Tweets

@_lhermann In the digital age, there are a lot of businesses that buy more like consumers, and a lot of consumers who buy like businesses.

The distinction is becoming fuzzier.

https://justinjackson.ca/beyond-b2c-b2b

@MattCundill @TransistorFM @PodcastMovement The folks at the @headlinerapp_ are handing them out for me!

Just head over to their booth and tell them I sent you!

@petecodes @harrydry @dinkydani21 🙌

👋 See you tomorrow @PodcastMovement

#pm24

@marckohlbrugge I also think there will be elements that are harder for AIs to manage (devops, scaling servers and databases, knowing what to do when things go down).

@ianlandsman So good.

@aarondfrancis 💅

@pascalbaljet @statamic Agreed! I love it.

@mikker Worth it

@thepatwalls @mariepoulin
@mjwhansen
@lkr

The rationale for differentiating B2C/B2B is that these categories have markedly different characteristics and require different approaches to reach them.

However, when you ask ChatGPT what B2C defines, most attributes also fit B2Prosumer + B2SMB (especially in SaaS).

The truth is that consumers, freelancers, and creators often want the same things as SMBs, enterprise teams, and government agencies: well-made software that gets the primary job done well.

"When deciding who to use for podcast hosting," Ali said, "Transistor was the first thing that came to mind, but the business-focused messaging made me hesitant."

By targeting only B2B we were excluding all sorts of people who could be good customers!

Off the top of my head, @Mailchimp, @carrd, @canva, @tailwindui, @TransistorFM, @usefathom all fit the B2Spectrum model.

Can you think of any others?

If you’re in the @laravelphp community, make sure you fill out this survey. 👍 https://twitter.com/tobias_petry/status/1815660872024330615

@levie 👀

https://fortune.com/2024/07/23/elon-musk-backs-down-from-45-million-a-month-pledge-to-trump-says-he-doesnt-subscribe-to-cult-of-personality/

@adamwathan Congrats! 👏

@jayclouse Congrats!!!! 🎉

It’s hot here in Vernon. 🥵

@valsopi @blogstatic @ProductHunt Upvoted! Proud to be a blogstatic customer!

@SOLcryptominer Which city/region?

@iamdavidhill @LaraconUS I’ll be there!

Consider the difference in purchase frequency between a steakhouse and a coffee shop.

Steak = $64.25
How often do people want steak? Once every 1-2 months at most?

Latte = $6 x 30 days = $180
People want a coffee every day.

@johnspurlock This quote struck for me:

“Something can be amazingly cool and part of the future, but not a big part of the future.”

@sm 💯 I have 4. No economic scale!

First, there's "The endowment effect:"

Once people start using your product, they begin to feel a sense of ownership. They've customized it, added their data, and now it feels like "theirs."

These kinds of investment loops work on several psychological levels.

@TransistorFM @YouTube @spotifypodcasts @ApplePodcasts @pocketcasts I wish RSS-based video podcasting was more popular, but I think that this is the best way to do an audio & video podcast at the same time:

1. Use a podcast hosting platform for audio (and submit to Spotify, Apple, etc)
2. Upload the video version to YouTube, and add it to a…

@jackmcdade @tailwindcss @laravelphp @theindieground @ugmonk @screenstudio @Alpine_JS @spatie_be @TransistorFM @statamic ❤️❤️❤️

@adamlogic Hahaha. Ok. It sounds like a lot of you are in the “everything above” camp.

I get it! (Me too)

cc @CasJam @louisnicholls_ @dohertyjf

@AndrewWarner Curious about this one!

@ianlandsman @aarondfrancis No rest for Morning Guy.

@EmmettNaughton They’re going to feel 💯

Love the entryway

@snackodev We played @catboyZOOM today too. Super fun parkour game.

@stauffermatt Loved this one!

@Mr_K_here Yes! I love all that stuff.

@EmmettNaughton @stauffermatt @laravelphp Super good 👍

@evanplace This seems to be the #1 thing people miss!

I’m almost always finish editing video on Friday afternoon (about this time - 4:30pm).

Is this a bad time to post it on YouTube?

@SebastianRoehl @euboid @stripe I highly recommend reading @GeoffTRoberts’ post:

https://www.outseta.com/posts/global-sales-tax-compliance-and-remittance

@TheMuska @thesamparr as a skater, I think you'd dig Chad Muska's recent story. 👍

"At the beginning of the pandemic, everything ended in skateboarding for me. Now, I want to build my platform and a little empire. I'm building the Muska brand."

@SethSilvers @AlbanBrooke Nope! It's not us.

@duellsy @njames @pocketcasts +1 for Pocket Casts!

@m1guelpf What are your current thoughts on Laravel and “full stack” web dev?

Do you miss it?

@ConvertKit In the email newsletter market, my guess is that @Mailchimp, @convertkit, @beehiiv, and @SubstackInc all serve a blend of consumers, hobbyists, community groups, prosumers, very small businesses, and bigger businesses.

They're not strictly B2B.

It's more of a spectrum.

@mikker @tailwindcss This application was a delight!!!

@theKevinShen @nathanbarry @HaleyJanicek 😮 NEW CONVERTKIT STUDIO?!

👀 can't wait to see it

@davidamunga_ 🎯 You're looking for an opportunity with consistent, high sales volume.

That could come from 5,000 customers or 500.

What matters is having a regular inflow of $$$, with reasonably low expenses.

@johnnytong Those tropes aren't universally true.

