Tweets

Justin Jackson
Justin Jackson@mijustin
To get expertise you need to have experience.

To get experience:
1. Try things on your own
2. Partner with others
3. Work for others
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Justin Jackson
Justin Jackson@mijustin
After 8 years hanging out here, it's fun to have the blue check mark. 👌
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Justin Jackson
Justin Jackson@mijustin
Request: somebody build a Chrome extension to block these "ShareThis" widgets.
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Justin Jackson
Justin Jackson@mijustin
How a SaaS succeeds:

1. People really really really want it.
2. Easy to get their credit card.
3. The software delivers ongoing value.
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Justin Jackson
Justin Jackson@mijustin
Increasingly I'm convinced that we should be teaching people *how to think* as opposed to *what to do.*
⟳ 9 ♡ 31
Justin Jackson
Justin Jackson@mijustin
Viral launches like 🍑, Beme, and Ello are driven primarily by FOMO.

The challenge is to turn that drive into long term usage. Very hard.
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Justin Jackson
Justin Jackson@mijustin
We’re #3 on @ProductHunt right now!

Thanks to everyone who has upvoted and commented. 👏

Let’s keep it going!
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Justin Jackson
Justin Jackson@mijustin
Cruisin’
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Justin Jackson
Justin Jackson@mijustin
Lauryn Hill on the turntable.

This album is perfection.
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Justin Jackson
Justin Jackson@mijustin
Meanwhile, back in West Kelowna, this is how fast that fire consumed the region.

Devastating for so many. Lots of homes lost. 💔
⟳ 9 ♡ 30
Justin Jackson
Justin Jackson@mijustin
😳 Yikes. This Silicon Valley Bank scare will definitely be stressful for startups & indie makers:

SVB used to be the default bank for all Stripe Atlas-incorporated companies. 😰

(And is still an option listed on Stripe Atlas
https://stripe.com/docs/atlas/payments-business-bank)
⟳ 4 ♡ 30
Justin Jackson
Justin Jackson@mijustin
In business, you want people who are searching for a particular product/service/solution to find you.

But what people are really seeking is the best version of that thing.

If there's another business down the street that's better than yours, people will pick the better option.
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Justin Jackson
Justin Jackson@mijustin
On Mastodon:

📝 you can edit posts
🗒️ posts can be 500 characters long
#️⃣ hashtags are pretty important for discovery
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
These “features” are desperate money making ideas from a desperate billionaire who overpaid for a social network that’s been losing money for years.
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Justin Jackson
Justin Jackson@mijustin
🤔 What are the implications of AI-writing tools recommending specific products and brands?

Using Lex (GPT-3 writing assistant) I entered the title: "Best audio interface for Shure SM7B"

The AI generated text that specifically recommends the "Universal Audio Apollo Twin X Duo"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Giving people a never-ending stream of content designed to keep them on a centralized platform longer where the algorithm is controlled by some megacorp (and its shareholders) isn’t my idea of a great future.

It’s fucking dystopian.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Remember the open internet?

<sigh>

Those were better times.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Most success in business is the culmination of many small actions, over time.

Don’t invest everything in one big action (“a big launch,” “a major sales deal”).

Just wake up and try to make incremental progress every day.
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Justin Jackson
Justin Jackson@mijustin
A variation on @JamesClear’s quote, but for founders:

“The small actions you take every day in your business will dictate the big milestones you’ll cross in the future.”
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Justin Jackson
Justin Jackson@mijustin
it's just weird that we're a bunch of static smiling avatars typing stuff in boxes to each other.
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Justin Jackson
Justin Jackson@mijustin
How is the NFT community thinking about the *distribution* problem?

I'm a big proponent of decentralized systems (RSS, email, websites), but we've always had to rely on centralized sites for distribution (Yahoo, Google, Twitter, etc).

NFTs have the same challenge?
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Justin Jackson
Justin Jackson@mijustin
Marketing is hard because there are multiple variables:

• The category of product you’re building
• The market of people who might want it
• The underlying motivation that’s causing people to search for a product like yours
• What people end up searching for in google
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
JTBD describes a customer’s motivation, but your H1 should describe what they search.

JTBD 👉 “I want to start a podcast because I think it will get more more respect in my industry.”

Google search 👉 “How do I start a podcast?”

Headline 👉 “Start your podcast on Transistor”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There are apps for iPhone (like Camo from Reincubate) that do this; but I don't want to have to plug my iPhone into my computer, and set it up on a tripod, each time.

