Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Checking back on the Baremetrics price increase experiment.

After initially increasing MRR (after the price increase), MRR decreased by 22.35%.

Active customers have decreased by 29.14%.

Revenue churn is at 7.30%.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dvassallo
@dvassallo What matters for Gumroad is what % of creators feel the same as you. 😉

Most people who are unhappy don't speak up; they just silently make other plans. (And eventually churn)

This could work out for Gumroad! But you can't tell Month 1; Month 12 should give us a better idea.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dvassallo
@dvassallo Competition will be a main factor.

If folks can get a better deal from a product with similar quality, you might see more leave.

Also: "# of creators" only matters for Gumroad as long as they're selling $$$ that Gumroad can take a % of.

Curious: did avg $ sold/creator change?
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Justin Jackson
Justin Jackson@mijustin
Replying to @dvassallo
@dvassallo "We'll see."

This could play out positively for Gumroad in the long run.

However, Baremetrics made a similar move:
- looked good in Month 1
- but the long-term effect on MRR has been negative

With SaaS pricing, you only know once you can see the trend. 📈📉
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Justin Jackson
Justin Jackson@mijustin
RT
RT @GaryMarcus: Most of Twitter: It’s stupid to worry about AI risk. Don’t make me wait until Christmas for GPT-5! Let’s get to AGI before…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @vivgui: Hey folks, I'm currently seeking a full-time gig. I'm a frontend dev with 6+ yrs exp in Vue (3 w/ React) & some Laravel. I als…
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Justin Jackson
Justin Jackson@mijustin
Replying to @valsopi
@valsopi AI development is currently being driven by massive corporations/investors seeking to profit from it.

So far, benefits of innovation and increased productivity have disproportionately accrued to the wealthy, not general members of society.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @GaryMarcus: Sure, sure, airplane safety, nuclear safety, accounting standards, fire safety, biosafety. That all makes sense.

But how…
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Justin Jackson
Justin Jackson@mijustin
Replying to @NesslerBernhard
@NesslerBernhard @ylecun ChatGPT disagrees with your assessment.

"AI involves the use of sophisticated algorithms, machine learning techniques, and deep neural networks... advanced concepts in statistics and probability theory, as well as specialized areas of mathematics"
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Justin Jackson
Justin Jackson@mijustin
Replying to @ylecun
@ylecun Yann, this is a faulty analogy.

Our present reality with AI in 2023 is far removed from the situation in 1440.

We're in a much different context (geopolitically, socially, and technologically).

Also, the printing press wasn't a "black box;" the underlying tech was understood.
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Justin Jackson
Justin Jackson@mijustin
Replying to @danshipper
@danshipper If we're trying (as a society) to get better at weighing the POV of experts, it seems like we can learn from the past here:

Scientists + researchers at FB, oil companies, cigarette companies, etc have proven time and time again that they can't be trusted as a source of truth.
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Justin Jackson
Justin Jackson@mijustin
False analogy by Yann here.

Our present reality with AI in 2023 is far removed from the situation in 1440.

We're in a much different context (geopolitically, socially, and technologically).

Also, the printing press wasn't a "black box;" the underlying tech was understood. https://twitter.com/ylecun/status/1641274105503576064
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Justin Jackson
Justin Jackson@mijustin
Replying to @danshipper
@danshipper Can we really trust folks on the payroll of OpenAI, Meta, and Google to make these decisions without bias?

(Feels like we've been here before, where the researchers at Phillip Morris told us smoking was "fine. nothing to worry about.")
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Justin Jackson
Justin Jackson@mijustin
Replying to @danshipper
@danshipper Who’s someone trustworthy on the other side of that equation I should be listening to?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @marckohlbrugge: Someone plz build a Mastadon API that has the exact same end points as the Twitter API.

Would make it super easy for e…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: By relying on ChatGPT, startups face the same platform risks they've encountered on Twitter and other centralized platforms.…
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Justin Jackson
Justin Jackson@mijustin
Replying to @danshipper
@danshipper Curious: some of the folks signing that letter are top AI researchers like Dr. Stuart Russell (Berkeley).

If the folks who wrote the textbooks on AI are concerned now, shouldn’t we pay attention?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @arvidkahl: "There are founders who are getting tax bills that are 466% higher than they anticipated."

This is happening right now to E…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @asmartbear: Programmers kill others’ jobs.

“Y’all learn to code, haha!”

AI kills programmer jobs.

“Aaaaaahh no no slow i…
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Justin Jackson
Justin Jackson@mijustin
Replying to @dfgentile
@dfgentile The main value prop, API, and underlying tech are all controlled by one entity.

