Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A landing page should also tell visitors *why* they should trust you!!!

- testimonials
- case studies
- social proof
- your bio
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Justin Jackson
Justin Jackson@mijustin
RT
RT @bookoisseur: Don’t forget, ladies: you’re working for free for the rest of the year.

The pay gap is real.
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Justin Jackson
Justin Jackson@mijustin
Every landing page should communicate:

"Hey! You're in the right place. I can help you with your problem. I can make your life better."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Yes, lots of folks listen to podcasts on crowded subways.

But self-driving cars are more akin to being in an Uber, or being on a plane.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Currently, for drivers, podcasts compete with radio and music.

With self-driving cars they’ll compete with Netflix, FB, YouTube. #jtbd
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Justin Jackson
Justin Jackson@mijustin
Self driving cars will kill the podcast.
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k I was wondering why it looked so good! ;)

Who did your work for you?
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Justin Jackson
Justin Jackson@mijustin
Business owners: when is the last time you spent over $1,000?

What was the product / service you purchased?
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Justin Jackson
Justin Jackson@mijustin
It's hard to critique something from the inside.

You have to get outside of it. See it for what it really is.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @JoshDoody: I was up till 2 talking with friends, slept in today. This is what I had in mind when I quit my job to build my own thing tw…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Here's a secret: the only people I respond to are folks who generally understand my work and/or have built a relationship with me.
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Justin Jackson
Justin Jackson@mijustin
Marketers, PLEASE. There's nothing worse than a cold email where you're clearly being lazy and know nil about me or my business.
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Justin Jackson
Justin Jackson@mijustin
I'm curious about folks who recently bought an online course:

What course did you buy?
How much did you pay?
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Justin Jackson
Justin Jackson@mijustin
Replying to @manuel_frigerio
@mnlfrgr More on this here:

@mijustin/build-what-people-want-not-what-they-need-a75d034ada" rel="noopener noreferrer">https://www.indiehackers.com/@mijustin/build-what-people-want-not-what-they-need-a75d034ada
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Justin Jackson
Justin Jackson@mijustin
Replying to @manuel_frigerio
@mnlfrgr But, if you're looking to make sales, you're going to need to connect those long-term benefits with short-term rewards.
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Justin Jackson
Justin Jackson@mijustin
Replying to @manuel_frigerio
@mnlfrgr You're right: folks often can't articulate what they want.

Instead: pay attention to what they spend their money, time, and attention on.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"People shouldn't use Squarespace. They should hire a designer." 👈 prescriptive
"I want to design my site myself." 👈 descriptive
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"You need protein, carbohydrates, lipids, and micronutrients." 👈 prescriptive
"I want a shake before work." 👈 descriptive

Solution: Soylent
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Justin Jackson
Justin Jackson@mijustin
Give people what they want. Not what you *think* they need.
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Justin Jackson
Justin Jackson@mijustin
Replying to @tdavidson
@tdavidson Sweet. Just looking at your stuff now. 🙌

(I remember seeing Foresight when it launched!)
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Justin Jackson
Justin Jackson@mijustin
"What's your productivity secret?"

I open Tweetdeck, close it.
Then I open Tweetbot, close it.
Then I go to Twitter on the web...
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Justin Jackson
Justin Jackson@mijustin
RT
RT @garrettdimon: @patio11 Biggest lesson in hindsight is to design the business to automate or outsource as much non-core work as possible…
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Justin Jackson
Justin Jackson@mijustin
Replying to @chris_hawk
@chris_hawk Most of the successful folks I know started really small ($50 / month) and grew their business over years and years.
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Justin Jackson
Justin Jackson@mijustin
"The world will be a better place when we have more self-taught, self-supporting entrepreneurs with real businesses." – @MarcEglon
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Justin Jackson
Justin Jackson@mijustin
@pjrvs If you liked Oculus, you've got to try the VIVE.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One option is to look at platforms:

“Tons of businesses already spend money with @Shopify; what could I build on top of that platform?”
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Justin Jackson
Justin Jackson@mijustin
One of the best ways to find new business opportunities is to ask:

“Where are people already spending their money?”
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Justin Jackson
Justin Jackson@mijustin
Don’t equate hype in the tech culture with market demand.
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Justin Jackson
Justin Jackson@mijustin
“In any given moment we have two options: to step forward into growth or step back into safety.”
— Abraham Maslow
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