I like a camera that's permanently set up. I just click "on" and I'm on.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
People keep talking about podcasting's "discovery problem;" but the people I know, who listen to podcasts regularly, seem to have no problems in finding new shows to listen to. 🤔

If anything, they have the opposite problem: too many good shows to listen to!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For transparency: my company, @TransistorFM, is a small, bootstrapped 3-person company.

Last year we gave $10k to @RainforestUS.

This year, we've contributed nearly $10k to @stripe's carbon removal program (kudos to @patrickc for setting this up!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I honestly feel like entrepreneurial employees are worth 5x a regular employee. They're worth pursuing.

(In my career, I've hired a handful, and they've all been incredible)

Even if they don't stay forever, many will stay 5+ years and contribute at a high level.
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Justin Jackson
Justin Jackson@mijustin
Sometimes, getting expansion revenue is as simple as making it easy to invite team members to your billing plan. 🎯

Kudos, @derrickreimer; this "invite link" flow is perfect. 👍
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Justin Jackson
Justin Jackson@mijustin
I've been asking for a "premium version of Twitter" for a long time, so I signed up for @TwitterBlue.

I *really* wanted to like it, but...

I'm going to cancel. Currently, it misses the mark for avid Twitter users.

Review here:
#comment-1380245" rel="noopener noreferrer">https://www.producthunt.com/posts/twitter-blue#comment-1380245
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Justin Jackson
Justin Jackson@mijustin
Curious about Apple's new Podcasts Connect?

I just got access and tried to submit a new podcast RSS feed.

Here's how it went...
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Entrepreneurship is a huge risk (financially).

You're giving up some of the best years of your career to focus on a bet that might not work out.

The potential financial rewards should account for the risks you're taking.

Don't invest 5x for a 1x financial return.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Build an audience first" isn't necessarily a bad idea. In fact, it works great for selling online courses, books, etc.

But for SaaS, having an audience isn't enough.

An audience is helpful but isn't a replacement for overall customer demand in a category.
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Justin Jackson
Justin Jackson@mijustin
It's been a while since I've asked about WYSIWYG editors... 😜

Currently, we're using Trix at @TransistorFM, but we'd love to be able to support markdown.

What we *don't* want is a really big bloated editor.

Podcast show notes are super simple: <p><strong><em><a>

Ideas?
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Justin Jackson
Justin Jackson@mijustin
Hey everybody.

What’s your plan for today?
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Justin Jackson
Justin Jackson@mijustin
Question: what tangible benefit do startup incubators/accelerators provide?

Have any of my followers really benefitted from one? In what ways?
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Justin Jackson
Justin Jackson@mijustin
My kids loved this one.
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Justin Jackson
Justin Jackson@mijustin
I should mention that two days ago I had to touch a debit machine at Safeway and I’m still very anxious about it.
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Justin Jackson
Justin Jackson@mijustin
Me: "How big was the demand for @memberspace?"

@wardsandler: "All I knew was that 100,000 people were interested in a membership solution for Squarespace."

Me: "Whoa. That's a big wave." 🌊
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Justin Jackson
Justin Jackson@mijustin
Have you ever wanted to start a podcast?

Right now @TransistorFM is running a contest where you could win:

🎤 A great microphone from Samson
💻 A year of podcast hosting + analytics

Only a few days left!

https://transistor.fm/contest
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Justin Jackson
Justin Jackson@mijustin
It's Saturday morning.

@jonbuda and I are fighting...

(over who gets to answer support tickets)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We get a "good idea for a product" in a fit of inspiration. (For me, it often happens at night)

The problem is (most of the time) these ideas are disconnected from any sort of market demand.

It's just something you made up.
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Justin Jackson
Justin Jackson@mijustin
Hi folks! I'm recording a Q&A episode of @buildyoursaas today.

Have questions about bootstrapping, starting a software company, getting traction, finding cofounders?

AMA! (reply in thread or DM me)
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Justin Jackson
Justin Jackson@mijustin
Still my favorite About page of all time:

"When I was in 6th Grade I fought Cesar Gaona and lost badly. I knew I’d lose, he knew I’d lose, the whole school knew I’d lose, but I fought that motherfucker anyway.

That’s about all you really need to know about me." – @MikeVallely
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Computer work requires 100% of my attention.

At home, my family needs me to be 100% present.

