Tweets

Justin Jackson
Justin Jackson@mijustin
Fellow founders:

What are you doing for sales tax registration, calculation, collection, and remittance globally?

(No pitches please, I just want to hear from other SaaS founders)
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Somehow I just recorded an entire @TransistorFM product update video in a chipmunk voice. 😩
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
There's a huge opportunity for "interior designers who build awesome workstations."

Desk, lighting, video, accessories. 🖥️🪑🛋📷🪴

"Help me make my desk look amazing so that I can feel good about my workstation, post photos of it online, and look good on video." https://twitter.com/r00k/status/1507063568155488261
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
I took @sherrywalling’s advice for entrepreneurs and got far away from my computer today. 🤩
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Okanagan Lake at dusk
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
SEO folks: any idea how/why some brands are being featured in these sections?
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Don’t trust outsiders”, “don’t listen to scientists”, and “don’t trust other institutions” is the same rhetoric that cult leaders use.

If the vision of crypto is as compelling as you say, let’s see some legitimate references/sources/research that backs that up.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Hotel waterslides are the Wild West of waterslides.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @dvassallo
@dvassallo When a main tenet of your business philosophy is to “hire slowly and stay small,” you’re relying on a small group of talented people to do the work of a much larger team.

They lost ~20 linchpins today; people it took them decades to find, whom they hired carefully.
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
It's wild to think how millions of events have all culminated in this exact moment.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Discoverability is already working: slow & steady, more and more people are discovering podcasts.

The VCs who want to “fix discoverability” in podcasting don’t give a shit about more people discovering *your* show.

They want to juice the numbers so they get their 100x returns.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
SEO friends: what happened to @TransistorFM's impressions and clicks Dec 1st? 😱
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
The best way to have more time is to leave more space on your calendar.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Seeds almost always sprout where you've been preparing the soil. 🌱

Likewise, good ideas almost always reveal themselves in places where you've put in the groundwork.

First, find fertile ground: industries, sectors, technologies, groups, trends that are showing potential.
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Today I voted for @KeliWestgate and the @BCGreens in #vernonbc.

They’ve presented the most compelling vision for the future of BC.

Also: it’s clear (by their actions) that they’re willing to put in the work to achieve that vision.
⟳ 11 ♡ 29
Justin Jackson
Justin Jackson@mijustin
"Software is all about volume." – @ianlandsman

☝️ this is everything.

In software, it can't take too much time, money, or energy to acquire, onboard, or maintain customers.

Even indie software companies need hundreds of people signing up every month (to stay ahead of churn).
⟳ 4 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you show up at the basketball court, and LeBron is standing there, that’s probably not a good matchup.

But, if you show up at the court and there are no competitors... you can’t play.

You’re looking for:

a) the chance to play the game
b) a matchup where you can compete
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
My kids convinced me to play Monopoly.

Pray for me.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Stealing this:

1. Podcasting is built on an open web platform: RSS.
2. The platform is better open (than closed).
2. No one company should have an oversized influence over its future.
4. It's better for podcasting if we improve the existing RSS spec.

https://twitter.com/dylanatsmith/status/1233404153923280899
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Thank god AOL wasn’t able to “lock down” the web, back when they controlled the primary portal.

I’m sure they (and their shareholders) would have moved it though!

Some things shouldn’t be owned or controlled by a single party.
⟳ 5 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Remember when we all used to hang out?
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If I'm going to keep doing these, I'm going to need to start doing cocaine.

(Is that a business expense?)
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
"When the dust settles, we need to stop tilting the playing field against local businesses and start tearing down the barriers between them and success." – @StrongTowns

🎯
⟳ 3 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Every kid who grew up in the 80s had an uncle that looked like the guy on the left.
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Three factors to consider:

1. Current market value =
number of potential customers
x
how much they spend
x
the frequency at which they buy

2. Growth rate =
current market value
x
growth rate (increase in # of customers, spending, frequency)

3. What % of market can you reach?
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Caught some good snow waves today.👌
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Omg. Automatic podcast transcription and search?
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @shl
@shl Cement is pretty important
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Currently, we're using the Trix editor for Transistor.

But, we might switch it up.

I've used Redactor in the past.

What's your current fave WYSIWYG editor?
⟳ 3 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Interesting POV in @pjrvs' Company of One book:

"According to @carter_phipps, generalists will continue to thrive in business as it becomes increasingly valuable to know "a little bit about a lot.'"

"@mansharamani said that acknowledging specific expertise is overvalued."
⟳ 8 ♡ 29
Justin Jackson
Justin Jackson@mijustin
I could easily do a 10 episode podcast series on the movie Hackers.
⟳ 0 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Having a defined place to do your work is invaluable.

I used to go to coffee shops, or the library, to work on my side-projects.

Contextual zones are helpful mindhacks:

Library = get shit done.
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Prediction: transaction email providers' revenue soars as EVERY SERVICE ON THE WEB sends out GDPR privacy updates.
⟳ 3 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One way to test your motivation:

“Would I be doing this if there wasn’t $$ involved?”

- “Would I be excited about Bitcoin if it had no value?”
- “Would I ❤️ building this funnel if I wasn’t getting paid?”
- “Would I build this app if there wasn’t a chance it’d make me rich?”
⟳ 6 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Business owners: when is the last time you spent over $1,000?

What was the product / service you purchased?
⟳ 1 ♡ 29
Justin Jackson
Justin Jackson@mijustin
To get landing page traffic, you’ll need these 3 ingredients:

1. An audience worth pursuing
2. Something they want
3. Channels that work
⟳ 4 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Case studies are the best way to sell anything. Ingredients:

- a client's story
- how you helped them overcome their obstacle
- the results
⟳ 5 ♡ 29
Justin Jackson
Justin Jackson@mijustin
How do you describe your product's value?