This represents a massive platform risk.

We've seen this story before, when indie devs built apps on top of Twitter, FB, etc...
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Justin Jackson
Justin Jackson@mijustin
Replying to @dfgentile
@dfgentile But, is it small startups that are best equipped to fill that void?

Or will that opportunity just go to bigger, established players (Bing, Wolfram, Zapier, Shopify, Expedia, etc)
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Justin Jackson
Justin Jackson@mijustin
Replying to @dfgentile
@dfgentile If consumers are happy to use the ChatGPT UI (and so far, hundreds of millions are, making it the fastest-growing consumer tech ever), where will the opportunities for small startups be?

Any good interface that a small startup develops could easily be incorporated into ChatGPT.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Unlike past technological breakthroughs, it's been surprising to see how fast mature companies like Microsoft have been able to incorporate AI/ChatGPT features within their existing apps.

This reduces the demand for intermediary products, often developed by indie bootstrappers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The remaining opportunities for ChatGPT-based products will likely be integrated into existing products as additional features. With their market share, customer relationships, and use cases, established companies can easily incorporate AI as a value-add.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In reality, many consumers are happy to access ChatGPT directly, bypassing the need for intermediary products.

Typically, markets have a "main product" that captures most of the value in a category, and ChatGPT has emerged as the primary source of value in its domain.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
OpenAI presents a particularly potent version of platform risk.

As consumers increasingly adopt and pay for ChatGPT directly, the platform's influence resembles Google Search more than the Shopify Store.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
By relying on ChatGPT, startups face the same platform risks they've encountered on Twitter and other centralized platforms.

They can:

1. Build your product's features into ChatGPT
2. Increase the cost of API access
3. Control who is featured in their plugin store
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
This brings me to the risks of building your startup on @OpenAI's ChatGPT (or other AI platforms):

OpenAI's ChatGPT is not open. Their source code is closed, and you must pay for API access.

OpenAI also just announced their plugin store, a central marketplace they control.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One thing indie founders learned from Web 2.0 was to be careful about platform risk:

This is where the platform changes its policies, algorithms, or features, which can negatively impact the startups built on it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Web 2.0 democratized the software industry, giving smaller, bootstrapped companies a unique advantage. Indie founders could differentiate through simpler products, distinctive branding, and creative distribution channels. Usually, the only thing "cost of goods sold" was hosting.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For decades, software startups built on the open web were more agile than their (larger) competition. They could move faster, leverage open source, and deploy new versions seamlessly to the web.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Early bootstrapping successes, such as @37signals, triumphed because of the open web.

Built with Ruby on @rails, accessed through the web browser, and promoted through their blog, @basecamp carved out a thriving business despite competition from giants like Microsoft Project.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Even more important, nearly every SaaS application leverages web browsers as their "platform" for launching their software product.

There are no licensing fees for loading your web app in Chrome, Safari, Edge, or Firefox.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Indie founders used open protocols and open-source tools to level the playing field and give their ideas a chance to succeed.

MailChimp and ConvertKit, for example, harnessed the email protocol without paying a single cent to Gmail or Microsoft for API access or postage fees.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Historically, bootstrapped startups have been built on top of open protocols (such as email, the web, and RSS), open platforms (like WordPress), and open-source tools (including Ruby on Rails, Laravel, Vue, and Tailwind CSS).
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Justin Jackson
Justin Jackson@mijustin
More thoughts on why ChatGPT is not a traditional startup platform.

🧵
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Justin Jackson
Justin Jackson@mijustin
Replying to @thedannorris
@thedannorris I’m often surprised by what resonates.

Often it feels like:

Pieces I spent weeks on 📉
Pieces I wrote in 15 mins 📈
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Justin Jackson
Justin Jackson@mijustin
RT
RT @dannypostmaa: Trying, failing, and iterating is the key to success. Double down on what works and discard what doesn't.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @JoelKlettke: So far, consensus seems to be that AI is going to widen the gap between the rich and poor. Nothing scientific here, but in…
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k I really liked @adamwathan’s idea of “auditioning vs interviewing” a potential employee. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When the Transistor team assembles...
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Justin Jackson
Justin Jackson@mijustin
Replying to @erwblo
@erwblo @nocodelife @tillkruss @taylorotwell Nope, in podcasting, "hosting" is one of the main things in the value chain.

If you ask podcasters what they spend their money on (ongoing expenses) it is almost always:

"Remote recording software + hosting"
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