Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @gilesvangruisen
@gilesvangruisen @mattwensing You're misunderstanding how I use the word "margin."

"Good businesses have margin. Profit margin? Yes.

But also margin for your time, your emotional and physical health, your relationships, your sanity, and your integrity. You're a human, and humans need breathing room."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattwensing
@mattwensing When I say "calm" I'm not talking about the building phase, I'm talking about the goal.

Our goal was to build a small, calm, profitable company.

It took me multiple tries, and years of effort, before I landed on Transistor.

Building Transistor was hard for 2 years, then, bliss
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattwensing
@mattwensing From my POV, "FB millionaires" don't have as good of a life as "bootstrapped millionaires."

Not saying it's for everyone, but there's something about building a small, calm, profitable company that gives you a different kind of margin:

https://justinjackson.ca/margin
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Honestly, billionaires are boring.

"Ivy League-educated kid with rich parents builds a trillion-dollar company"

isn't nearly as interesting as

"Kid grows up in small-town, learns how to code, finds a wave of demand, builds a $1 million company, and changes their family's life"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattmedeiros
@mattmedeiros You're correct, in a sense.

But more and more people are starting to "idolize" the freedom and quality of life you get from running a small, profitable indie company.

Getting to my first $100k/year was life-changing for me.

Building @TransistorFM with @jonbuda, even more so.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Instead of Bezos or Zuck earning another billion this year, I'd way rather see 10,000 indies earning $100k/year.
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Justin Jackson
Justin Jackson@mijustin
In a world that idolizes billionaires, I'm cheering for indie creators who are building small, profitable, calm companies.

Instead of minting another billionaire, I'd way rather see 1,000 indies become millionaires.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @christianbowens: The way we build startups is changing.

With that change comes the rise of a new breed of company: bootstrapped, cash…
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Justin Jackson
Justin Jackson@mijustin
Replying to @petecodes
@petecodes I've found, with time and practice, podcasting becomes much easier than writing. 👍

(And less time-intensive)
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Justin Jackson
Justin Jackson@mijustin
Getting quite a few DMs from SaaS founders who are saying that growth really slowed in July (and August is looking worse).

One theory:

The "COVID bump" 📈 in revenue we got in 2020 was due to the shutdown... and the lull 📉 we're experiencing now is due to everything opening up https://twitter.com/earthlingworks/status/1414712219015684102
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Justin Jackson
Justin Jackson@mijustin
Replying to @yongfook
@yongfook btw - if i was your BootstrapBoss™️ I would pay you $2M salary 😘
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Justin Jackson
Justin Jackson@mijustin
Replying to @LasseRafn
@LasseRafn @danmartell The trend (in my DMs) is that many bootstrapped founders (solo and dual) take about 50% of ARR as founder compensation.

These are high-margin businesses where "people/salaries" are generally the highest costs.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Lem01
@Lem01 @danmartell I'm not convinced that a significant % of founders reaching a $100M valuation have a significantly better life than bootstrapped founders with $1M ARR, who are paying themselves a really good salary + have tons of freedom.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Lem01
@Lem01 @danmartell I'm just not convinced that "investing in growth" reliably produces the "big buck" returns that founders expect.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dohertyjf
@dohertyjf Again, the opposite risk is also true:

You could invest in growth, hiring, features... and your company could end up being worth less.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I could be wrong (and maybe @mattwensing has a model that accounts for this?) but it's very difficult to know for sure that "investing money back into the business" is better than not investing it (and taking it as founder comp).

Too many variables; you can't A/B test reality 🔀
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Justin Jackson
Justin Jackson@mijustin
Replying to @ThomasSmale
@ThomasSmale Only worthwhile if your personal comp (or the total valuation of your business) actually goes up because of those things. (Very difficult to test)

Founders invest a lot in things they *think* will improve the business (and their lives) but that's not always the case.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Based on my experience (and the folks DMing me) $100k founder salary at $1M, and $150k at $2M is *very* low for bootstrapped founders who are running profitable, lean SaaS companies.

Why be a founder if your success doesn't translate into a better life?

https://twitter.com/pjrvs/status/1425132249712939008
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Justin Jackson
Justin Jackson@mijustin
Replying to @falicon
@falicon Interesting, these published numbers are way below what I’ve seen.
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Justin Jackson
Justin Jackson@mijustin
I saw these salary numbers in @danmartell’s newsletter.

I’m curious what founders over $1M ARR think about these salary suggestions.

(Also curious to see how answers differ between funded startups, and bootstrapped)

DM me if you don’t want your answer public. 🤫
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The problem with running a “marketing test” is many tests are flawed.

Either they’re setup wrong, they’re using flawed assumptions (sampling bias), or they’ll never reach statistical significance.
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Justin Jackson
Justin Jackson@mijustin
@CoachBrockArm Spotify is the only one I’m aware of.

However, they should refresh changes made in your RSS feed.

Apple podcasts often requires a manual refresh (you have to contact them directly now).
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Justin Jackson
Justin Jackson@mijustin
Replying to @shaisc
@shaisc My guess is there are multiple ways of looking at this:

Building in public is easier when things are going well.

A big part of building in public is storytelling.

Building in public can mean different things: for some, it's just sharing screenshots and WIP, for others: revenue
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Justin Jackson
Justin Jackson@mijustin
@jamesvandyne Awesome! Congrats! Excited for more people to see the impact you’ll make!
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Justin Jackson
Justin Jackson@mijustin
Replying to @derrickreimer
@derrickreimer If you're sharing your journey to a specific number, especially at the beginning stages, it's helpful.

People feel more connected to your story, start rooting for you, and celebrate your wins.

But, beyond a certain number, it's not that helpful.

https://justinjackson.ca/30k
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Speaking of geographic differences...

What did I do to upset all the Nordic countries? 😅

(And Brazil?)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What's interesting is I sometimes save my "good tweets" for weekdays.

But I wonder if it even matters what day you publish?

My guess is "time of day" matters more (as most of my audience is in the USA.
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Justin Jackson
Justin Jackson@mijustin
When are you most active on Twitter?

Weekends, or Weekdays?

During the day, or in the evening?
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Justin Jackson
Justin Jackson@mijustin
🎯 Exactly this.

People can’t change their mind, because there’s too much at stake:

their identity, their relational and families ties, their status in their communities and churches; the worldview they’ve built their lives on. https://twitter.com/SachaGreif/status/1423840138933637126
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Justin Jackson
Justin Jackson@mijustin
Replying to @pittman021
@pittman021 @einarvollset @Shpigford You're misreading the study, and your assessment is opposite to what the *study's author* (Dr. Niklas Boers) stated in the CNN piece.

I think we should trust the "picture being painted" by the PhD who wrote the paper!
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Justin Jackson
Justin Jackson@mijustin
Replying to @Shpigford
@Shpigford Sensationalism is "the use of exciting or shocking stories or language at the *expense of accuracy*".

This headline isn't "sensational;" it's accurate. Scientists have been warning us for years that a slowing gulf stream has "dire consequences for life on earth."
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