Tweets

Justin Jackson
Justin Jackson@mijustin
RT
RT @fabiouser: Desire is the foundation level of any product/service. If there is no desire for your solution, your charisma won't sustain…
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas I should have said: "This tweet inspired by Tyler's tweet, but also because I just got a haircut." 😆
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Justin Jackson
Justin Jackson@mijustin
Anytime you see a founder (or a product) who's really killing it remember:

There are tons of layers (under the surface) that contributed to their success.

Here are the factors that lead to a SaaS gaining traction in a given market. 👉

https://youtu.be/rHTr17jfTCk
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: The Hierarchy of Needs for new product ideas:
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Another unfair advantage that new SaaS founders have:

“Pick the idea you’re most excited about, because you’ll put in the ex…
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Justin Jackson
Justin Jackson@mijustin
Replying to @kvlly
@kvlly Makes sense.

In my experience, “charge more” is often the right answer for services/contract work.

But for products it’s more nuanced. Most categories already have an anchor price, and charging too much more drives away customers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @kvlly
@kvlly Curious: is this from a freelancing perspective? Or a product/SaaS perspective?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @editingemily: People used to take cigarette breaks 12 times a day and have two martinis at lunch.

I say let them being HUMAN BEINGS b…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @LemonpieFM: Officially migrated Brands That Podcast from Simplecast to @TransistorFM. Just need to switch out the embed codes.

Why the…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Driving more traffic" to a product that doesn't already have underlying demand isn't going to produce more results.

✅ You want people who are already searching for a solution. The purpose of marketing is to take that existing momentum, and direct it towards your product.
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Justin Jackson
Justin Jackson@mijustin
The biggest marketing mistake you can make happens *before* you've built the product:

🙅‍♂️ Choosing a category/problem where there isn't existing demand.

The market you choose, and the product you build, determines most of your trajectory for marketing and sales.
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Justin Jackson
Justin Jackson@mijustin
Replying to @JFaid
@JFaid If you listen to crypto fans, it’s actually “post-capitalism” 😜
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I’m tweeting this as someone who isn’t a fan of crypto, and owns less than $500 worth.

But, I also see that it’s likely not going anywhere, because there’s a huge community of people who have a religious-like desire for it to succeed.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
🎯 "The long term health of Bitcoin and crypto is better judged by the size of cryptocurrency reddit and twitter, of crypto events and meet-ups, than recent prices. Crypto is volatile, but it's not a bubble." – @NathanTankus
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Justin Jackson
Justin Jackson@mijustin
Replying to @CasJam
@CasJam Interesting. Are you thinking of “engineering as marketing” type things?

Btw - “stories that highlight our product” include people tweeting about you, sharing a YouTube video about you, talking about you on their podcast. I think there are ways to encourage this. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @RickLindquist
@RickLindquist @CasJam @TransistorFM Affiliates write articles like “5 best productivity tools.”

If your product is consistently on those lists, your brand perception goes up.

“Wow, this tool is consistently recommended online.”
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Brand awareness + WoM + keyword searches drives most SaaS revenue.

If a customer is ready to buy, they don’t need to be told…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Up until now distribution and discovery have always needed to be centralized (Google search, YouTube,).

Is there a way to achieve this in a decentralized way? 🤔

For example, is a decentralized, open, search engine truly possible?
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Justin Jackson
Justin Jackson@mijustin
Replying to @ramsey
@ramsey Yes. There was an open protocol for delivering video (RSS). Apple still supports it, but it never became the standard.

YouTube was able to win because it became *the* place to discover video (Atom Films, iFilm, video podcasts: all became irrelevant)
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Justin Jackson
Justin Jackson@mijustin
Replying to @ctietze
@ctietze Video in RSS has been a thing for a long time (Apple Podcasts still supports it!)

YouTube was just able to eschew it and centralize distribution better than Apple did.
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Justin Jackson
Justin Jackson@mijustin
Replying to @yongfook
@yongfook Just change the multiple. 😜

6x = bam! You’re a millionaire again.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Video is an example of a content type that never really had an open protocol.

The result? Video is almost completely centralized on YouTube.

Open protocols (email, RSS) give individual creators a lot more leverage because they have a direct connection with subscribers.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @arvidkahl: One line a day is good enough. Just keep at it every day.

The trick is to forget quality and focus on consistency. You'll a…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
However, the healthiest ecosystems all have multiple providers:

Multiple web browsers (Chrome, Firefox, Safari)

Multiple podcast apps (Apple Podcasts, Spotify, @OvercastFM)

Multiple email clients (Gmail, Outlook, Hey, Superhuman, Zoho, Apple Mail)
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Justin Jackson
Justin Jackson@mijustin
Open protocols will, invariably, depend on centralized aggregators, networks, access points.

Email needed Hotmail, Gmail.
The web needed Yahoo, Google.
Crypto needed Coinbase, Cash App.
Podcasts needed iTunes, Spotify.
RSS needed Google Reader.
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Justin Jackson
Justin Jackson@mijustin
Replying to @ScottKloustin
@ScottKloustin This.

Open systems will, invariably, depend on centralized aggregators, networks, access points.

(The only exception is email, maybe?)
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Justin Jackson
Justin Jackson@mijustin
Replying to @marcoarment
@marcoarment My best guess is that Apple's always had indexing issues.

Back in January 2020 (even before this latest update), Apple announced that it could "up to 24 hours" for an episode to appear in the Apple Podcasts directory (and synced on mobile, desktop, web versions).
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Justin Jackson
Justin Jackson@mijustin
Now that we’re emerging from the pandemic, I’ve noticed folks are already slowing down work-wise (in May), which doesn’t normally happen until late June/early July.

(At least, in the Northern Hemisphere)

People seem tired; want a break.

Just me? Anyone else noticing this?
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Justin Jackson
Justin Jackson@mijustin
Replying to @Patticus
@Patticus @hnshah Better to enjoy life as a small company (2 co-founders, 1 FT employee) vs scale up team in order to grow revenue?

(I know lots of folks who scaled up, got more revenue, but were more miserable.)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"On the Internet, nobody knows you're a dog," and on Twitter, you don't really know much about the people you're interacting with.

What kind of unsolicited DMs do they get?
What's going on in their life right now?
What's happening in their country?
What's their true intent?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The way you navigate public spaces also depends on how *safe* you feel.

If your experience of Twitter is a barrage of toxic DMs, sexual comments, etc. then you'll act (and react) on Twitter differently than someone who gets very little negative attention.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The way you navigate public spaces often depends on how insulated you are from others.

If you're feeling upset, but you're in your car, you might yell and swear at other drivers.

But you wouldn't do that if you were on the sidewalk. The car insulates you; makes you feel safe.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I know some people reading this are going through a really tough time.

Others have been up all night with their newborn baby.

Someone may have just lost a parent to COVID.

In-person, I might be able to perceive that you're struggling. But online, you're just a smiling avatar.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The beauty of online spaces is that we can interact with, and seek to understand, an incredible diversity of people from all around the world.

But too often, all that diversity is hidden behind an 140px avatar. We don't truly *see* each other.
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