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Justin Jackson
Justin Jackson@mijustin
Replying to @sm
@sm The kids look like they’re having a great time! They’ll remember this forever. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @ideasasylum
@ideasasylum Iiiinteresting.

Yes, Maybe! (Although, podcast hosting on Transistor is WAY cheaper than a government printer 😁)
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Justin Jackson
Justin Jackson@mijustin
Replying to @adamwathan
@adamwathan @tylertringas @anupom @dhomann @feedbackpanda Yes. I agree with this.

But many folks use quantitative terms for niche:
“Very small group”
“1,000 true fans”
“Small target market”

I like the idea of “a specific definition” of who you’re targeting. (Although, the dictionary definition uses both “specialized” and “small”)
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Justin Jackson
Justin Jackson@mijustin
Replying to @wesbos
@wesbos Yeah but the government is turning all that CSS into nuclear fission
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Justin Jackson
Justin Jackson@mijustin
Replying to @tylertringas
@tylertringas @dhomann I'm advising that folks look for evidence that there are enough people, spending enough money, in a category before they start building their product.

Some markets are just better than others. And it's worth figuring out what those are.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dhomann
@dhomann @tylertringas I’ve given a few examples of companies and markets here.

I’m curious: can you give me a few examples of a bootstrapped software companies that fit your definition of "going after a niche market?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @dhomann
@dhomann @tylertringas Many successful bootstrappers targetted large product categories:

- Basecamp (PM software)
- ConvertKit (ESP)
- Mailchimp (ESP)
- Campaign Monitor (ESP)
- Wildbit (ESP, code hosting)
- Kayako (help desk)
- Braintree (payments)
- Craigslist (classifieds)
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Justin Jackson
Justin Jackson@mijustin
Replying to @dhomann
@dhomann @tylertringas I’m on the side of choosing a market with lots of customers (“a rushing river”) as opposed to trying to find a “small stream.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @jamesmills
@jamesmills But, SOMEBODY has to maintain it. 😜

(Also, it’s very likely you’ll continue to get support requests, DMs asking for help, etc…)
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Justin Jackson
Justin Jackson@mijustin
Replying to @jaethan
@jaethan Sometimes the wave you’re surfing doesn’t last forever.

That’s the challenge with markets: you never (really) know how long they’re going to last.

You give it your best guess, and pick the best wave you can.

(Also: I think GF is here to stay as a staple)
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl Yes. It feels like so much of life is living in the tension between opposing ideas. 😄
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Justin Jackson
Justin Jackson@mijustin
Replying to @mariepoulin
@mariepoulin What is it about this time of year?

I hardly ever eat chocolate (even at Halloween!) but when December rolls around I find myself buying (and eating!) chocolate bars all the time!
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Justin Jackson
Justin Jackson@mijustin
Replying to @jhooks
@jhooks I’ve had problems with audio lag when using the Camlink 4K
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Justin Jackson
Justin Jackson@mijustin
Replying to @davegorum
@davegorum !!! Transistor !!!

Thanks so much for signing up. Adding this to Overcast right now. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @nbashaw
@nbashaw I think JTBD is helpful in discovering what motivates customers to buy a product.

It doesn’t seem as good at quantifying the size of the opportunity.
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Justin Jackson
Justin Jackson@mijustin
Replying to @oprearocks
@oprearocks But that’s just it. It wasn’t a dream; it was just one of many ideas percolating.

For me, my best ideas have been percolating, evolving, for a long time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @TateHackert
@TateHackert @joshmuccio That’s kind of what I’m talking about.

I’ve been wanting to do something in radio since I was a kid.

I started creating little businesses in high school.

I’ve been thinking about the podcasting space since 2008.

The cumulation of all those years ended up being @TransistorFM.
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Justin Jackson
Justin Jackson@mijustin
@harrisont04 I wanted to fit it in the poll but twitter only gives 4 options! 😅
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Justin Jackson
Justin Jackson@mijustin
@StarrHorne @stympy was I the only @FounderQuest listener who went 😱 when you said:

"Josh is no longer with us."

Thought you were telling us that Josh had departed this world. 😅
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