Tweets

Justin Jackson
Justin Jackson@mijustin
@I_am_yunik I agree! Building an email list, improving SEO, answering questions on forums, etc... are all a part of this. πŸ‘
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: What makes good work exceptional?

Editing.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Your 30,000 word book should be 10,000.

Your 60 minute speech should be 30.

Your 166 lines of code could be reduced to 25.
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Justin Jackson
Justin Jackson@mijustin
@pjrvs I’ve got a few Google+ invites if you want one! πŸ‘Œ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What seems obvious to experienced programmers is a mystery to a beginner!

So helpful to get live help from folks like @freekmurze πŸŽ‰
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Promoting your product doesn't mean you should be like the Kool-Aid Man, busting into every conversation.

But it does mean:
- Sharing your story
- Sharing the lessons you discover
- Sharing your excitement when you launch
- Telling folks about what you're working on right now
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Justin Jackson
Justin Jackson@mijustin
If you're a founder, and your product is good:

- talk about it
- tweet about it
- podcast about it
- blog about it
- livesteam it
- demo it

Remind people, daily, that you exist.

Make it easy for customers to find you!
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Justin Jackson
Justin Jackson@mijustin
Replying to @freekmurze
@freekmurze Dumb question:

If I fork this, how do I get it running locally?

(I've already cloned the repo to my local machine)
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Justin Jackson
Justin Jackson@mijustin
πŸ‘‰ Today, @tylertringas sent me a really thoughtful video, where he gave me some solid ideas for improving and growing @TransistorFM.

I ❀️ this community of product people who are so open to helping each other out.

Thank you, Tyler! πŸ™Œ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
When you see existing momentum, but no real satisfying solution, take note!

You've likely identified a pocket of pent-up demand.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @dominicstpierre: πŸŽ‰ That's it, I'm officially an author (I think?), my book is completed, it has been 11 months, it is WAY harder than I…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @tylertringas: We need a new term other "bootstrappers" that articulates the value of the bootstrapper community but doesn't define itse…
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Justin Jackson
Justin Jackson@mijustin
Replying to @cliffordoravec
@cliffordoravec Increasingly I'm feeling like "word of mouth is everything" for products that want to be sustainable for a long time.
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Justin Jackson
Justin Jackson@mijustin
πŸŽ™οΈ Podcasters!

πŸ‘‹ My friend @jonbuda and I are building a small company: @TransistorFM.

❀️ We'd love to be the home for all your shows (get unlimited shows for one price).

πŸ“ˆ We provide advanced analytics + global audio CDN for fast downloads.

πŸ‘‰Β https://transistor.fm/?via=twitter
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
☝️ that @peldi quote is timeless btw:

πŸ’―Β "If your product is remarkable, getting noticed is a lot easier."
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Justin Jackson
Justin Jackson@mijustin
RT
RT @earthlingworks: @mijustin Problem is you usually need both at the right level. Enough marketing/leads to get good feedback and iterate…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The best questions you can ask are still:

1. WHO is it for?
2. WHAT is it for?

Put another way:

1. What group of people am I making this for?
2. How will they use it to make their lives better? (And how is it better than what they're already using?)
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Justin Jackson
Justin Jackson@mijustin
@kevindfontenot @ScottMagdalein This makes sense, because marketing strategy generally follows the product.

When the product changes/improves the marketing shifts too. πŸ‘
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Think of marketing as a delivery car. πŸš—

You've got to have a product that's worth delivering. πŸ•

If there's no desire for the product, you don't need the delivery car. πŸ˜‹
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Justin Jackson
Justin Jackson@mijustin
9/10 it’s not a marketing problem.

It’s a product problem.
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Justin Jackson
Justin Jackson@mijustin
Replying to @dpromanko
@dpromanko Haha. That was a bad one. The ones I've done in my studio are a lot better. πŸ‘
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Justin Jackson
Justin Jackson@mijustin
β˜• Unlimited Coffee Cup as a Serviceβ„’
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Justin Jackson
Justin Jackson@mijustin
Replying to @quuu_co
@quuu_co A6. To rank high in the Apple Podcasts charts:

βœ‰οΈ Send a personal email to everyone you know asking them to subscribe, download episodes, and leave a review.

πŸ“± Whenever you share on social, use the Apple pods link.

πŸ‘‰ Choose a subcategory as your primary category.

#qchat
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Justin Jackson
Justin Jackson@mijustin
Replying to @quuu_co
@quuu_co A5. Most important podcast metrics:

πŸ“ˆ Estimated number of subscribers.

πŸ“Š Average downloads per episode. (Advertisers especially like these numbers)

🎧 Listener trends. What's their fave episode? Are downloads going up or down?

We offer all of these in @TransistorFM.
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Justin Jackson
Justin Jackson@mijustin
Replying to @quuu_co
@quuu_co A3. Here are my gear recommendations:

🎀 ATR2100 USB - dynamic mic, very good sound for the price.

🎧 Sennheiser HD 202 II

πŸ’» For editing Garage Band, Audacity. I actually like Screenflow!

πŸ“Š For hosting + analytics I like @TransistorFM (but I'm biased 😁)

#Qchat
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Justin Jackson
Justin Jackson@mijustin
Replying to @quuu_co
@quuu_co A2.

πŸ‘‰ The key is to make your podcast UNIQUE.

πŸ™…β€β™€οΈ Don't look at what's already been done and replicate that. You can't compete with their marketshare / mindshare.

πŸ“ Start with actionable advice for your industry, 15-20 minutes long.

#qchat
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Justin Jackson
Justin Jackson@mijustin
Replying to @quuu_co
@quuu_co A1.

πŸŽ™οΈ Podcasting is the best way I've found to earn trust with an audience.

🎧 More than blogging, video, and social, there's something deeply personal about listening to a host, week after week.

πŸ’° Once you've earned their trust, customers are more likely to buy.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
☝️ Once you've answered those questions, ask yourself:

1. Do you like the intended audience? Do you have a built-in advantage there? Do you know how to reach them? Do they pay for things?
2. Does your tool give them so much value that they'll use it and pay for it?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
πŸ—£οΈΒ The two most important questions in product dev are:

1. Who is it for?
2. What is it for? (What superpower does it give them?)

πŸ€” Those are the questions you'll need to ask first.

πŸ” They'll give you clues as to whether your idea is worth pursuing.
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Justin Jackson
Justin Jackson@mijustin
πŸ€” I get this question quite a bit:

βœ‰οΈ "Can you tell me if my idea is good before I spend too much time building it?"

Here's my advice πŸ‘‰
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