Prescriptive:
"Use my app; it's better."

Descriptive:
"My app makes users more awesome at X."
⟳ 12 ♡ 29
Justin Jackson
Justin Jackson@mijustin
"If your product is remarkable, getting noticed is a lot easier." – @peldi

(still the best marketing advice ever)
⟳ 6 ♡ 29
Justin Jackson
Justin Jackson@mijustin
90% of the time you should be sending emails that make the *recipient* more awesome.

(Not asking for favors)
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Observation: YouTube has dramatically reduced the number of times my family calls a plumber.
⟳ 5 ♡ 29
Justin Jackson
Justin Jackson@mijustin
"Here's why marketing matters: how many times has someone had the better product and lost? It's happened a million times!" – @garyvee
⟳ 10 ♡ 29
Justin Jackson
Justin Jackson@mijustin
The most important question your website needs to answer:

"How will my life be better if I use your product?"
⟳ 10 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Success doesn't come from "doing good work."

Your (good) work is nothing without an audience.

Success comes from amplifying good work.
⟳ 8 ♡ 29
Justin Jackson
Justin Jackson@mijustin
The key to attracting new customers is to paint a picture of how the user's life will be better with your product. 🎨
⟳ 3 ♡ 29
Justin Jackson
Justin Jackson@mijustin
No. No. No.

Please don't do this.
⟳ 8 ♡ 29
Justin Jackson
Justin Jackson@mijustin
My 6-year-old just wrote his first headline.
⟳ 2 ♡ 29
Justin Jackson
Justin Jackson@mijustin
The best recommendations will always come from friends.

Yes, there's a place for review sites, bots, etc...

But word of mouth always wins.
⟳ 9 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Apps send bad, generic emails. I want:

Stripe: "Did you know your best customer is_?"
Twitter: "Your follower account increases when you.."
⟳ 9 ♡ 29
Justin Jackson
Justin Jackson@mijustin
What do we mean when we say a product has to provide "value?"

It needs to:

- take away a LOT of pain

or

- provide a LOT of enjoyment
⟳ 11 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Or put another way:

While there’s lots of innovation in technology, there’s not much innovation in business models.
⟳ 5 ♡ 29
Justin Jackson
Justin Jackson@mijustin
Silicon Valley has thousands of new ideas every year.

But there's only 2 ways to earn $$$:

1. Charge users directly
2. Charge advertisters
⟳ 7 ♡ 29
Justin Jackson
Justin Jackson@mijustin
You can't procrastinate your way to success.
⟳ 32 ♡ 29
Justin Jackson
Justin Jackson@mijustin
For people who don’t like the word “monetize:”

Incometize
Revenueitize
Make-it-rainatize

You’re welcome.
⟳ 9 ♡ 29
Justin Jackson
Justin Jackson@mijustin
It’s better to start now, and start small, than not start at all.
⟳ 35 ♡ 29
Justin Jackson
Justin Jackson@mijustin
The key to success is to focus on the needs of others.
⟳ 25 ♡ 29
Justin Jackson
Justin Jackson@mijustin
"Superhuman mode" is seductive for entrepreneurs.

The idea you can "will" anything into existence through sheer effort is intoxicating.

It's crucial at the start, but unsustainable long-term.
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Today is @joshuaanderton's ONE-YEAR work anniversary at @TransistorFM! 🎉

Happy one-year, Josh! It's been so fun to work alongside you and get all this amazing stuff shipped on the marketing site. 🥳
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This is why I'm skeptical about the "pay-once, self-hosted" sales model for indie hackers.

It doesn't matter how many sales you made last month; this month, you're starting at zero and have to find a whole new set of customers.
⟳ 0 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Amazing chat with @djrosent about how he and @gilbert started the @AcquiredFM podcast.

Key takeaway: "Our goal wasn't to get sponsors, make money, or get to a certain number of downloads. Our #1 goal was to learn."

Full story will be published soon on the @transistorfm feed.
⟳ 2 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Walking home from the office.
⟳ 0 ♡ 28
Justin Jackson
Justin Jackson@mijustin
I got to go this magical backyard concert last night. Love the feel of summer. 🌄
⟳ 0 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Replying to @waitbutwhy
@waitbutwhy Please do a printed version of the book!

I’d like to send it to family and friends (some of whom only read physical books)
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
This is the best time to listen to @leenyburger and @aarondfrancis’ podcast: they’re right at the most compelling part of their bootstrapped journey.

(And they have a great interpersonal dynamic)

You’ll get tons of energy just listening to this episode:

https://overcast.fm/+pTBwPpXjs
⟳ 3 ♡ 28
Justin Jackson
Justin Jackson@mijustin
More often than not, when you see someone succeeding with a "big bet," it's because they've laid a strong foundation with hundreds of smaller bets.

The big success is a culmination of everything they've tried before.
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
What's a decently priced, high-quality external monitor for a Macbook these days? 💻🖥️
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Launching a new side-project soon, and I love how @usefathom automatically detected the site as soon as I embedded their script.

Felt like magic!
⟳ 0 ♡ 28
Justin Jackson
Justin Jackson@mijustin
As podcasters, we need to remember:

Just because we put in the work to plan, record, edit, and publish an episode doesn't mean we're "owed" listeners & downloads.

Your podcast has to be compelling enough that people listen, like it, and recommend it to others.
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Most purchases start with a search:

"gift ideas for my wife"
"best podcast hosting"
"top indie games for teens"

So the key is to build products that people are already searching for.
⟳ 1 ♡ 28
Justin Jackson
Justin Jackson@mijustin
Nothing beats the peace and quiet of surfing in the mountains
⟳ 0 ♡ 28