Speaking of starting small

Starting small on Justin Jackson's blog

Ryan Battles commented about my most recent post on Google+:

Speaking of starting small… I noticed that you published your post just yesterday, and already your tweet count for the article is up to 84. Knowing that the weekend is actually slow-time for social media engagement, I’m thinking, “Geez, this guy definitely has some magic marketing sauce” (you should write a book).

And that’s when I scrolled down the page to your earliest posts, back in 2008 (which is like the olden days in web time), and I see that you didn’t quite have the same traction back then (hooray, you’re human).

It’s cool to see how constancy, dedication, and continuing to push forward pay off. I enjoy your blog, your podcast, and I’m excited to see your new book come together. I know a lot of developers will benefit from what you have to share.

It’s true! If you scroll to the bottom of my homepage, you’ll see my original posts were unfocused. I talked about random stuff (tech, TV, urban design), and didn’t really focus in one direction.

It wasn’t until I starting using amplification principles, that I saw traction. Specifically this meant focusing on an audience, figuring out their needs, and writing posts in response those needs.

For anyone else starting a blog: find your audience first. Decide who you’re going to speak to. Don’t write about everything for everybody. Choose a group of people you want to engage with, and write to them.

Product & Traction

Get product marketing tactics every week.
Designed for SaaS, software, and digital product businesses.

No spam. Unsubscribe anytime. Powered by ConvertKit
Awww yeaaah! Looks like you're already on my mailing list! Have you subscribed to my YouTube channel?
Published on April 1, 2014