I can’t do both at the same time.
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Justin Jackson
Justin Jackson@mijustin
The only notification I have turned on these days is @CashNotify.

So fun getting these throughout your day (especially during a launch, when it's ringing constantly!).
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Justin Jackson
Justin Jackson@mijustin
The difficult thing about writing,
is discerning which words were meant for the world,
and which words were meant only for you.
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Justin Jackson
Justin Jackson@mijustin
Still reading this post by @freakboy3742.

SO MANY GEMS:

"You haven't really made a sale until the user gets value from the product."
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Justin Jackson
Justin Jackson@mijustin
Marketing tactic that doesn't get talked about enough:

Build something people can't live without.
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Justin Jackson
Justin Jackson@mijustin
Truth is, there are TONS of businesses that would happily pay you $$$ RIGHT NOW.

But you have to pitch a solution that solves THEIR pain.
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Justin Jackson
Justin Jackson@mijustin
The relationships you form now are the foundation for your future success.
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Justin Jackson
Justin Jackson@mijustin
To the point! 😂
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Justin Jackson
Justin Jackson@mijustin
If you’re in a creative rut, the quickest way to get out is to:

- put yourself in new situations
- meet new people
- try new things
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Justin Jackson
Justin Jackson@mijustin
The hardest part about making stuff: YOU EVENTUALLY HAVE TO SHOW IT TO REAL PEOPLE.
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Justin Jackson
Justin Jackson@mijustin
I have a theory: people make their purchasing decisions emotionally, and then try to justify them rationally.
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Justin Jackson
Justin Jackson@mijustin
"I think creating something will cure almost anything. It always makes me feel better" - @CaseyNeistat
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Justin Jackson
Justin Jackson@mijustin
An encouraging word is like oxygen for creative people.
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Justin Jackson
Justin Jackson@mijustin
When you have kids, getting to drink your coffee warm is a victory.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Marketing shouldn't be about "you," "your app" or "your features."

It's about "them," "their needs" and "what they want."
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Justin Jackson
Justin Jackson@mijustin
Event organizers! Ask attendees before they arrive:

“Why are you coming?”

Use their answers to form your agenda.
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Justin Jackson
Justin Jackson@mijustin
I asked beta readers of @marketingdevs to send me their testimonials. This is by far my favorite.

Thanks mom! 💖
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Justin Jackson
Justin Jackson@mijustin
Here's a simple way to test business ideas: "Do I know someone right now who would pay money for this?"

Can't name anyone? Move on.
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Justin Jackson
Justin Jackson@mijustin
I can finally talk about this “bucket list” experience I had in DC:

I got to see an @NPR Tiny Desk concert live!

@laineywilson, and her band, were the surprise guests.

I’ve loved watching these on YouTube with my family - really cool to be there.
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Justin Jackson
Justin Jackson@mijustin
Your biggest competitive advantage? Understanding the customer (and what they truly want) better than anyone else.
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Justin Jackson
Justin Jackson@mijustin
If you want an example of a solid "solo podcast," check out @calebporzio's "Notes on Work."

It's consistently good. 👍
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Justin Jackson
Justin Jackson@mijustin
Yesterday, @iamjeremyenns and I sat down and recorded our first episode for a new show about podcast growth, marketing, and data.

More details are coming soon; here's a preview clip!
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Justin Jackson
Justin Jackson@mijustin
Something I've been thinking about:

📉 tl;dr - most reports in software don't answer the key question: "What does this chart actually mean for me?"

When I see graphs, charts, analytics, and stats in web apps I use, most don't answer the two fundamental questions:

"What…
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Justin Jackson
Justin Jackson@mijustin
Taking a break.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The first step was asking my wife for help.

Lorinda is amazing at office design, aesthetics, lighting, colors, and building shit.

She re-designed and re-finished our coworking space, and it turned out awesome.
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Justin Jackson
Justin Jackson@mijustin
Lately, I've been getting way more engagement on Mastodon (where I have less than 2,000 followers) than on Twitter (where I have over 37,000).

Is anyone else seeing less reach here? 🤔
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Twitter is a platform for free speech."

Also:

"Here is a list of things you can't say on our platform."
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Justin Jackson
Justin Jackson@mijustin
I'll be sad if Twitter goes away.

I've built so many internet friendships here.

I'll be spending more time on my email newsletter.

Join here and let's keep the conversation going. 🤞

https://justinjackson.ca/newsletter
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