@TheEricAnderson@dohertyjf Yes, AND... what people say they want (and what they actually do) are often profoundly different.
"Swimming with the current" is about observing (and responding) the way people actually *do* things, not the way they say they'd like to (or the way we wish they would).
So many people are just glad to have caught a train (any train!) but as soon as you notice you’re headed the wrong direction, you need to get off that train!!
@DuaneStorey Really difficult to find an accountant who understands the digital economy, the nuances of currency exchange, the ability to handle multiple bank accounts (USD, CAD, Transferwise, PayPal, Stripe).
@ianlandsman@joecampo Hahaha. Dude. I honestly can't believe that you (who's built software before) would think that a company might:
a) Just look at the app store and see what other email apps were doing. b) Not understand the rules when they didn't previously apply to the other apps they'd launched