Tweets

Justin Jackson
Justin Jackson@mijustin
Getting this question a lot:

"What markets are growing, but still have the potential for a new business to grab market share?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @pascallaliberte
@pascallaliberte Yup! I took French immersion here in Canada for 10 years (half my teachers were from France, the other half from Quebec).

It's pretty rusty now, but I can sometimes fake it. 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
At home, we're getting ready for a French exchange student (who is coming to stay with us).

At @TransistorFM, we're starting the 3rd week of our 6-week dev cycle (inspired by @basecamp's "Shape Up"). Really encouraged so far; this new feature is 🔥.

Now: doing customer support!
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Justin Jackson
Justin Jackson@mijustin
Happy Monday! ☀️

What are you up to this week?
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Justin Jackson
Justin Jackson@mijustin
Replying to @rzvme
@rzvme Yup! We’ve seen people do this. There are just not a ton of podcasts using that model yet.
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: This is why consulting is great for aspiring product people: you get to see what kinds of problems folks with money want solv…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: We tend to assume the best of people (that's a good thing!)

Here's how you can recognize a toxic person:

(Described here by…
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: The challenge?

Most of the time you can't reason with toxic people.

Remember, for them "it feels good to feel bad."

As La…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Just updated that post again (4 hours later) to clarify some of the thoughts. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @mjwhansen
@mjwhansen thanks Michele. I think I'm going to send this as tomorrow's newsletter as well. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you've ever felt metaphorically "punched in the face" by someone online: I know how much it sucks.

I hope this thread helps you recognize:

- you're not alone
- their behavior is not OK
- comments from a toxic person have nothing to do with you
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I'm not sure what the right solution is for dealing with negative people online.

Here are my current thoughts:

1. Ignore people who are consistently toxic and negative.
2. For myself, be open to correction from my trusted friends: "Hey Justin, that wasn't nice."
3. Be kind.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The challenge?

Most of the time you can't reason with toxic people.

Remember, for them "it feels good to feel bad."

As Lane, Hull, and Foehrenbach point out:

"They have a recurring need for activities that eliminate pleasure and induce a state of dysphoria."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
These folks are constantly:

- embroiled in some form of online drama
- shaming and humiliating people publicly
- saying negative things about others publicly
- hanging out with other negative people that like to complain

They distrust anyone who seems happy or earnest.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
We can see how this kind of behavior gets manifested online.

Behind a computer screen, it's even easier for folks who are hurt, bitter, angry, resentful, to lash out at others.

Eventually, if you're on the internet, you're going to encounter one of these toxic people.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Three researchers (Lane RC, Ph.D., Hull JW, Ph.D., Foehrenbach) observed cases of this addiction to negativity.

They found that folks became "attached to and dependent on various forms of negative behaviors and destructive attitudes toward self and others."
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
A hurt, bitter, or resentful person will dig into these feelings; they'll be comforted by them.

"Our addiction to suffering is at some level driven by a desire to feel better." – @ncolier

In a perverse way, it feels "good" to feel bad.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For me, going to therapy was the key to climbing out of my negativity.

With help, I was able to remove the resentment that had been festering inside me for years.

It wasn't until we'd dealt with the root pain that I was able to see clearly.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
All of us are prone to this behavior on some level.

Our emotional health goes up and down.

And when we're feeling down, we can think, do, and say things that aren't kind.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I don't think I ever lashed out at anybody publicly, but I can remember meeting smart, purposeful, twenty-somethings and being off-put by their wholeheartedness.

Their "joie de vivre" was enough to provoke negative thoughts inside of me.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Fast forward many years.

In 2017, I was depressed. I was grappling with some hard stuff in my personal life.

At the same time, I'd allowed feelings of cynicism grow inside of me.

This resulted in me being resentful towards anyone who seemed happy and earnest.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I remember being so shaken when I heard that story.

What causes an individual to respond with such violence and vitriol?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
But it didn't matter. There was no reasoning with the angry man.

He continued to escalate.

And then he punched Colin in the face and walked away.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Colin opened his window, and the man started yelling at him. He was upset about something. It might have been about how Colin was parked; I can't remember.

Colin was shaken but was trying to resolve the dispute with kindness.
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Justin Jackson
Justin Jackson@mijustin
Storytime:

My friend Colin is one of the most gentle souls I know. He's so earnest in his kindness; he wears it on his sleeve.

