Tweets

Justin Jackson
Justin Jackson@mijustin
We see this all the time when doing support for Transistor: some people think they have to be blunt and loud to get the service they need.

As @jennschiffer says, they’ve been trained through past experiences to think that way.

@jenn/109446028676581581" rel="noopener noreferrer">https://pixel.kitchen/@jenn/109446028676581581
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This isn't just about delivering "more practical value;" it can also include emotional properties that people desire.

For example:

"I like the packaging better."

"This is the brand my friends use."

"I resonate with the founders' story."

"This company aligns with my values."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Customers are choosing between multiple options!

So ask yourself:

"How can I make my product/service the more attractive choice?"

The answer will depend on what customers value. It could be:

Pricing
Service
Features
Your story
Packaging
Reputation
Distribution
Product quality
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, @tdinh_me built a screenshot tool called @XnapperHQ.

There were already existing options, so Xnapper had to be better in a few areas that customers cared about.

So Xnapper focused on generating "beautiful 'twitter-ready' screenshots without using Photoshop."
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Justin Jackson
Justin Jackson@mijustin
Replying to @BrandonCWhite
@BrandonCWhite Added a few more tweets.

Essentially, you've got to examine:

1. What do customers care about?
2. Of those things, which can you deliver better than anyone else?

I'm adding an example from my business shortly.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
To compete with established brands, you'll need to figure out how to differentiate yourself in meaningful ways.

Think about:

1. What do customers care about? (product quality, service, story, community, values, features)

2. Which of these items can you deliver at a high level?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Anything you build will have to compete for attention with the other available options.

If someone can just as easily buy a similar product, from a more trusted brand, for the same price, why would they choose you?

To compete in a market, you have to stand out to get traction.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Carl Newport describes this dynamic (referencing Sherwin Rosen's "Superstar Effect"):

"Why would I ever listen to the second-best podcast on a topic if, for the exact same effort, I can get the best? Why would a buy a Monkees record if I can get the Beatles for the same price?"
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Justin Jackson
Justin Jackson@mijustin
In business, you want people who are searching for a particular product/service/solution to find you.

But what people are really seeking is the best version of that thing.

If there's another business down the street that's better than yours, people will pick the better option.
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Justin Jackson
Justin Jackson@mijustin
When looking at past mistakes, it's healthy to ask: "What did I learn?"

But when we're looking toward the future, we want to be mindful of the risks we take.

There are consequences for every action.

Learn from mistakes, but also learn to make better bets.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @asmartbear: “Successful businesses raise capital.”

No, successful businesses have options. One of the options is raise capital. At so…
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Justin Jackson
Justin Jackson@mijustin
And when you walk down the street
Say hello to friends you know
And everyone you meet
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Afinetheorem: Incidentally, I included every answer the OpenAI chat gave - these aren't cherry-picked. Even on specific questions that…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @5harath: New episode alert 🚨

Had a great convo with the zen bootstrapper @mijustin a few weeks ago and am stoked to ship the full epis…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @townsendyesmate: Cant seem to sleep. Let's see if the bright light of my phone containing all the information in the entire world held…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
me waiting for my frens to show up at the metaverse christmas party
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Justin Jackson
Justin Jackson@mijustin
i'm quitting twitter and moving to fb metaverse
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Justin Jackson
Justin Jackson@mijustin
Replying to @rrhoover
@rrhoover 😉 i'm guessing this didn't work.

It went from "A decentralized Twitter built on Ethereum"

to

"This is a Casino Review site and is still under construction. We are working on our casino website design."
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Justin Jackson
Justin Jackson@mijustin
Replying to @arvidkahl
@arvidkahl For existing products (like @TransistorFM), I send an automated email asking customers how they found us. If they respond, I ask for specifics: "Do you remember what you typed into google when you were looking?"

I also keep track of search terms in @ahrefs.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
While some purchases are impulse-driven (like seeing something cool on Instagram and buying right away), most sales come from intent-based searches.

People already know they want to buy something, and they go out looking for it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
While I was at the barbershop, someone asked:

"Where do you guys shop for your girlfriends/wives?" someone asked.

Multiple people mentioned Wildflower General Store here in Vernon.

If I was the owner, I'd be optimizing search results for "gift ideas for women vernon"
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Justin Jackson
Justin Jackson@mijustin
Most purchases start with a search:

"gift ideas for my wife"
"best podcast hosting"
"top indie games for teens"

So the key is to build products that people are already searching for.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The biggest win is you'll stop getting these ridiculous pitches from "CEOs who want to be on your podcast."

