Tweets

@louisnicholls_ I never said you shouldn't talk about benefits.

I said the advice of "focus on benefits over features" is misguided.

(Also: most benefit-driven copy is way too verbose)

Features & benefits go hand-in-hand.

What is it? Email.
Why's it better? Features & benefits.

@JamesCridland Yes, but what brought you there in the first place?

@boaticus @jitbit Yes, but you’ve just revealed how awareness is truly built: in community, conversations, tutorials, etc.

I don’t think it happens on a marketing page that often.

@aprildunford @AdityaKothadiya I agree with April, and I’ll add a few more ways you can compete:

- Brand: Apple was in the “PC” market, but developed a devout group of followers. (Basecamp & Tesla are similar).
- POV in your product: Apple, Basecamp, and Tesla build & package their products uniquely.

@DAKCAR Yes, exactly.

How much do we really understand about the customer journey?

https://justinjackson.ca/software-saas-product-marketing

@j_kettmann @misterparker @simonsinek But practically, are there really that many products that fit into that paradigm?

I bought Kayako because I needed “live chat software.”

When I visit Kayako’s website, I don’t really need them to remind me that I have a problem (or guess what my problems are).

@kunaljasty Exactly.

There are other ways to communicate value (branding, screenshots, testimonial).

But ultimately, customers won’t experience the value portion until they use the product.

@louisnicholls_ You’re missing all my other experience doing product and marketing for SaaS companies since 2008. 😉

Before that, I was in the snowboard industry (starting in 2001).

In most cases, purchasing behavior is driven by desire for the product category (“email newsletter”) or brand.

@ScottPinkert @jonbuda We didn’t! Sorry. Personal stuff came up for me. We’re hoping to record on Monday.

@mattsayward CC @cgenco: you should build this!

@nikkilr88 Looks good! 🙌

@digitaltrouble Nice!

@digitaltrouble That’s a right of passage!

@McGregor_Jamie Yes!!

@fffabs I’m a huge fan of @statamic ❤️

@glenmccallumcan 😮😮😮

@MrGrillet Amazon has a special deal.

@ianlandsman @dabernathy89 @wilburpowery @joecampo @tillkruss The last time I guessed (in 2016) I estimated $39 million per year.

(I could be way off)

My sources are included here:
https://docs.google.com/spreadsheets/d/1RwrDxt1KwAB_MSoHN79adVhVXanHeMXZ2UvWIos_-oM/edit?usp=sharing

@ianlandsman @MayorOfHotdog @wilburpowery @joecampo @tillkruss Guess it depends on how you're reading your anecdotes. 😉

https://twitter.com/marcoarment/status/1273989686445424640

@adambader @dvassallo Yup. I'm for them too!

https://twitter.com/mijustin/status/1274130318237134848

@louisnicholls_ Sorry, you don't believe that when monopolies control distribution it harms small businesses?

@engers “IAP receipt scraper” sounds brutal.

@BLeonavicius @arvidkahl @TransistorFM 👍

@wilburpowery @ianlandsman If the issue is adding IMAP/POP support for additional services (the way Gmail does) that would be one way forward for Hey.

(Gmail iOS app doesn’t allow you to specific the protocol for your gmail address, it just auths)

@takeitev We test drove the 2019 Bolt, the 2020 Leaf, and the Model 3.

We settled on the Model 3. 👍

@enigmaticsoulrg Thanks! @lorindaapps made it for me.

@matteing Thanks!

@noahwbragg Yup! Thanks.

@einarvollset @ianlandsman Except that using this approach seems to be common, and some folks make it in (Slack) and others do not:

https://twitter.com/mauerbac/status/1216871084567474176?s=21 https://twitter.com/mauerbac/status/1216871084567474176

@ianlandsman All I can say is: I’ve been using Hey for the past few months, and I really like it. 😜

@GSto I’ll check!

@atalduwaisan @jonbuda Yup!

@CasJam @ianlandsman I love being able to say: “I never want to get email from this person.”

No hunting for an unsubscribe, no marking it as spam.

@brent_bellamy Love this!

@mscbeautiful @JayYoms @TransistorFM @striqo Happy to help you get started with @TransistorFM if you have questions. 👋

@lachlanjc ❤️

@CindyPtn @tylertringas @csallen Point taken. 😉

@alwaystheself Congrats! 🍾

@jlinowski Not sure what you mean. There are productized services like https://audienceops.com/

@jspector Yes!

https://justinjackson.ca/moving-on

@CatchKristen Happy birthday! 🎉

@noahwbragg It's a big part of it, but not the only dynamic.

But the best markets have a healthy amount of word-of-mouth. People sharing your product/service because there's lots of demand inherent in the market itself and people like the way *you* do it.

@zuzana_kunckova @frontendben @SyntaxSeed @erikaheidi @stauffermatt @PairWithTuple @adamwathan I have most of mine here: http://youtube.com/justinjackson

@saronyitbarek Incredible! 🙌

That’s like 1/5 of Canada’s population. 🤯

@leogdion @TransistorFM About 90% of our users still require WYSIWYG.

