Tweets

🎯

https://twitter.com/r00k/status/1098298821128454144?s=21

☝️ seriously, @LaraconUS is one of the best run conferences I've been to.

Attendees get seriously spoiled.

If your use #laravel, get a ticket!

hot damn @taylorotwell puts on a good php party

https://twitter.com/taylorotwell/status/1098363077148491781?s=21

@mattwensing @TransistorFM @mikevardy yup. This fixes that too! 💪

@iChris My first office in #vernonbc was $200 / month + internet.

At @CoWorkVernon, it's $275 / month for a full-time desk and blazing fast internet.

Having a place "outside the home" where I work has been really important for me. 👌

Testing out a new CDN for @TransistorFM on @mikevardy's podcast.

Feels fast! 🔥

@thejonotron 👏

@meyerweb Just donated! 🙌

So good. So true.

https://twitter.com/meyerweb/status/1093949945302970369

@dvassallo @patio11 Added here:
https://github.com/TransistorFM/hit-by-a-bus

Thanks! 🙌

Prof. Glen Urban's framework for building trust:

1. Confidence ("I believe what you say")
2. Competence ("I believe you have the skills to do what you say")
3. Benevolence ("I believe you're acting on my behalf")

(from @pjrvs' book, Company of One)

@tiggreen The Logitech 930 is what I have.

Here's a side-by-side comparison:
https://youtu.be/vnQXpyAzaoQ

Whoa. Podcasting is on 🔥.

https://twitter.com/TransistorFM/status/1097983533505667073

I've started an open source "hit by a bus" checklist for founders here:

https://github.com/TransistorFM/hit-by-a-bus/

@natalienagele @joshkaufman @BaconBizConf @amyhoy 👌 I'm going to create an open-source checklist here:

https://github.com/TransistorFM/hit-by-a-bus/

@adamwathan @natalienagele omg.

@natalienagele Yes, we realize we need to do this! 😬

Is there a good template/checklist we can use?

Founders (especially bootstrappers with co-founders):

How do you deal with the "what if I get hit by a bus?" problem? 😱 🚌

https://share.transistor.fm/s/a36d03eb

@mattcassinelli Creating a task for this now. @jonbuda and I will look into this today!

@mattcassinelli Yeah, I just replied to that thread. I definitely want to fix this.

@mattcassinelli @mescutia @_supercomputer @TransistorFM Oh yikes. We'll definitely look at this.

What would be a better taxonomy for short URLs?

RT @buildyoursaas: New founders' podcast:

@jonbuda is wondering what happens if he gets hit by a bus.
@mijustin is looking at bandwidth co…

RT @mijustin: To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

@kentcdodds Congrats man!

@Kameronkales Yup: @breaker, @castbox, and Himalaya are all working on this.

(@spotify too)

RT @TheEricAnderson: However, the other big differentiator can be brand. Given two roughly similar SaaS products, the one with the stronger…

Related:

https://twitter.com/noahkagan/status/1097509293081935873?s=21

Another great episode from ⁦@iamashley⁩.

"Does the company you're building match the life you want to live?" https://overcast.fm/+McFGItbuk

@brightdigit 1. Screenflow
2. @code

@brightdigit The operating system!

Mouse support.

Software.

THIS!!!

(Especially for conferences that don't pay their speakers)

Speakers spend an enormous amount of time, energy, and money preparing their talk.

The *least* you can do is give them a video of their talk. That's an asset they can use.

https://twitter.com/lovevalgeisler/status/1097508583040827393?s=21

RT @sujanpatel: Great advice for founders https://twitter.com/mijustin/status/1097165889445683200

@mojcamars * or kids

Looking at my home internet use.

What happens in October? HALLOWEEN 🎃

What is Halloween? EVIL 💀

Is the devil using my internet? YES 😈

The marketing potential of your product is determined early on:

1. The market you choose (how cheap/easy are they to reach? do they pay for things?)

2. The customer desire you choose to tackle (how strong is it?)

3. The product you choose to build (does it satisfy the desire?)

@no_fear_inc @codyschneiderxx Reach is leveraged by the foundation you set at the beginning:

1. The market you choose (how cheap/easy are they to reach? do they pay for things?)

2. The customer desire you choose to tackle (how strong is it?)

3. The product you choose to build (does it satisfy the desire?)

@delk @Cloudflare @terinjokes Thank you! ❤️

🙋‍♂️ Do I know anyone who works at @Cloudflare?

RT @KateKendall: Completely agree. Have been doing a lot of early-stage advising lately and almost always it’s a product-market fit problem…

@Ayo_Af I don't think customers necessarily gravitate to the best product, but rather the most desirable product.

Desire is usually a result of good:

1. Product / market fit
2. Product design + execution
3. Product marketing

RT @jmckinven: I love this thread. So much useful stuff 👊🏻 https://twitter.com/mijustin/status/1097165889445683200

What makes a good market?

In my book, I recommend that you look for three attributes:

1. Purchasing power
2. Purchasing desire
3. Critical mass

https://devmarketing.xyz/saas-target-market/

@chris_hawk In my book, I recommend that you look for three things in a target market:

1. Purchasing power
2. Purchasing desire
3. Critical mass

@KevinRaetz @JamesIvings It's mostly about the order of things.

Yes, you need to tell people about your product. But that comes second.

First, you have to build on a solid foundation.

@samselikoff @kwuchu Gotcha.

Is the issue that you think they're judging you?

Or is it more of a comparison thing? "My work just can't compete with that."

@seanwes No, you're right, I missed a crucial step in there:

5. TELL PEOPLE ABOUT IT

Marketing is showing people how their lives could be better with what you've built.

