Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Also: I'm not necessarily in favor of Denmark removing their restrictions.

My point:

- There's a lot of opposition in the US/Canada to corona passes / vaccine passports.
- Denmark has shown that these kinds of passports can help a country make progress.

https://twitter.com/haheap/status/1432720158808809485
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Justin Jackson
Justin Jackson@mijustin
Replying to @dcrouchca
@dcrouchca Ah I see. I think you're misreading my intent.

In Canada/USA, there is a lot of opposition to vaccine passports (or corona passes).

Denmark was one of the first to implement one; so I'm showing their progress so far.

(I don't necessarily agree with them lifting restrictions)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A few clarifications:

* 80% of *residents over age 12* have been vaccinated in Denmark
* Their corona passport covers vaccination, but also folks who have "recently tested negative for, or have previously been infected with COVID-19."

https://en.coronasmitte.dk/corona-passport
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Justin Jackson
Justin Jackson@mijustin
Replying to @dcrouchca
@dcrouchca I linked to two sources: the NYT article, and the Jyllands Posten's article.

From the NYT:

"The country had fully vaccinated 80 percent of residents over age 12."

You're also assuming a lot about the "depths of my study." 😉
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: A few times a year, someone will send me a message like this:

"Stick to talking about bootstrapping and business. Don't talk…
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Justin Jackson
Justin Jackson@mijustin
“Cleverness is overrated, and heart is underrated.”
@birbigs
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Justin Jackson
Justin Jackson@mijustin
On Sep. 10, Denmark will drop all Covid restrictions.

How are they able to do that?

According to their health minister:

* Over 80% of their population got double-vaccinated

* They instituted vaccine passports for restaurants, nightclubs, sporting events, etc
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Justin Jackson
Justin Jackson@mijustin
In 2017, I went to this retreat in Colorado. I arrived feeling dispirited and cynical, but I left with a new mindset.

I wrote about it here:
https://justinjackson.ca/cynical
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Justin Jackson
Justin Jackson@mijustin
RT
RT @coreyhainesco: Just because you *could* charge more doesn’t mean that you *should.*

@mijustin has a great article about applying the r…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: "Questioning everything" is like throwing away all that humans have learned and gained.

🌍 When NASA, astronomers, and pilots…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I used to question everything.

Religion, in particular, gave me false-confidence. I believed I could be an expert on everything.

It was egotism; an "exaggerated opinion of my own importance."

It took time, but through gradual correction, I realized how wrong my beliefs were.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Questioning everything" is like throwing away all that humans have learned and gained.

🌍 When NASA, astronomers, and pilots assure us the earth is round, it's OK to believe them!

Human progress is the result of many iterations; let's not go backwards.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Knowledge is both cumulative and iterative.

Humans make progress when we build on the knowledge that has been rigorously vetted in the past.

It's *good* to trust the cumulative (vetted) knowledge of professional communities in their disciplines: doctors, scientists, plumbers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @skulegirl
@skulegirl Surprisingly, certain sub-reddits had a powerful effect in me questioning my beliefs.

It was the questions they posed, and the evidence they provided, that moved me to reconsider my position.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Idolizing individual thinkers, scientists, entrepreneurs, celebrities is a real threat to the progress of knowledge because all individuals are prone to bad thinking.

People who have a large cult-like following can distort knowledge, and distract from the scientific process.
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Justin Jackson
Justin Jackson@mijustin
Replying to @s1037989
@s1037989 The key insight is not "what do I believe, and what do you believe" it's acknowledging that human knowledge is cumulative and iterative.

We should all be keen to contribute to the progress of knowledge.

(This also means we can stop debating whether the world is flat 😜)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Most of the time, when my thinking was challenged, I didn't like it. Strong emotions emerged; I'd react with passionate arguments.

I'm sure many of the people challenging me thought: "This guy is never going to change his mind."

But over time, their evidence convinced me.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A crucial paradigm shift:

❌ "I'm a smart individual, who's mostly right, most of the time"

✅ "Knowledge is created, and vetted, collectively"

As individuals, we're prone to egotism, bias, logical fallacies, and bad-faith arguments.

Antidote: having our thinking challenged.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CSMikeCardona
@CSMikeCardona Even more so: being challenged by smart people (not just your friends) who have expertise in the subject at hand.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In university, I had a Business Ethics professor who truly shook my foundational beliefs about the world.

Whenever I claimed something, he would ask:

"What evidence do you have for that being true? Has that evidence been validated by folks with expertise?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It's fairly normal for folks in their 20s, newly independent from their parents, to explore their individualism.

They're deciding "this is what I believe."

An important step, at that stage, is to be challenged by professors, mentors, peers: "How do you know that's true?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There's a strong distinction between:

❌ "individual beliefs that are reinforced by your group" ✅ "having your beliefs, ideas, and claims scrutinized and vetted by others."

This is what Helen Longino, philosopher of science, calls "transformative criticism."
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Justin Jackson
Justin Jackson@mijustin
Replying to @typeoneerror
@typeoneerror Haha. And you've only seen my growth in my 30s!

You wouldn't believe the stuff I used to think. 😳
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Specific things that contributed to mindset changes for me:

- Listening to podcasts
- Reading books that challenged my POV
- Getting a new job; being exposed to new POV
- Having real-life experiences that proved my foundation was wrong
- Meetups
- Getting challenged on Reddit 😆
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Justin Jackson
Justin Jackson@mijustin
Replying to @EricVBailey
@EricVBailey It wasn't just the people I was hanging out with (although, that certainly had an effect!).

