"Driving more traffic" to a product that doesn't already have underlying demand isn't going to produce more results.
✅ You want people who are already searching for a solution. The purpose of marketing is to take that existing momentum, and direct it towards your product.
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Justin Jackson@mijustin
The biggest marketing mistake you can make happens *before* you've built the product:
🙅♂️ Choosing a category/problem where there isn't existing demand.
The market you choose, and the product you build, determines most of your trajectory for marketing and sales.
🎯 "The long term health of Bitcoin and crypto is better judged by the size of cryptocurrency reddit and twitter, of crypto events and meet-ups, than recent prices. Crypto is volatile, but it's not a bubble." – @NathanTankus
@CasJam Interesting. Are you thinking of “engineering as marketing” type things?
Btw - “stories that highlight our product” include people tweeting about you, sharing a YouTube video about you, talking about you on their podcast. I think there are ways to encourage this. 👍
@VaibhavSisinty@rahul_sureshan Pre-orders from your audience can give you a nice boost, but sometimes it gives you a false-positive signal (you feel like there’s genuine demand when there really isn’t).
@JamesLongleyHQ For me, “building in public” has its roots in indie SaaS and digital companies sharing their process, and being transparent, from the beginning.
@marcoarment My best guess is that Apple's always had indexing issues.
Back in January 2020 (even before this latest update), Apple announced that it could "up to 24 hours" for an episode to appear in the Apple Podcasts directory (and synced on mobile, desktop, web versions).
Now that we’re emerging from the pandemic, I’ve noticed folks are already slowing down work-wise (in May), which doesn’t normally happen until late June/early July.
The way you navigate public spaces also depends on how *safe* you feel.
If your experience of Twitter is a barrage of toxic DMs, sexual comments, etc. then you'll act (and react) on Twitter differently than someone who gets very little negative attention.