(But that has to reflect the reality you've observed in their lives)

And, YES! "Tell people about it" is a crucial step.

https://twitter.com/earthlingworks/status/1097191073690968064?s=21

How do you do all this?

"You cannot know what your audience actually wants until you engage with them." – Seth Godin

Hang out with people in their world. Interact with them in the Commons.

@codyschneiderxx @kshaper There's nuance to that though.

Not every business values "saving time" as @copyhackers explores here:

https://copyhackers.com/2012/10/save-time-and-money-is-lazy-ass-messaging/

@EricDiviney @seanwes Yes, you really need to execute these steps well:

1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition

@codyschneiderxx Part of this is semantics, but I've found I'm better at recognizing what people truly want (and will pay for) as opposed to guessing what they need (and will pay for).

One feels prescriptive ("you need this!") the other is descriptive ("I'm listening, and you seem to want this")

In order to succeed you'll need to execute these steps well:

1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcomes they want
4. Do it better than the competition 😉

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

@kshaper @pjrvs Product creators have to do these steps well:

1. Pick a good market
2. Discover what they desire
3. Build something that gives them the outcome they want

@seanwes In a sense.

I think "good" can mean different things to different people.

To me, the product has to offer an outcome that is desirable to customers.

@peldi got close with:

"If your product is remarkable, getting noticed is a lot easier."

But it's largely about outcomes.

@codyschneiderxx To me, it seems that people generally buy products they want (and often ignore things they need).

https://youtu.be/OgZhIWquqiw

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

We offer this at @TransistorFM and have seen an 📈 in interest for private podcasts.

https://twitter.com/clayhebert/status/1052994766604886016?s=21

@cgenco "All phone calls are spam."

What a crazy world we live in.

@samselikoff @kwuchu When you say "ignorant of the heavy hitters," who are the heavy hitters? Not sure I understand the reference.

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

@KevinRaetz @TomBilyeu Sweet, I'll check it out! 👍

@maxua @asmartbear Yup. Totally agree.

RT @Pinboard: My name is Pinboard, I am a small tech company, and I had to pay around 27% of my gross revenue in Federal taxes last year. h…

@desfocado Thanks for sharing it! 🙌

@themarkcarroll Thanks for sharing it! 🔥

RT @themarkcarroll: You Only Win Once https://justinjackson.ca/rodney-mullen <- good stuff in here, stay relevant and build on those transferable skills h…

I'm still a baby programmer, but all this stuff @calebporzio is working on seems cool.

(also: the ability to write all that code inline seems like a ➕ for new @laravelphp devs)

http://calebporzio.com/proof-of-concept-phoenix-liveview-for-laravel/

@adamlogic #i #totally #agree

RT @RyanBethencourt: There's a deep wisdom here, we all have to embrace constant reinvention if we want to innovate. https://twitter.com/mijustin/status/1096834365097631744

This weekend's blog post: https://justinjackson.ca/rodney-mullen

"Many founders want to be #1. What they don't realize is how hard it is at the top. You are the incumbent that everyone wants to beat. And instead of innovating, you spend your time playing defense."

RT @geoff_baskwill: Good quick essay on how being at the top of your game can crush innovation, and how tech can be like skateboarding, by…

@jeremywatt @web Ah. Just figured it out: "direct to consumer." 👌

@jeremywatt @web What's DTC? Haven't heard that term.

@LoganNickleson Yup! I'm a big fan. 👍

RT @oniryx: “Passion isn't enough; we need the rigor” ⁦@mijustin⁩ https://justinjackson.ca/rigor

@Shpigford What. I gotta try this.

@avclark Try @m1guelpf's https://blogcast.host

@taylorotwell @adamwathan that's why I luv pairing with adam

This hits too close to home.

@jeremyvaught @mockingbirdbway @LaraconUS oooh! Are they $$$$?

Btw - I'm thinking about bringing my kids to this one.

Riding more frozen waves this morning. #vernonbc

❄️🌊🏂

@asmartbear just donated! 🙌

RT @ianlandsman: Entrepreneur tip. Knocking a single thing off your todo list a day is a reasonable goal.

@PaulAntWilliams @SingleFounder @robwalling ☝️ I like this one.

@brennandunn NYC?

@daviswbaer @Shpigford Oh god. I came here to say this. 🤣

@delk Gotcha.

@KarenUnland I hope you brought a voice recorder!

@delk Individual investors will often model their return on investment as 2x, 3x, 5x, 10x, etc.

I realize this is different (because the investment is pooled, and not every investor will get that return multiple).

But... it's the only info we have. I can't find any public rev data.

RT @garrettdimon: It's so easy to get carried away with a 10-year vision when the 1-day vision is all you need.

I thought I knew better, b…

@scottmathson @m1guelpf @buttondownemail Which editor are they using?

Another guess on what Spotify paid for Anchor.

Anchor
- $14.4M in funding
- Acquired for $100M
- Return multiple: 7x

@andrewculver I luv u 2

@sambreed Sending you lots of ❤️

There is tons of UX that serves human beings' legacy needs.

We like the things we're used to.

"The paper document" is an archetype. It's a symbol that will probably last a long time.

https://twitter.com/csallen/status/1095913479305814016

I've been really impressed with what @tylertringas and the team at @earnestcapital are doing.

Bootstrappers finally have options. 👍

They just opened up applications!

https://earnestcapital.com/is-earnest-capital-live-yet/

RT @patio11: @tylertringas The US does not have thriving ecosystems devoted to producing small software businesses, which can *very plausib…