Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For folks saying "Yes, but Rogan has had some reputable scientists/guests on his show..."

If you went to a restaurant 10 times, and 3 times they served you rotten food that made you sick, would you go back?
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Justin Jackson
Justin Jackson@mijustin
Replying to @SloanCam
@SloanCam Yup. Good UX is "necessary but not sufficient."

Hammers and nails are necessary for construction, but if your beams are weak/buckling, it doesn't matter how good you are at hammering nails.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jamesrsowers
@jamesrsowers @thegood What’s the current state of things in e-commerce with regards to the pandemic?

Are you still seeing strong demand for e-commerce brands?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I love the idea of the ownership economy (as summarized here by @She__Fi).

But web3 can't deliver on its promise of "freedom from the big platforms" as long as we're beholden to big platforms (Google, Facebook, Twitter, Spotify, Amazon, YouTube, etc) for distribution.
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Justin Jackson
Justin Jackson@mijustin
@solodiveco @dvassallo What??

Exercising stock options has nothing to do with “cashing out.”

You’re simply buying more stock.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dvassallo
@dvassallo @wtsnz He’s not paying income taxes; he’s paying capital gains taxes to exercise stock options.

(Stock options he could have exercised when the stock price was $6.24 and not $1,000)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Many of life's failures are people who did not realize how close they were to success when they gave up, *and*... sometimes the best thing you can do is move on."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Adding 'display:none' to theme CSS seems to remove it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @alphacolin
@alphacolin I suppose my first question is: what is it about 50m+ that makes it worth pursuing?

($10m too)

As a founder, that sounds like a lot more complexity than I have right now.

Are the rewards worth it?

Will it make my life better? My customers’ lives better? My team of 4?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
@CasJam @ZipMessage @TransistorFM @buildyoursaas Brian and I talked quite a bit about how to market a product that doesn't have an established category that people are already searching for.

There's definitely a unique opportunity for indies challenging bigger incumbents; especially when there's some built-in virality.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Look at the difference between choosing a topic with high search volume vs others.

On my personal site, “non-alcoholic drink choices” gets 6x more traffic than anything else.

https://justinjackson.ca/nobooze
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Justin Jackson
Justin Jackson@mijustin
Going to chat with @joshuaanderton in a few minutes about when @meepsapp should have its Product Hunt launch.

We were hoping for Nov, but now our options seem to be: this week, Dec 15, Jan 5, or Jan 12.

When should we do the launch? Are people checked out until 2022?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When confronted with a new challenge, we mine our past knowledge.

This is why experience matters!

"Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains." – @DavidEpstein, Range
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
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Justin Jackson
Justin Jackson@mijustin
Replying to @yongfook
@yongfook Yeah. It's odd to me that devs don't intuitively want a visual editor here! 😅

The part that slows me down is finding / editing / adding individual cells, rows, columns with real data in them.

Seeing all those cells (and their contents) represented visually seems better.
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Justin Jackson
Justin Jackson@mijustin
Replying to @thejustinwelsh
@JustinSaaS @dvassallo In practice "move fast and break things" seems to result in a lot of broken things (and heavy costs for future generations have to bear).

Mindful progress > Faster progress
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Justin Jackson
Justin Jackson@mijustin
Replying to @scottbolinger
@scottbolinger Casinos (gambling) and securities have lots of oversight: regulations and laws that govern what operators and participants can (and cannot) do.

Currently, the "hype and opportunism" in crypto has no real checks and balances.
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Justin Jackson
Justin Jackson@mijustin
Replying to @CicmilJovan
@CicmilJovan @PierreDeWulf Yup! A lot of people do.

(Especially if you and cofounder own 100% of shares)

I’ve settled on doing a smaller salary and the rest in dividends.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
As individuals in tech, and in the wake of a climate emergency, I think it's healthy for us to consider reducing the number of flights we take.

Erica Frank, Professor at @UBC:

"I went from taking a plane trip every month, to flying once a year."

