Tweets

Justin Jackson
Justin Jackson@mijustin
Alright, here's my first attempt at replicating @brennandunn-style personalization, but using @ConvertKit instead of Drip (Part 1):
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Justin Jackson
Justin Jackson@mijustin
The best way to understand people's frustration is to recognize the obstacles they face & how long they've been struggling to overcome them.
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Justin Jackson
Justin Jackson@mijustin
I'm not saying there's an Apple conspiracy but my iPhone 6S just jumped out my office window and fell 30 stories to the ground.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Founders: please quit describing your company as "a family."

It inspires the notion that you'll take care of people "no matter what."
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Justin Jackson
Justin Jackson@mijustin
Here's my experience so far with the trademark system:

"It's not built for people with little businesses like me." 😞

You need big 💰.
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Justin Jackson
Justin Jackson@mijustin
It’s easier to critique than create.
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Justin Jackson
Justin Jackson@mijustin
Thoughts I have while walking.
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Justin Jackson
Justin Jackson@mijustin
Excited to be going to #microconf today.

But sad to be leaving #vernonbc at such a beautiful time of year.
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Justin Jackson
Justin Jackson@mijustin
From a macro perspective: yes, work hard. Hustle! Stay hungry.

From a micro perspective: get some damned sleep tonight, alright?
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Justin Jackson
Justin Jackson@mijustin
This is how I introduce myself in new Slack rooms now
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Justin Jackson
Justin Jackson@mijustin
The destructive power of a single LEGO on an adult foot is extraordinary.
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Justin Jackson
Justin Jackson@mijustin
Anyone else like this?

My last thought before I go to sleep is:
"I can't wait to wake up tomorrow morning and have a coffee."
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Justin Jackson
Justin Jackson@mijustin
“Your idea is a unique and wonderful snowflake. In a blizzard.”
@Jason
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Justin Jackson
Justin Jackson@mijustin
Your company's most important person isn't the developer, marketer, designer, or even the CEO.

It's the customer.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Shpigford
@Shpigford That hasn’t been my experience at all. You need to start by following a good Starter Pack - then it’s incredible.
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Justin Jackson
Justin Jackson@mijustin
In the last week, there's been a surge of new folks hanging out on b-sky.

If you're in the Laravel community, here's a starter pack to help find folks there. 🦋 (📷 in replies.)
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Justin Jackson
Justin Jackson@mijustin
I keep seeing two numbers for the podcast industry:

"Podcasting is a $2 billion a year industry."

"The podcast industry is worth $20 billion."

Can anyone tell me where these numbers come from and how they're calculated?

(They're often quoted but never cited)
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Justin Jackson
Justin Jackson@mijustin
Did some screencasting today. 👍
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Justin Jackson
Justin Jackson@mijustin
Nice night
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Justin Jackson
Justin Jackson@mijustin
Back on the bike
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Justin Jackson
Justin Jackson@mijustin
This is cool: you can now upload video to @spotify, even if you're not hosting your podcast there. 👍
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Justin Jackson
Justin Jackson@mijustin
If you're a founder or employee at a tech company, please call your rep in Congress to get them to fix Section 174 and support HR 7024. 🙏

Call and say, “Hi, my name is (name), and I live in the Representative’s district. Please tell them to support HR 7024.”
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Justin Jackson
Justin Jackson@mijustin
The same piece of short-form content, posted simultaneously on Instagram Reels, TikTok, YouTube Shorts = with vastly more views on one.

Often, when I test this, one piece of content "takes off" in one place but won't do much on the other two.
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Justin Jackson
Justin Jackson@mijustin
I appreciated this discussion between @CasJam & @JordanGal about "Discovery platforms vs Relationship platforms." (h/t @jayclouse)

"A podcast and email newsletter strengthens your relationship with the audience."

"Platforms like YouTube and X are where you grow your audience."
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Justin Jackson
Justin Jackson@mijustin
Epic night with @IronMaiden in Edmonton!

Went with my brother, my two youngest sons, and a bunch of friends!
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Justin Jackson
Justin Jackson@mijustin
Replying to @AlbanBrooke
@AlbanBrooke Yes!

I've described podcasts as "slow" media. It's a mindful medium.

And, because it's an open protocol, no centralized company can try to juice it to increase engagement.
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Justin Jackson
Justin Jackson@mijustin
There’s nothing better than going for a walk and seeing where you end up.

#vernonbc
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Justin Jackson
Justin Jackson@mijustin
Almost the end of the snowboard season. Great to be up at @SilverStarMR a few more times for spring skiing. 👍
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Justin Jackson
Justin Jackson@mijustin
A good question to ask yourself if you’re considering AI business ideas:

Does it make sense for an established product (with market share) to add this as a feature?

Because it’s likely that your “small AI startup idea” could become a feature in Adobe, Microsoft, Dropbox, etc.
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Justin Jackson
Justin Jackson@mijustin
Are you going to @MicroConf in Denver this year?

