Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
7. Calm Work Environment:

Stress and chaos are replaced with clear work goals, boundaries, and communication.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
6. Sustainable Growth:

Calm Companies want to grow but at a sustainable pace. Growth should serve a higher purpose. Ambition is good, but not at the expense of well-being.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
5. Mindful:

At a Calm Company, decisions and commitments are made mindfully. We ask: will this decision make our lives worse? More stressful? Does it align with our values? Will this commitment add too much weight to our culture?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
4. Fun:

@calebporzio reminded me of this: Calm Companies produce more opportunities for fun.

"What if we ran a retreat?" "What if we went on a team retreat in the mountains?" "What if we put an easter egg on our website that plays a silly song?"
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
3. Freedom and Flexibility:

As founders, we build businesses to give us more freedom. A Calm Company gives team members the flexibility to live well, pursue hobbies, exercise, take breaks, go on trips, and connect with family and friends.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
2. Purpose:

Calm Companies have a strong sense of purpose: "What are we building this company for?" Generally, there's an internal purpose: "to improve the lives of the team," and an external purpose: "@ConvertKit is on a mission to help creators earn a living online."
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Justin Jackson
Justin Jackson@mijustin
Here is my list of Calm Company attributes.

Am I missing any?

👉
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Justin Jackson
Justin Jackson@mijustin
Replying to @Kusti
@Kusti @sharetribe Yes, there are lots of words that work; “balanced,” “grounded,” “mindful,” “stable.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @itaydre
@itaydre Thanks for reading it / sharing it!

I’ll take “sustainable growth” over “endless growth” any day!
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Justin Jackson
Justin Jackson@mijustin
Replying to @hughdurkin
@hughdurkin I've worked for these companies! I tried to articulate the feeling of working there the best I could.
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Justin Jackson
Justin Jackson@mijustin
Replying to @jonfriesen
@jonfriesen Not always, but overall way calmer sailing than anything else I’ve been a part of.
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k I sent it to my 18-year-old, who's been feeling like he's in "the bog" post-high school.

Really helpful framing and advice. 👍
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Justin Jackson
Justin Jackson@mijustin
@Nuvei are you aware that your website is down?
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Justin Jackson
Justin Jackson@mijustin
Replying to @r00k
@r00k @tuple @SpencerCDixon You should be really proud of what you’ve accomplished at Tuple.

Excited to see what you do next!

(Fractal in NYC looks really cool)
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Justin Jackson
Justin Jackson@mijustin
Who here recently hit $5k MRR in the past 12 months?

I’m curious to see who the “up and coming” SaaS founders are.

(Reply here, or DM me)
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Justin Jackson
Justin Jackson@mijustin
Replying to @chrislema
@chrislema The risk with overemphasizing “execution” is it deludes people into thinking that if they work hard enough they can make any idea successful.

It’s just not true.

On the flip side, an idea that has tons of demand may need less “hard work” to make it succeed!
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Justin Jackson
Justin Jackson@mijustin
Replying to @nilansaha
@nilansaha Here’s how I define a business idea:

“I’m going to build this thing, at this time in history, for this market, in this way, for these reasons.”
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The market you choose, and the idea that you focus on, are the most important business decisions you’ll make. They’ll determine your trajectory.

How well you execute will be a big part of your success, but your ceiling for success is set by the idea itself.
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Justin Jackson
Justin Jackson@mijustin
Replying to @nilansaha
@nilansaha My guess is (if you disagree) it’s because we differ on how we define “idea” and “execution” (which activities get categorized in each).
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Justin Jackson
Justin Jackson@mijustin
Replying to @climatepaige
@climatepaige There are a number of reasons the idea worked.

It’s a twist on “let’s buy you (what will become) your special stuffed animal that you take everywhere.”

The mark of a good business idea is “can it consistently attract buyers?” and Build-a-Bear has been able to do they longer…
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Justin Jackson
Justin Jackson@mijustin
Replying to @climatepaige
@climatepaige The appeal of Build-a-Bear was giving parents and kids a creative experience they could share at the mall, commemorated by a take-home keepsake, and promoted through kid/parent peer groups.
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Justin Jackson
Justin Jackson@mijustin
I don’t think most businesses fail because their execution was bad.

I think most businesses fail because they chose to build on a weak idea.

Execution is important, but the opportunity you choose to pursue matters more.
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Justin Jackson
Justin Jackson@mijustin
Replying to @chantastic
@chantastic @aarondfrancis Really great conversation you two!

This quote from @aarondfrancis is 🎯

“If a business makes a business decision, you can get cut immediately. On the flip side, this should empower you to leave a job you don’t like!”
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Justin Jackson
Justin Jackson@mijustin
Let’s build more “mindful” tech products:

- let you rest
- aren't addictive
- decrease anxiety
- don't disturb the peace
- allow you to be present
- improve human relationships
- improve mental & physical health
- turn off when you've had too much
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Justin Jackson
Justin Jackson@mijustin
Replying to @PodcastMovement
@PodcastMovement Thanks for putting on another great conference! 🙌

It’s nice to be able to meet so many partners and creators in one place.
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Justin Jackson
Justin Jackson@mijustin
User research hack:

I'm using @casjam's @Clarityflow to get new customers to record themselves as they sign up for @TransistorFM.

I've already had 7 people record their onboarding experience.
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Justin Jackson
Justin Jackson@mijustin
Hanging out with @andrewculver in LA!

One of the best in the Rails, SaaS, bootstrapping community. 💯
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I wish my Podcast Marketing Trends co-host @iamjeremyenns was coming. 🙏

(if you’re a friend of Jeremy, let’s get together and talk podcast marketing!)
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Justin Jackson
Justin Jackson@mijustin
Replying to @danielzarick
@DanielZarick I’m on Hollywood Blvd right now with my three boys. I was wondering if we should go hike Griffith Park?
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Justin Jackson
Justin Jackson@mijustin
I’m in Los Angeles for @PodcastMovement this week.

If you’re around and want to chat about podcasting, @TransistorFM, bootstrapping, or marketing, let me know!

Looking forward to seeing all my podcast friends! 🙌
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Justin Jackson
Justin Jackson@mijustin
RT
RT @mijustin: Can you launch a successful company in your 30s, 40s, 50s, 60s, or even 70s?

Absolutely.

(For context, I'm 43 now, and I wa…
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Justin Jackson
Justin Jackson@mijustin
Springtime at the resort
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