Tweets

Justin Jackson
Justin Jackson@mijustin
"I prefer to do this the way I've always done it."

โ˜๏ธ Changing people's habits is hard.

"This is the way we've always done it" has a huge gravitational pull.

If your product is continually fighting this gravity, you're going to have a hard time.
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Justin Jackson
Justin Jackson@mijustin
Replying to @sheherenow_
@jongold One of my faves is Battle Beast (but it's definitely not for everyone). ๐Ÿค˜
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Dear @CrunchyBagel,

My full-time job is just telling people about Streaks now.

Please send help.

Sincerely,
Justin ๐Ÿ˜‰
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Justin Jackson
Justin Jackson@mijustin
Replying to @MarcEglon
@MarcEglon The "no drinking" thing has been really healthy.

Just overall I feel better. Way less mornings waking up feeling like ๐Ÿ’ฉ.
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Justin Jackson
Justin Jackson@mijustin
Replying to @yasinkavakliat
@mecoupz This is probably true.

Most folks that show up are folks I've built a relationship with. ๐Ÿ‘Œ
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Justin Jackson
Justin Jackson@mijustin
Replying to @erlangfak3
@erlangfak3 The hardest part has been "social awkwardness;" but I've managed to overcome that. ๐Ÿ‘Œ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
โ˜๏ธ it was hanging out with @JamesClear and then reading his book that really kickstarted this for me.

I realized I couldn't keep hanging out in my "gutter."

"Every time you do something, you're voting for the person you want to become."
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Justin Jackson
Justin Jackson@mijustin
Pretty proud of these two so far:

๐Ÿ™…โ€โ™‚๏ธ๐Ÿบ no alcohol for 57 days straight
๐Ÿ’ช๐Ÿ‹๏ธโ€โ™‚๏ธ 29 days at the gym in 2019
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Justin Jackson
Justin Jackson@mijustin
Kickstarter is good at network effects. ๐ŸŒฏ๐Ÿ’จ
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Justin Jackson
Justin Jackson@mijustin
This is what I love about the @rails community.

A newbie (me๐Ÿ™‹โ€โ™‚๏ธ) asks a newbie question.

Tons of folks show up in chat to help.

@jmcharnes (from @podia) calls me on Skype and walks me through the whole thing. ๐Ÿ™Œ

https://youtu.be/Ob4WGoRp_UE
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Justin Jackson
Justin Jackson@mijustin
Love this line from @asmartbear's latest essay:

"The 'long tail' can sound appealing, but it sure is easy to sell vanilla ice cream at the beach even when youโ€™re right next to another ice cream stand."

So true! ๐Ÿฆ๐Ÿ–๏ธ

https://blog.asmartbear.com/kung-fu.html
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Your values are tested only when the decisions are tough."

"Find and focus on one reliable distribution mechanism."

"Selling to the mid-market is hard."

"Sell more value, not more time. People don't value their time."

So much great stuff in here @asmartbear! ๐Ÿ™Œ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattwensing
@mattwensing @AndrewAskins The broader point is that you're always leveraging a network (platform) bigger than yourself.

In that case, both Craigslist and the App Store apply.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @AndrewAskins: A common piece of advice for founders is not to build on someone else's platform. But @mijustin pointed out something cleโ€ฆ
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Justin Jackson
Justin Jackson@mijustin
Replying to @marshal
@marshal @ConvertKit I used to filter them out (at the segment level), but now I've dramatically reduced the number of automations I have running.

So if you're signed up for my newsletter, you'll get it on Saturday at 4am (no matter what other automations you're in).
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Justin Jackson
Justin Jackson@mijustin
RT
RT @JamesClear: Merely believing you deserve something doesnโ€™t make it a reality.

But believing you *donโ€™t* deserve something will preventโ€ฆ
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Justin Jackson
Justin Jackson@mijustin
RT
RT @TransistorFM: ๐Ÿ‘‰ย Wise observation from @happierman (Nightvale).

๐ŸŽ™๏ธ To succeed in podcasting you have to be:

1. The first
2. The best
3โ€ฆ
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Justin Jackson
Justin Jackson@mijustin
Replying to @glenmccallumcan
@glenmccallumcan Yes, the platforms are almost always temporary.

You ride the wave as long as it lasts. ๐ŸŒŠ๐Ÿ„โ€โ™‚๏ธ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Arguably, we're almost always piggybacking on someone else's success.
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Justin Jackson
Justin Jackson@mijustin
Replying to @m1guelpf
@m1guelpf I'm thinking of staying a few days after with my family (kids aged 16, 13, 11, 9). If we all come, we should meet up!
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Justin Jackson
Justin Jackson@mijustin
Replying to @NathanG
@NathanG I think the positioning was key, but building on other folks' platforms really helped fuel their growth.
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Justin Jackson
Justin Jackson@mijustin
Replying to @NathanG
@NathanG Actually, I think ConvertKit is largely being built on influencers' platforms (Pay Flynn, etc)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Certainly, every high growth business seems to be built on someone else's platform.

iPod was built on of MP3 and Napster.

iPhone was built on iPod, Blackberry, and device subsidies from cell carriers.

App Store was built on iPhone (and earlier work done by Palm).
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Justin Jackson
Justin Jackson@mijustin
@phillipsharring That's the thing I'm trying to unravel a bit.

"Target a niche" has become cliche internet business wisdom these days, but it seems that the platform you build on is just as important.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We like to think that entrepreneurs are building something out of nothing, but that's almost impossible.

You're always building on top of something.

General Motors, for example, benefitted greatly when the federal government started publicly funding freeways.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Arguably, most tech businesses are built off someone else's platform:

- Indie Hackers was built off Hacker News.
- Airbnb was built off Craigslist.
- Most podcast businesses are built off Apple Podcasts.

The internet itself was originally someone else's platform (U.S. Gov)
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Justin Jackson
Justin Jackson@mijustin
๐Ÿค” Thinking out loud here:

The size of the platform you target is a big multiplier for how successful your business will be.

Example:
"My niche is Facebook ads"
"My niche is Shopify stores"
"My niche is PHP developers"
"My niche is foodies on Instagram"
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Jonflarson: This is so interesting. Not just because of the rapid growth of Apple, Google, Amazon, etc, but also the collapse of brandsโ€ฆ
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Justin Jackson
Justin Jackson@mijustin
๐ŸŽฏ

"Marketing isn't a single event. It's the sum total of everything your company does that a potential or actual customers sees or interacts with, from emails to casual conversations to tweets."

โ€“ @pjrvs, Company of One
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Justin Jackson
Justin Jackson@mijustin
RT
RT @whizzzoe: On point! It's not about marketing problem, but a product problem. Ask ourselves:"Have we created something people want?" Proโ€ฆ
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
โ˜๏ธ this definitely doesn't explain all bias, but it's interesting to think about how a paycheque can color our ideology.

Think about issues like:
- climate change
- inequality
- privacy
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Justin Jackson
Justin Jackson@mijustin
This explains my bias, your bias, everybody's bias:

โ€œIt is difficult to get a man to understand something when his salary depends upon his not understanding it.โ€
โ€” Upton Sinclair
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