Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear the family metaphor is often used when things are going good.

When things turn south it’s “just business.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @asmartbear
@asmartbear yes, it can happen subconsciously. It *feels* like a good idea (who doesn’t want to be a part of a nice family?).
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Justin Jackson
Justin Jackson@mijustin
Ultimately, you solve your own problems by solving other people's problems.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @MarcLittlemore: @mijustin Totally agree. Worked as a games programmer for 20 years. Expectation of silly hours. Lost my job 3 times due…
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Justin Jackson
Justin Jackson@mijustin
@alexpcoleman “we’re all in this together” is disingenuous because it can never be like that in business. Bosses need to make biz decisions.
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Justin Jackson
Justin Jackson@mijustin
@alexpcoleman very wary. Recently Moz + Treehouse + Buffer had to fire people to get to profitability. It’s never “all in this together.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @justinweiss
@justinweiss yup that can happen. If that’s the case, and you’re ok with them owning the rights to the work, go for it!

Self-education is 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
10. Unless you're an employee with a lot of equity *right now* you're gambling your personal resources for the *chance* to buy stock later.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
9. If the founder owns 70-80% of the equity, they're incentivized to make the company valuable. Let them work evenings and weekends.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
8. Even more likely: the company shuts down, and all your extra work served no purpose. You don't get to keep it. It just goes away.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
7. Sacrificing your time for the company is just giving the founders and investors a free resource.

AND they can still fire you tomorrow.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
6. When an employee does a bunch of extra work on the weekend, they *think* they're doing something for the common good. For the "family."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
5. Corporations are carnivorous by nature. They will gobble up any resource presented to them. Even well-intentioned institutions do this!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
4. Employees: your boss is not a benevolent parent.

All you owe them is the work they hired you to do in the hours you have to do it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Founders: please quit describing your company as "a family."

It inspires the notion that you'll take care of people "no matter what."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. If you're spending your own time + resources helping your employer, you're not an employee; you're an investor.
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Justin Jackson
Justin Jackson@mijustin
1. I'm wary of startups that encourage employees to spend personal time advancing company goals.

Often found in "team is family" cultures.
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Justin Jackson
Justin Jackson@mijustin
Anyone else drinking 🍷 right now?

Sorry, I meant: anyone else drinking 🍷 from a plastic cup right now?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @ugmonk: “You make it look easy” is actually one of the highest compliments.

If you saw the insanity behind the scenes, it’s anything b…
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Justin Jackson
Justin Jackson@mijustin
@kazper not currently. It’s something I might do in the future.
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Justin Jackson
Justin Jackson@mijustin
For me, Nuzzel and Medium are my new “RSS.”

How about you?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Not everyone uses FB Events, but for certain segments of society it's HUGE.

- neighborhood BBQs
- charity events
- birthday parties
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Justin Jackson
Justin Jackson@mijustin
Replying to @janostlund
@janostlund yes, it only really works for big, established platforms.

Although to a lesser extent, it happens in apps like MailChimp too.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Sometimes there is just one feature that's making users stay.

Facebook's is events 📅
MS Office's is Excel 📊
Your bank's is your mortgage 🏡
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Legacy platforms have an advantage when a sizable percentage of the population uses them. Very hard to change societal habits.
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Justin Jackson
Justin Jackson@mijustin
"Vendor lock-in" is an interesting concept.

Many people would love to leave Facebook, but can't because they don't want to miss events.
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Justin Jackson
Justin Jackson@mijustin
I like @MoreWillie’s thoughts here:

“You can’t ship crap. MVP should be ‘minimum VALUABLE product’ instead of ‘viable product.’”
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Justin Jackson
Justin Jackson@mijustin
Replying to @natekontny
@natekontny yes! Saw it on Vine first, then my 13 year old knew it, then my 11 year old. Now my 8 and 7 year old also do it. 😂
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Justin Jackson
Justin Jackson@mijustin
Observation:

Events like a @producthunt or @kickstarter launch seem to trigger a purchasing behavior for folks. Is it the social signal?
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Justin Jackson
Justin Jackson@mijustin
RT
RT @andersthue: @mijustin "perfectionism" is the most twisted and hidden form of procrastinstion, it sounds so good to be perfectionist, bu…
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Justin Jackson
Justin Jackson@mijustin
For example, my analytics setup is *never* as perfect as I’d like it to be. Same with drip sequences. What helps? Just ship what you have.
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Justin Jackson
Justin Jackson@mijustin
Saying “it’s not perfect” and not shipping = no forward movement.

Saying “I’ll ship what I have + improve it tomorrow” = constant progress.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @meganamram: places where it's scary to be a woman: outside, inside, on the internet, in real life, driving, walking, on the bus, at wor…
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Justin Jackson
Justin Jackson@mijustin
I'm currently tweeting from a kayak on the ocean. Ask me anything.
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Justin Jackson
Justin Jackson@mijustin
A lot of people liked this on my Instagram story, so I'm posting it here too.

Zen for your day: sunset on Mayne.
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Justin Jackson
Justin Jackson@mijustin
“You want life to be better. You’re tired of sitting in traffic. Tired of not shipping.” @mijustin/the-freedom-ladder-ac520350280b#---0-178.6qean09zd" rel="noopener noreferrer">https://medium.com/@mijustin/the-freedom-ladder-ac520350280b#---0-178.6qean09zd
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Justin Jackson
Justin Jackson@mijustin
One of the hardest things to do well is to consider someone else's perspective. To really imagine how they think and feel.
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Justin Jackson
Justin Jackson@mijustin
“Everything about your business is an experiment.”
@pjrvs
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