(April 16 - 18, 2022)
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Justin Jackson
Justin Jackson@mijustin
What are the benefits of doing an in-person retreat for your remote company?

The @TransistorFM team shared their highlights from our recent retreat in Montreal:

1) @CanadiensMTL hockey game
2) Walks/dinners together
3) Unstructured conversation
4) Building personal connection
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Justin Jackson
Justin Jackson@mijustin
Just got this book on @danshipper’s recommendation: “Metaphors We Live By”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So many SaaS companies are looking at MRR, churn, ARR, LTV...

All that stuff only matters if it creates a good quality of life for the team + a product that improves the lives of customers.
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Justin Jackson
Justin Jackson@mijustin
"Business strategy" without a commensurate amount of "business ethics" is bad strategy.

Our culture (especially the tech culture) is happy to cheer on companies that grow fast and dominate markets while ignoring the negative externalities that stack up.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For those curious, here's what the @TransistorFM homepage looked like in 2018.

That page got us our first 78 customers! (Before we'd even launched)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Naturally, this doesn't apply to folks who are in desperation mode.

(If you're in the desert, and you tip over your water bottle, that's more serious)

But many of us are operating on an old script about money that isn't serving us anymore.
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Justin Jackson
Justin Jackson@mijustin
Headed to @PodcastMovement today!

With any luck, I’ll arrive in Dallas at 1am. 😅 #pm22

(It’s a long travel day from Kelowna, BC 🇨🇦)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The meaningful insight for me is that financial wealth creates the space you need to build social, physical, mental, and time wealth. 💪

(ht @SahilBloom)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
While it felt like we were a long way off from our goal, we kept shipping new features, helping customers with their podcasts, and spreading the word.

These actions compounded, and 12 months after our launch we achieved our goal: $20,000 MRR!

(4 years faster than expected)
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Justin Jackson
Justin Jackson@mijustin
Replying to @yongfook
@yongfook It’s one of the major benefits of running a small, self-funded, SaaS.

When you’re not pushing unrealistic growth, your cash flow is much simpler.

We also don’t have inventory, or offer payment terms to customers, which is usually what makes managing cash flow more complicated.
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Justin Jackson
Justin Jackson@mijustin
How did three French Canadians go from $0 to $2 million in ARR?

I spoke with @plehoux (of @missiveapp) about their startup journey.

Really interesting how they used: their first business (@ConfBadge) to fund the development of their new SaaS.

🎧 Full episode on @buildyoursaas.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing a lot of people don't realize about @taylorotwell and the Laravel ecosystem is that he's created 5 products:

- Forge
- Vapor
- Envoyer
- Spark
- Nova (with @davidhemphill)

Each of these would be considered a successful indie business on its own!
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Justin Jackson
Justin Jackson@mijustin
I saw this post on Facebook:

"Running a business is really hard. It's a grind. It's long hours. It's lots of additional stress. It’s freaking exhausting."

I know this is the dominant narrative. And, from experience, I know it can be true.

But what if you flipped the script? 👉
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Another example:

Only a small % of @TransistorFM’s customers follow me on Twitter.

My personal Twitter is a useful channel, but it’s by no means the most important (SEO is far more valuable).

However it is true that “people like buying from people.”
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Justin Jackson
Justin Jackson@mijustin
Winter walk, winter sunset.
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Justin Jackson
Justin Jackson@mijustin
Wildfires in Colorado IN DECEMBER.

Winds 80-100 mph. 1600 acres. More than 30,000 people evacuated.

My ❤️ goes out to everyone affected.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So really, the only time Elon has to pay taxes is when he exercises his stock options.

Unlike you and I, he pays no income tax. Why? He takes no salary.

Instead, he uses his TSLA stock as collateral to get $548 million in (tax free) loans.
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Justin Jackson
Justin Jackson@mijustin
In my town, e-scooters have become incredibly popular: people have ridden 160,000kms so far, and 40% of all trips replaced a car trip.

But what motivates riders to use this green mode of transportation?

81% said “it’s more fun.”

(While only 53% cited the environment)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Your ability to “move fast” wisely is determined by preparation, practice, experience, knowledge, and properly understanding the situation.

Blindly “moving fast” because the world is “moving faster” won’t get you anywhere.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
On the other hand, it’s also true that running a profitable indie SaaS is incredible.

(And as far as creating wealth, optionality, and leverage, it’s pretty unparalleled)

But, in today’s job market, your best chance of *getting the life you want* is… a job.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Going from subscription → one-time payment for my community resulted in:

📈 More annual revenue
📰 Less need for content
😊 Happier members
👍 More engagement
🧘 More calm for me
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Justin Jackson
Justin Jackson@mijustin
So many things I wish I could Fleet right now
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In the last 4 months, Transistor has grown by 2X: we went from 2 full-time (Jon and me) to 4 full-time (@HelenRyles and @jsonperl)! 😄

It feels awesome to be able to tackle a bigger project like this. 💪
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Justin Jackson
Justin Jackson@mijustin
How come Gen Z loves Spotify so much?

(Is… Apple Music considered uncool?)
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