandyblake VC money enables startups to operate outside of normal market conditions:

- CAC doesn’t matter as long as userbase is growing
- They can undercut market prices (and lose money)
- Often, they ignore gov regulations

They're not creating business demand in the traditional sense.

RT @mijustin: Entrepreneurs respond to existing demand, they don’t create it.

The market should already be “pulling” for what you’re build…

@KateBour yes

@pc4media @databoxHQ @Bonini84 Thanks for using Transistor! 🙌

@CnstDev We can learn to observe and recognize the shape of good markets.

@geetfun 💯

@joelrandyblake AirBnB plays in an existing market (accommodation) that already had a healthy demand curve.

Demand for AirBnB units follows the existing demand curve.

https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/

@debugging 💯

https://twitter.com/mijustin/status/1230722835045183490?s=21 https://twitter.com/mijustin/status/1230722835045183490

@inorganik If Apple can invent the level of demand, why do some of their products fail?

If they have that ability, why wouldn’t they do it 100% of the time?

https://twitter.com/mijustin/status/1230716098259013632?s=21 https://twitter.com/mijustin/status/1230716098259013632

@pliao39 @david_perell Very difficult to build an audience unless there is some form of latent (or visible) demand.

@chaoqu @johnnytong The discovery of electromagnetism was one of the factors that shaped demand for WiFi.

VC money enables startups to operate outside of normal market conditions:

- CAC doesn’t matter as long as user base is growing
- They can undercut market prices (and lose money)
- Often, they ignore gov regulations

It looks like they’re creating demand, but it doesn’t last.

We have limited influence over:

- What kinds of things customers want
- How bad they want them
- Global supply

But we have almost zero influence over:

- How many customers there are
- How much they can spend
- What their alternatives are
- Socio-political trends

@MattGiovanisci And the strength of the “pull” (often dictated by how *many* people want it, and how bad they want it) will determine the success of the product.

If Apple “created demand” for the iPhone, why can’t they replicate that success across all their products?

Because they can’t define the size and shape of demand! That’s my point.

There were pre-existing market conditions in the smartphone market that Apple benefitted from.

@estraschnov @thisiskp_ "The need has to exist."

Exactly. That's what my initial tweet is saying. 😉

"Need" (the way you define it) = demand

https://twitter.com/mijustin/status/1230531948692426752

@thisiskp_ @estraschnov Smartphones and headphones existed prior to iPhone/Airpods (and had healthy demand curves already).

Before iPhone, I had a:
- Blackberry
- Netbook (with 3G internet)
- Nokia E62
- Palm Pilot (with touchscreen!)

These all helped shape demand for iPhone (among other factors).

@pliao39 @david_perell Adam Wathan and Steve Schoger have built an incredible audience with http://refactoringui.com

But they didn’t generate the demand for “UI education.”

There was untapped demand in the market that enabled them to:

a) build an audience
c) sell to them

@johnnytong That’s a specific implementation, in response to a broader demonstrated demand.

The pieces were all there, and all contributed to the demand for the iPhone.

For example, I had a Palm Pilot (with a touchscreen!) years before Apple launched the iPhone.

@aprildunford Enterprise software might be the exception. 😉 I don’t have any experience with that.

Does it work because of enterprise’s scale?

There still seems to be some factors they can’t influence directly: population increase, income increase, ect.

https://www.khanacademy.org/economics-finance-domain/microeconomics/supply-demand-equilibrium/demand-curve-tutorial/a/what-factors-change-demand

@derrickreimer @jonnyburch 💯

@aprildunford Yup, I realize there's some nuance there.

Here's my take: the same things that make category creation difficult are also true for "creating demand."

Categories evolve over time, shaped by a variety of factors.

The same is true for customer demand.

https://twitter.com/mijustin/status/1230579035173867520

@aleckhoury @bentossell I’m not sure I agree.

April has a good thread on this:
https://twitter.com/aprildunford/status/1092092829361418240

@JamesQuandahl @pjrvs https://twitter.com/mijustin/status/1230584732015972352?s=21 https://twitter.com/mijustin/status/1230584732015972352

Supply generally follows demand.