Also, can't allow all HTML, because:
a) folks don't realize the HTML limitations of show notes
b) we don't want folks injecting scripts

@arvidkahl So good. 👍

@chadkoh Wow.

@dbchhbr @DematteoDuke @SamHarrisOrg Defunding the police is a spectrum.

Some folks want it defunded completely (a perspective we should consider). Others are calling for gradually reducing police budgets and investing in other forms of social work.

https://twitter.com/Carnage4Life/status/1268527517213749248

@jonbuda Happy birthday Jon! ❤️ you.

Here’s the original tweet:

https://twitter.com/housegop/status/1268603674822979585?s=21 https://twitter.com/HouseGOP/status/1268603674822979585

@femkesvs Hadn't heard of @blackhealthcan. Just donated!

@Stabadie I have! This just seemed to blatant: to arrest a reporter like this.

The violence is reprehensible. But silencing the press like this really shook me too.

@smithtimmytim I hadn’t heard this show before! Thanks for sharing it.

@kwuchu 🤬

@kwuchu Shit!

Sending you lots of ❤️ tonight.

@chermusings A great cause. Donated. ❤️

@joshpitzalis @ajlkn Yup!

@nbashaw @kaz Do we have any numbers for Medium?

I thought they were still burning cash.

@aidannandrews @TessaViolet Nice! 🙌

@ianlandsman @honeybadgerapp https://twitter.com/heyjoshwood/status/1266201969816788992?s=21 https://twitter.com/heyjoshwood_/status/1266201969816788992

@jeff_archibald What a beauty!!!

@VicVijayakumar 🙌

@TheGabeHorvat @nbashaw 🥰 thanks

@alphacolin u look great 👍

@TheGabeHorvat @nbashaw Nice! 🙌

@lachlanjc Happy birthday!

@_rchase_ Love it. 👍

@LaceyKesler @TransistorFM @visualdevfm @rileyrichter @mattvaru Sorry, just getting to my twitter messages now.

We had some downtime today (we’re still investigating the cause).

It won’t affect your subscribers (their podcast apps will have downloaded the audio once we were back up).

@danialranjha I think so, but there are characteristics of the evangelical culture that made it particularly potent for producing kids that ended up doing well in the entertainment and technology sectors.

(And I say that as an atheist now)

@ianlandsman @atpfm Got it. So that’s not for a single spot (that’s a ~$73 CPM).

It’s doubtful Rogan was getting CPMs that high (or he would be making $13,932,700 per episode).

(Again, maybe my math is wrong. Also possible: each episode of Rogan doesn’t really get 190,000,000 downloads)

@szymonkopec Ooh. I dig that. 👍

@tillkruss @arvidkahl No dividends yet.

@KG7ftw Transistor is a C-Corp. We haven’t paid dividends yet.

We’re both paid as full-time workers.

@kelake Sweet! What’s your podcast?

@tautau_co Nice! How’d it go?

@MBAkinlabi Nice.

@nadershamma I’ve been looking at cabins too! 😜

@koomai I slept in today too. 🤙

@GreggJaskiewicz @Audioguyjacob Ended up getting coffee, going for a walk, and calling my sister.

@DCoulbourne Don’t forget to get bananas.

@MichelleAPriest I love the idea of more wall art!

@CreativeConflab Love seeing all the blooms.

@KingDogDad @StaceyBoehns @treehouse 👍

@bgardner @WiseArts Love it.

@jonnyburch My articles are generally pretty short; I stop when folks who read the drafts tell me they’re too long. 😄

@AndrewAskins Sweet. That’s good for you, and the dog! 😉

@tiggreen Whoa. I just eat cereal and drink coffee.

@jbrooksuk Nice. I love Sunday walks.

@jackmcdade Nice!

@fredrivett @yahaHQ Nice. Ended up getting a coffee and going for a walk. 👍

@tillkruss You didn’t stop by to say hi? 😉

@theSamParr @zenfounder Digging it! 👍

I feel like I’m getting to know you way better. Love hearing people’s stories.

@michaeldyrynda Nope

@ByAnyOtherName_ Hey! 👋

@jeffSARRIS @bgardner Yeah! I’m down. 👍

@KyleTibbitts @tcampbelltweets I’m not so sure about that.

Again, humans have an incredible ability to adapt.

Old paradigms need to shift and make space for a different way of working.

My co-founder and I built our company completely remotely, and collaborate a lot. 😉

@mrbrettkelly luv u 😘

@frontendben Haha haha. So much conspiracy on Periscope!

@websmyth @damcclean @statamic Nice! I like it.

@ianlandsman Joe Nobody won’t get listens, no matter what platform he’s on.

Anchor (now owned by Spotify) already democratized the creation + distribution + ads part.

93% of those podcasts “podfade.”

And Anchor’s automatic ads platform has been a failure; the majority of folks see no rev.