Here's what is universally true:

- The market you choose determines most of your outcome
- You're looking for an opportunity with high sales volume. That could come from 5,000 customers or 500. The regular inflow of $ is what matters.

Founders of small teams: how do you find and hire new people?

@adamwathan and I discussed a few different tactics we’ve used.

Which approach works for you? https://twitter.com/adamwathan/status/1794695166747689128

@polyinnovator That’s @RiversidedotFM

@the_lightheart @coreyhainesco +1

@saasmakermac @elonmusk Yup. Had to switch to the “following” tab.

@CatalinJrj @damengchen @levelsio @dannypostmaa @ajlkn @tdinh_me @nathanbarry @Shpigford @arvidkahl ❤️

@CasJam Just what I needed on a Friday afternoon! 🎧

@chantastic Me too

@climatepaige ChatGPT 4 + @sketch

@5harath @TheUU_Podcast Nice! 👍

@AcquiredFM Congrats! 👏

Such a great piece by @bzcohen! 🎉

@justinmooretfam @jayclouse Incredible 👏👏👏

@earthlingworks I’ll post this in the @megamaker slack. 👍

@pascallaliberte I do!

http://justinjackson.ca/articles

@rswebdesigner For me, the turning point in my entrepreneurial career was when I started observing what made other entrepreneurs I knew successful.

There are so many failures (95% of attempts seem to fail). I didn’t learn as much from observing those.

@AaronWeiche Super common. Happens to me too!

An important prerequisite if you want a calm company: a strong financial engine that’s working.

@benediktdeicke Wow!!!! 🤩

@JordanGal RallyCart[dot]com

@mikeherreraTD @mxpx @Tomwisniewski Yesssss.

This is the Tom Wisniewski content we’ve been waiting for.

@stauffermatt New podcast 👀

@mikeherreraTD @mxpx Nice 👍

@mikeherreraTD @mxpx Post some photos!

@davidnix_ Yes! I wrote about this distinction last year:

https://justinjackson.ca/prosumers/

@whereisjefe I know that’s the popular narrative, but Transistor’s customer-base is probably more B2C than B2B (although we serve lots of big companies too!), and our support emails are fine.

@asmartbear The narrative I’m pushing back against is that “B2B SaaS is a better option for bootstrappers,” which I don’t think is true.

Some of the most successful SaaS by indie hackers serve customers that look more B2C than B2B: hobbyists, prosumers, creators, solopreneurs.

ConvertKit,…

@jhooks Yup. I wrote about that a while back here:

https://justinjackson.ca/prosumers/

My point here is that blunt advice to entrepreneurs like: “you should only start a B2B saas” is pretty flimsy.

💯 https://twitter.com/sjoerdhandgraaf/status/1783160504942297422

@_rchase_ I’m still wondering how the B2B vs B2C distinction is helpful for bootstrappers.

Why care about that at all?

If you can reach a mass of customers efficiently, and you’re able to earn solid recurring revenue, why use “muddy” terms like B2B or B2C?

@_rchase_ MailChimp built one of the most valuable SaaS companies of all time by serving a mix of SMBs, hobbyists, nonprofits, creators, and prosumers.

How is the B2B vs B2C distinction helpful or important in their case?

@_rchase_ If it’s loosely defined, how is the definition helpful?

For example, if there’s no practical difference between serving an SMB vs a consumer, why make the distinction at all?

MailChimp, for example, charges consumers (hobbyists) and SMBs the same price for starting a…

@jslackey @iamjeremyenns @erinollila_ Thank you. 🙏

@BobbiMenard 💯

I don’t mind paying taxes; but governments (around the world) need to make it way simpler.

@valsopi @HelenRyles @TransistorFM @bootsaas AWESOME! 🙌

@jasonlbeggs @jesseleite85 Congrats!! 🎉

@destraynor Do you consider Andreessen to be a maker?

@aarondfrancis Impressive that your twins are sending birthday invites from Evite already!

(They grow up so fast.)

@jspector @iamjeremyenns Thanks so much for the kind words, and for sharing the show! ❤️🙏

More people should write their "Help Wanted" ads like this. https://twitter.com/KintuLabs/status/1778757752292081792

@DCoulbourne @noplanstomerge @LaravelLivewire YES 🤩

@weaverryan Just donated.

Sending you and your family lots of ❤️ and 💪.

@drewbarontini Yes!

The world needs more indie entrepreneurs building calm businesses. We won't get more calm from publicly traded companies or the over-funded venture-backed class. It will come from the next crop of small, purposefully built indie startups with healthy margins.

Thanks for…

@hughdurkin I've worked for these companies! I tried to articulate the feeling of working there the best I could.

@TransistorFM @ApplePodcasts 🥳 well done @gilbert and @djrosent!

@joshcirre @noahkagan Did it. Let’s goooooo 🙌

For those interested, here’s how I’m getting folks to sign up: https://twitter.com/mijustin/status/1767278577609760948

I wish my Podcast Marketing Trends co-host @iamjeremyenns was coming. 🙏

(if you’re a friend of Jeremy, let’s get together and talk podcast marketing!)

@michaeldyrynda @TransistorFM I know! It’s wild.

(It’s actually 6 years now!)

@ianlandsman @aarondfrancis I ❤️ NYC

@growthcurrency @iamjeremyenns Thank you! 🙌

@janetacarr @LaraconUS @ianlandsman @MostlyTechPod 😆