☝️ makes a big difference.
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Justin Jackson
Justin Jackson@mijustin
Replying to @GeoffTRoberts
@GeoffTRoberts @niko_tinius @guardian Isn't your response, in a sense, apathetic?

To immediately dismiss knowledge and facts is a little fatalistic, no?

What happened to our ability, in tech, to face hard problems and come up with creative solutions?

What happened to our ability to influence society, make a dent?
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl @rolfvanroot @TransistorFM Tracking repeat listeners is difficult (especially if we want to stay privacy-first).

We average out the first 24 hours of downloads of your last 3 episodes to calculate an estimated subscriber count.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If YouTube was being honest, they'd admit that only 5,000 creators (with 1 million+ subs) come even close to earning a full-time income from YouTube directly.

That's not a super impressive impact TBH.

(5,000 FT jobs is roughly equivalent to a mid-sized company in the USA)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When it comes to sales/marketing, individual founders (and startup teams) bring their accumulated skills, resources, experiences, connections, and passions to the table.

☝️ so naturally, everybody is going to need to forge their own path.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Too often, startups treat marketing as if it’s about turning on different taps to see which one works right away:

“Tried blogging, but we only got a few visits so we stopped.”

“Ran some ads, but we didn’t get any sales.”

“Created an affiliate program but no one signed up.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @spencerfry
@spencerfry @cdixon I don’t dismiss it as a gimmick; but not all transformations are neutral or benign.

New paradigm shifts *should* be challenged.

What worries me now is crypto triumphalists have already declared all crypto tech as “good and worthy.”

Let’s take a hard look at it; push back on it
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Justin Jackson
Justin Jackson@mijustin
Replying to @dylan_hey
@dylan_hey "Community marketing" is a new one.

Two possible approaches:

1. Leverage existing communities (Indie Hackers, Reddit, etc)

2. Build your own community (using tools like @meepsapp, Discord, Slack, forums)
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Justin Jackson
Justin Jackson@mijustin
Replying to @petersuhm
@petersuhm @getRewardful I'm just curious. I'm friends with @kylefox, and I think he'd appreciate some constructive suggestions. 👍

(Also, let's be patient with new indie apps. I think all of our products have their share of bugs, things that need to be improved, etc... 😉)
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick @GeoffTRoberts 💯 this

I also try to be explicit when I’m not in the target market: “I’ve never searched for a solution like this, so it probably doesn’t matter what I think!”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Why should you care?

👉 If you run a SaaS, and want to give away swag, this is the best solution I’ve found.

👉 If you have a podcast, Discord community, or membership, and want to sell swag

👉 If you’re a digital creator / artist and want to sell prints, shirts, stickers, etc
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Themes emerged in [people’s life] transitions. They had begun to feel unfulfilled by their work, and then a chance encounter with some world previously invisible to them lead to a series of short term explorations.”
@DavidEpstein
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It's hard (impossible?) to generate user motivation (a long-lasting desire to use a product consistently).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I imagine, for Canva, that's a pretty regular cycle:

People need it for a project; subscribe.
Project ends; they let their subscription expire.
Need it for another project; re-subscribe.

They can create more templates that match more use-cases, but they can't create motivation.
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Justin Jackson
Justin Jackson@mijustin
Replying to @femkesvs
@femkesvs I’ve loved being here.

Biggest downside is forest fires / smoke (but you get less of that if you’re right on the coast)
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Justin Jackson
Justin Jackson@mijustin
Replying to @chriscantino
@chriscantino I think it’s ok to critique some of the underlying structure and incentives in VC (especially considering the scale of tech, and its influence on the modern world).

It’s also reasonable to critique VCs by their own rhetoric (what they say they’ll do, vs their actions)
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Justin Jackson
Justin Jackson@mijustin
Replying to @jhong
@jhong @hnshah @SamuelHulick @DezBryant This is kind of my point:

Given how disruptive this tech can be for society (and, the ecological environment), shouldn’t we be more mindful about it?

Should we carefully consider the pillars we’re putting in place now, given that they’ll be the foundation for the future?
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