It was also:
- Listening to podcasts
- Reading books that challenged my POV
- Having live experiences that made me realize my foundation was wrong.
- Getting challenged on Reddit 😆
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Justin Jackson
Justin Jackson@mijustin
Mindset changes are incremental.

In my 20s, I had some cult-like beliefs that lead to some truly awful attitudes and behaviors.

What changed my mind? Incremental correction. Hanging out with a new group of people who challenged my ideology. Looking for evidence.

It took time.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Another misinterpretation:

"Market with demand" ≠ "Popular" or "easy" market

None of this is easy. Most good opportunities…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The little ways you invest in yourself are cumulative.

The things you've done, the people you've met, the lessons you've learned, the resources you've gained, the experiments you've tried; they all accumulate over decades.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"How come they saw that opportunity and I didn't?"

Ideas emerge out of our life experiences. Our lives are the soil where ideas have the chance to grow.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Today's harvest is determined by what you planted in the past.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you look out at your garden, and there's nothing there, it probably means you didn't plant anything (or help it grow).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It seems that opportunities are the result of two factors:

1. The privilege we're born into
2. The experiences, knowledge, skills, relationships, and resources we cultivate
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Justin Jackson
Justin Jackson@mijustin
If you're searching for good business opportunities, and you're not seeing anything compelling, it might be that you haven't cultivated a life where good opportunities can emerge.
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Justin Jackson
Justin Jackson@mijustin
"There's this myth, with indie makers, that you have to create something unique, innovative; that you need to enter a market with no competition."

Had an awesome chat with @calebporzio yesterday.

https://youtu.be/b-BGlRl4FBc
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Justin Jackson
Justin Jackson@mijustin
Question:

Let's say you're unhappy with a product you've been using and you want to find something else.

When you go to Google... what do you type in?
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Justin Jackson
Justin Jackson@mijustin
Replying to @pyronaur
@pyronaur That’s my point: that’s how it always works.

The demand was for better PHP tooling, frameworks, docs. Taylor built stuff to meet that demand.

Adam Wathan has done this as well with Tailwind.

And Caleb’s done this now with Alpine.
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Justin Jackson
Justin Jackson@mijustin
Replying to @pyronaur
@pyronaur The demand for Laravel (and related products) came from the millions of PHP developers around the world who were economically incentivized to look for something better.
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Justin Jackson
Justin Jackson@mijustin
Replying to @joshua_hornby
@joshua_hornby Sorry, let me rephrase my question:

What evidence is there that people are actively searching for alternatives, and willing to switch?
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Justin Jackson
Justin Jackson@mijustin
@satvikpendem Yup.

One of the most important questions you can ask is:

“How are you solving this problem currently? What other altervatives have you considered?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @joshua_hornby
@joshua_hornby Depends on a few factors:

1. Are you doing this alone?
2. Can you build the product, or do you need to hire?
3. How complex/difficult is it to build the initial version?
4. How much pent-up demand is there? (If there's tons of pent-up demand, ppl more likely to pre-order)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
BTW – the point isn't to go after a "huge market;" it's to go after a market:

1. That you understand
2. Where you have built-in strengths
3. Where there's a clear opportunity that you can go after

I discuss this more here:
https://justinjackson.ca/misconceptions
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Justin Jackson
Justin Jackson@mijustin
Too many indie entrepreneurs are building things that people don't want.

As an indie, you don't have the time or money to "create demand."

Tip: just look for opportunities where people are already in motion.

What are people already searching for and buying? Build for that. 🎯
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Justin Jackson
Justin Jackson@mijustin
The challenge for entrepreneurs is you’ve got to build a

- product that customers want
- company/lifestyle that you want

AT THE SAME TIME.
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Justin Jackson
Justin Jackson@mijustin
“Creativity is just putting new things in old combinations and old things in new combinations.” – Karl Weick
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Justin Jackson
Justin Jackson@mijustin
Why did you want to start a business?

(I’m sure there were multiple factors; what were they?)
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Justin Jackson
Justin Jackson@mijustin
Drove through the Rockies today. ⛰
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: In order to track Stripe transactions in Google Analytics, you need to send the customer back to a “thank you” page on your s…
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Justin Jackson
Justin Jackson@mijustin
Nobody’s more responsive than a founder serving early-access customers. 💯

Case in point: @joshuaanderton and @meepsapp! 👏👏👏
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Justin Jackson
Justin Jackson@mijustin
Replying to @bradycassidy
@bradycassidy Exactly.

(Or, GA asks you to guess the “average LTV” of a customer and uses that for goal tracking.)
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Justin Jackson
Justin Jackson@mijustin
Replying to @_rchase_
@_rchase_ @getRewardful @usefathom It’s not just campaign clicks, Rewardful sets a 60-day cookie window.

Multi-source (multi-step) attribution is incredibly difficult to get right. In fact, I don’t know if I’ve ever seen it done well.
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Justin Jackson
Justin Jackson@mijustin
Replying to @_rchase_
@_rchase_ @getRewardful @usefathom My guess is Rewardful will make this a core part of the platform moving forward.

They actually don’t need to build anything else for this to work: it’s all right there.

It’s the simplest way to attribute marketing campaigns with SaaS revenue.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The only part of this strategy that isn’t great is attributing revenue that’s coming through SEO.

But honestly… Google Analytics isn’t good at this either?

They don’t give you any keyword data, and (again) GA sucks at tracking recurring revenue.
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