🙅‍♂️ no more unsolicited guest pitches!
🙅‍♂️ no more "RE: follow-up, did you get my last email?"
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Justin Jackson
Justin Jackson@mijustin
RT
RT @djrothkopf: Twitter is not a public square. It is a private gathering place that is self-sustaining only if the community draws adverti…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mjwhansen
@mjwhansen That example is fascinating.

It’s amazing that all of us humans can interact remotely here on Twitter, Slack, etc at all!
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Justin Jackson
Justin Jackson@mijustin
RT
RT @MattPaulsonSD: #1 - The easiest way to be a good boss is to develop a great business with a high-profit margin. If your margins are 60-…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: The most important business metric is the one that gets shared the least:

Quality of Life for each team member

- How calm i…
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Justin Jackson
Justin Jackson@mijustin
Replying to @RomanSndlr
@RomanSndlr Andor starts out really slow. Most people who stick out past first few eps end up liking it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Honestly, I wouldn’t have even tried it if @ianlandsman hadn’t kept talking about it, so I think Iger owes him an affiliate check. 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @JCutrell
@JCutrell We’d be happy to have you at @TransistorFM.

You can have multiple podcasts on a single plan, and the only limits we have on the API are to limit ddosing. 😉

Happy to chat more via DM.
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Justin Jackson
Justin Jackson@mijustin
Replying to @OrionSeven
@OrionSeven I think Mandalorian is #2 for me now.

Bobba Fett and Kenobi almost turned me off Star Wars for good. 😅
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Justin Jackson
Justin Jackson@mijustin
Ok, Andor made me like Star Wars again.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @monaeltahawy: Exactly 11yrs ago, Twitter saved my life.

#Egyptian riot police beat me, broke my left arm & right hand & sexually arres…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @emollick: A fallacy about social media is that in a marketplace of ideas, good information will win out.

Aside from the other reasons…
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Justin Jackson
Justin Jackson@mijustin
Anyone looking to hire a Ruby, Rails, Elixir, or Phoenix developer?

I know someone great who has some availability.

DM me. 👍
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Justin Jackson
Justin Jackson@mijustin
Anyone need a Ruby, Rails, Elixir, or Phoenix dev?

I know someone great who has some availability.

DM me. 👍
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Justin Jackson
Justin Jackson@mijustin
Anyone have Ruby, Rails, Elixir, or Phoenix work?

I know a great dev who has some availability.

DM me. 👍
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Justin Jackson
Justin Jackson@mijustin
RT
RT @jeffemtman: Okay, I got way too interested in this Twitter ad-targeting thing so I wrote up a little tool to help me see the data.

H…
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Justin Jackson
Justin Jackson@mijustin
I've been using @OvercastFM as my primary podcast app for 8 years, and today was the first time I learned about this one simple trick:

"How can I view my starred episodes?"⭐

"Tap Add Playlist, then tap Starred" 🤯

https://www.tumblr.com/marco/701572762743046144/do-you-have-any-plans-to-allow-overcast-users-to?_branch_match_id=868274957600044796&_branch_referrer=H4sIAAAAAAAAAxXIUQrAIAgA0BOZ7HO7jbUgwjJMi24%2F9j5fMRvzQSQL5i2yhiQNG2kSfAWOOBRaGagfGEx9ggkQs2yQlTXRNPCZ9X9s249fd43s9QPqkvGfWQAAAA%3D%3D

Thanks @marcoarment!
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Techmeme: Despite Elon Musk publicly distancing himself from SBF, texts between them on May 5 show SBF rolled over $100M in Twitter sto…
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Justin Jackson
Justin Jackson@mijustin
Nothing beats the peace and quiet of surfing in the mountains
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
On the other hand, a band that gradually builds up a loyal following can rely on showing up in certain cities and playing to a few hundred people.

They're not relying on a "smash hit" or lots of fame. They can keep releasing music, touring, and getting a regular paycheck.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sudden fame is particularly problematic.

For example, some bands have a surprise smash hit and get popular really fast.

But they can't sustain that level of popularity. When the masses forget about them, they go from playing arena shows to small casinos. It feels devastating.
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Justin Jackson
Justin Jackson@mijustin
Many people see fame as a way to get to success:

"I need to be Twitter famous for this business to succeed."

While having an audience can help, I think we should avoid fame.

The relationship between fame and success is not 1:1.

(And there are lots of downsides to fame)
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Justin Jackson
Justin Jackson@mijustin
RT
RT @alexcornell: Wow. Free speech controls in the wild:

- Free speech can be toggled on or off.
- You can adjust the “degree of freedom” f…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @alexcornell: I'm hearing that Twitter 2.0 is ready. Here's a demo.
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