Tweets

Justin Jackson
Justin Jackson@mijustin
@seanwes It was always hard for me to figure out which consulting services to sell.

How do you figure out what to pitch to folks? How did you find the people to pitch?
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Justin Jackson
Justin Jackson@mijustin
Replying to @jmckinven
@jmckinven @TransistorFM Lately, it's been wildly unpredictable.

In the old days, Apple's manual review process would struggle during "peak times" and take longer than 5 days.

But now, that seems to be the default. (Officially, they say 5-8 days)
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick It’s true. I think if you don’t have a good sense of some good opportunities right away though... you should find a partner who does.

Otherwise, how will you compete?
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Justin Jackson
Justin Jackson@mijustin
Replying to @alexandersix_
@alexandersix_ Loved this post. 👍

Refreshing to hear from someone who got into tech later (and wasn’t super into computers from age 5 on).
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Justin Jackson
Justin Jackson@mijustin
Replying to @johnmurch
@johnmurch @ianlandsman Yup. I’ve checked all those services out.

Personally, I feel like 3rd party services that do tax compliance are just a bandaid.

Plus: why should small businesses have to pay for services so governments can collect money?

This could all be painless if it was centralized.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If I was the EU, I would mandate that @stripe collect and remit VAT immediately.

My guess is 80% of Stripe’s USA customers aren’t collecting and remitting VAT.

It will be a huge burden lifted off the shoulders of small businesses.
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Justin Jackson
Justin Jackson@mijustin
Replying to @saronyitbarek
@saronyitbarek I think the biggest realization I had re-reading that post was just how stressful that stage was!

In that moment, I felt stretched incredibly thin.
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Justin Jackson
Justin Jackson@mijustin
Replying to @MarkJHenderson
@MarkJHenderson I've always used these numbers as a general benchmark (pulled over the years from @robwalling and @patio11).

(I've worked for three SaaS companies, and now co-own Transistor. These numbers match up with my experience)
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Justin Jackson
Justin Jackson@mijustin
Replying to @sambgrover
@sambgrover Initially thought this meant “$700/month” (which would be insanely cheap in 🇨🇦), but I think your number is $700/week? ($2,800/month)
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Justin Jackson
Justin Jackson@mijustin
Replying to @manuel_frigerio
@manuel_frigerio @louisnicholls_ I didn’t say you shouldn’t talk about benefits!

What I’m railing against is the idea of writing long, benefit-driven copy, as opposed to specifically telling me what your app does.
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Justin Jackson
Justin Jackson@mijustin
Replying to @louisnicholls_
@louisnicholls_ @manuel_frigerio I’ve answered thousands of support tickets, chats, calls from potential customers across 3 different SaaS products.

90% of what people want clarity on is:
- what features we have
- how our features work

Most visitors don’t need to be convinced they need (product category).
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Justin Jackson
Justin Jackson@mijustin
Replying to @kallemoen
@kallemoen Exactly. That’s part of my point.

Awareness is built in community, conversations, ads, blog posts, press, PR, tutorials, etc.

I don’t think it happens on a homepage that often.
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Justin Jackson
Justin Jackson@mijustin
Replying to @manuel_frigerio
@manuel_frigerio Yes, but you’ve just revealed how awareness is truly built: in community, conversations, blog posts, tutorials, ads, etc.

I don’t think it happens on a homepage that often.

My whole thread is about the marketing site, and specifically, the homepage.
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Justin Jackson
Justin Jackson@mijustin
Replying to @theideasofchris
@theideasofchris @VCFryer @hnshah I’m railing against the idea of writing long, benefit-driven copy, as opposed to telling me what an app does.

If you’re a CRM tell me you’re a CRM. Then tell me how your product works, and what makes it different.

Also, I think mentioning benefits (alongside features) is fine.
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Justin Jackson
Justin Jackson@mijustin
Replying to @nathanclark_
@nthnclrk @louisnicholls_ What I’m railing against is this idea of writing abstract benefit-driven copy, as opposed to specifically telling me what your app does.

This “so what?” methodology is a good example. To me, it leads to fluffy, abstract copy.

It’s enough to tell me “the oven preheats quickly.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @aprildunford
@aprildunford @AdityaKothadiya I just don’t think your only option (when entering an existing, mature category) is to niche down (ie. CRM for lawyers, CRM for banks or CRM for subscription businesses.)

It can’t be that binary.

(And with @TransistorFM, niching hasn’t been a big driver of growth)
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