This makes sense! Customer demand increases, entrepreneurs respond to that demand by supplying a solution.

For example, Airbnb hosts respond to demand; they don't create it.

Ref: #bea6f2bd672f" rel="noopener noreferrer">https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/#bea6f2bd672f

@caffeinatedwes @jonnyburch Exactly. And supply (generally) follows demand.

AirBnB hosts respond to demand; they don't create it.

Ref: #bea6f2bd672f" rel="noopener noreferrer">https://www.forbes.com/sites/hbsworkingknowledge/2018/02/27/the-airbnb-effect-cheaper-rooms-for-travelers-less-revenue-for-hotels/#bea6f2bd672f

@jayclouse @MattGiovanisci @TransistorFM Thanks Jay! We have more examples here too:
https://transistor.fm/shows

What factors shape market demand?

- Changes in price or supply for related goods
- Government policy, investment, R&D
- The ubiquity of related technologies
- Evolving societal trends and tastes
- Evolution in a product category
- Rising (or falling) incomes
- Economic cycles

Demand grows on its own, influenced by a variety of factors, until it reaches a tipping point, at which point companies build things that satisfy that demand.

@johnnytong Another way to look at that;

Demand grows on its own, influenced by a variety of factors, until it reaches a tipping point, at which point companies build things that satisfy that demand.

Trying to create a new category is incredibly difficult.

People almost always buy products in categories they're familiar with.

April has a good thread on this:
https://twitter.com/aprildunford/status/1092092829361418240

@jonnyburch What base need did Uber create that didn't exist before?

@johnnytong Before the iPhone I had a:
- Blackberry (with 3G)
- Netbook (with a 3G USB stick)
- Nokia E62 (with 3G)

There was lots of demonstrated demand for those features before the iPhone was launched.

@jamesjyu People almost always buy products in categories they're familiar with.

April has a good thread on this:
https://twitter.com/aprildunford/status/1092092829361418240

@lucasdotjs People often can't (or won't) articulate their desires honestly.

But... their actions tell you the real story. People search Google, ask for recommendations, and make purchases every day. That's the evidence you're looking for.

@jonnyburch Are you sure you want to use Uber as an example?

https://techcrunch.com/2019/08/08/uber-stock-plummets-following-second-quarter-earnings-report/

The best businesses unlock pockets of untapped demand.

When there’s sufficient demand for a product you can feel it.

It feels like the market is pulling you (as opposed to you trying to pull the market over to your product).

Entrepreneurs respond to existing demand, they don’t create it.

The market should already be “pulling” for what you’re building; the demand should already exist.

@misener @pacificcontent Is Apple still enforcing that 4,000 character limit? Couldn’t find any documentation on it.

@benediktdeicke @userlist Depending on what you need, you could check out @Alpine_JS

RT @grescoe: "The automobile has dissolved the living tissue of the city. Its appetite for space is absolutely insatiable; moving & parked,…

@jmetzendorf Looks really good! 🙌

@chrisfosterelli Love it!!!

Marketing experiment we're trying at @TransistorFM:

We're using @ContestKit to power a giveaway contest:
https://transistor.fm/contest

It's only been running for a few days, but one positive effect we've already seen is the number of people talking about Transistor on social.

@davidcrow THANK YOU.

More messages = more cognitive load.

@markowsiak Thanks Mark! Really glad so many people have found that talk helpful and encouraging.

I’m glad @taylorotwell took a chance on me and let me talk about it!

@jamischarles @kentcdodds @taylorotwell Yup, both approaches can work.

The idea of doing a “series” within a podcast is particularly appealing, because building a podcast audience is hard (so not having to re-build your audience is nice).

@alantocheri @TransistorFM @basecamp Definitely less complexity in SaaS, compared to retail.

@Chik I feel this.

@nystudio107 @TransistorFM It’s an embed (so it’s scrollable within the embed), but it’s probably something we could tighten up.