Years ago, he was sitting in his truck in a parking lot.

A man walked by, visibly upset, and motioned for him to roll down his window.
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Justin Jackson
Justin Jackson@mijustin
There have been a few times now where I've stumbled on a fascinating article.

"Wow, this is well-written," I'll say while scrolling down.

Every time I end up at the bottom, only to see it was written by @anthilemoon!

Well done Anne-Laure! Really enjoying these. 🙌
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Justin Jackson
Justin Jackson@mijustin
Replying to @iChris
@iChris We just ordered one of these for the cowork space 😉
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Justin Jackson
Justin Jackson@mijustin
Replying to @petersuhm
@petersuhm @asmartbear Wow. I’ve honestly watched that talk dozens of times. Every time I watch it I get something new out of it.

This is a good one. 👌 Thanks for sharing it.
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Justin Jackson
Justin Jackson@mijustin
People interpret what you say (your tweets, blog, podcast, emails) through the lens of their current circumstance.

As a publisher, it’s been interesting to see all the different ways people process a piece of content.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mattwensing
@mattwensing @joshuaanderton I don't think there has been a huge surge in podcasting. Just years of steady growth.

I think what's changed is we crossed a threshold: now, over 50% of the US population listens.

Now, the majority of folks listen; that will continue to have reverberations throughout society.
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Justin Jackson
Justin Jackson@mijustin
@brhea Very unlikely he'll hit that level of repetition.

Merlin Mann does many podcasts (with different co-hosts) but most folks only listen to 1-2.
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Justin Jackson
Justin Jackson@mijustin
Replying to @joshuaanderton
@joshuaanderton @ConvertKit @wpengine Lots of momentum in those markets! In that:

A) every day new customers enter the market
B) every day existing customers need “more” (more power, expanded limits, more uptime)
C) every day there are customers switching from one provider to another
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Justin Jackson
Justin Jackson@mijustin
Replying to @supremerumham
@supremerumham Yup! I remember seeing that.

It's just one case, and there are definitely folks making it work, but there's not a lot of them!
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Justin Jackson
Justin Jackson@mijustin
So damn excited about the proof of concept @jonbuda just showed me for an upcoming @transistorfm feature.

It's already 🔥.

I can't talk about it yet though! 🤐😅
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: It's the actions we take every day, for years and years, that eventually lead up to a given result.

Nothing is a "sudden suc…
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"What are most people doing currently?" is key.

People's current pattern generally determines their direction.

Example: If I've never thought about pair programming, it's unlikely you'll convince me to buy @PairWithTuple. But if I loved Screenhero, you have a chance.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mapdev
@mapdev Yes! I've been using @DescriptApp for quite a while!

I use it mostly for generating transcripts, but I know some folks that do all of their editing in there. 👌
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick @jonbuda Yup! I could be wrong.

My position:

1. There's not enough podcasts looking to monetize in this way in the first place.

2. Of those that *do* want that monetization, there's an even smaller group that have the audience size to make it work.

3. Of those, most are using Patreon
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Justin Jackson
Justin Jackson@mijustin
Replying to @CupOJoseph
@CupOJoseph For me, my best businesses have come from being active in an industry, community, or space, and observing there.

What’s the last piece of software your boss bought? Why’d they buy it? What caused them to pull the trigger?

What’s everyone in your industry using?
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Justin Jackson
Justin Jackson@mijustin
Replying to @wilbertliu
@wilbertliu @TransistorFM If there’s existing demand for a product there are:

a) new users who are buying it for the first time
b) existing users who are switching for various reasons
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The key is to respond to demand that’s already being demonstrated in the market.

What we don’t want, as entrepreneurs, is to come up with an idea that seems cool but doesn’t naturally attract customers.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Example 2:

You work for an agency.

You notice that requests for “accessibility audits” is on the rise. You discover that new legislation requires it.

As you work with clients, you learn how to do the audits manually.

But it could be automated with software! Build that.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Example 1:

You see a lot of businesses are googling for “terms of service generator.”

You investigate, and notice that there’s no service built specifically for SaaS. In fact, “SaaS ToS generator” is the 2nd most popular search.

That might be a good product to build.
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Justin Jackson
Justin Jackson@mijustin
Too many folks build a product, and then shop around for a market that might want it.

That’s backwards.

Instead, look at what the market is already shopping for and build that.
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