Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @cgenco
@cgenco Apple Podcasts is the most important (almost all the other directories pull from there).
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @cgenco
@cgenco That's the part of onboarding we're still trying to figure out.

RSS is open and beautiful, but it means more work to submit it everywhere.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @BilalBudhani
@BilalBudhani Interviews are one way (asking your target customers what they're currently spending money on).

It can also be observational:

• "Wow, every real estate agent I know uses Docusign."
• "It seems like everyone on Twitter is talking about switching to ConvertKit."
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @volkandkaya
@volkandkaya Now we’re talking!

Almost every SaaS company spends money on a website design + hosting.

Initially it might be an “off-the-shelf” template.

Later on it might be something more bespoke.

For @TransistorFM we initially spent ~$1,500 to get our site up and running.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @zkahn
@zkahn I’ve never thought about this before.

WHAT IS THIS?
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @alphacolin
@alphacolin Drinking coffee! ☕️

My kids are past the “dripping maple syrup on their head” stage. 😜
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @morganandrewv
@morganandrewv The full Wikipedia definition points to the “profit maximizing” and “selling on emotion” nature of value-based pricing.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @LandonB32
@LandonB32 Yes! We recently decided to accept a few enterprise clients to see what the process was like.

😳 their procurement process was 🤯
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @axsuul
@axsuul Yes, a niche is helpful for gaining a foothold (especially when looking for good marketing channels).

The caveat is that (no matter which approach you take) you need to find a market with enough buyers.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @joshuaanderton
@joshuaanderton Yes!

The caveat is that targeting a subset isn’t enough on its own.

This is why I’m thinking it’s better to look for evidence of active commerce, rather than hunt for a niche.

(A niche can be a helpful foothold for marketing though.)
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @ow
@ow No ScreenFlow or Sketch on Windows (haven’t seen worthy replacements for those, especially ScreenFlow).

I use those every day.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @bryce
@bryce Their blog? Or the amount of press they get in the media?
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @petersuhm
@petersuhm Yeah, I don't really know either. I'm just trying to ask myself the hard questions.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There are more factors that influence a business than just inflation: the labor market, the cost of goods, the cost of energy, competition, the cost to acquire a customer.

If any of those costs go up, you'll need to bring in more revenue, and likely increase your consumption.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @AndrewAskins
@AndrewAskins Yup. Exactly.

Foundationally, inflation itself requires companies to increase revenue every year.

Theoretically, growth could be slowed, but not eliminated.

#2864a996397e" rel="noopener noreferrer">https://www.forbes.com/sites/joshbersin/2018/10/31/why-arent-wages-keeping-up-its-not-the-economy-its-management/#2864a996397e
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl Yes, a pre-existing behavior seems to be what we’re looking for.

If we’ve already “hired” something else to do the same job in the past, and we’re not satisfied with it, we’re more likely to hire something else in the future.
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl I’m curious about this.

There was clearly momentum in that market (an increasing number of teachers earning a living teaching English).

We’ve seen a similar pattern of “paying for things that make you better in your career” in the dev market.

Do you think it’s the same here?
⟳ 0 ♡ 1
Justin Jackson
Justin Jackson@mijustin
Replying to @apnerve
@apnerve Apple’s always followed this. They didn’t make the first:

- PC
- Laptop
- MP3 player
- Smart phone

They saw the existing demand, and capitalized on it.
⟳ 0 ♡ 1