Tweets

Justin Jackson
Justin Jackson@mijustin
Sometimes, getting expansion revenue is as simple as making it easy to invite team members to your billing plan. 🎯

Kudos, @derrickreimer; this "invite link" flow is perfect. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
After today's carving demonstration (at a programming conference) I'm all in on the WAK stack. 🤣

W - 🪵
A - 🪓
K - 🔪
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Justin Jackson
Justin Jackson@mijustin
Managed to push myself out of the office and go on my first trail ride of 2021.

Nothing crazy (for #vernonbc) but it felt good. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Ok! Thanks to all of you who suggested @RogueAmoeba.

And special thanks to @BretFisher who jumped on a call and showed me two techniques:

1. Use Ecamm Live Audio monitor + Loopback

or

2. Use Audio Hijack Pro + Loopback
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Justin Jackson
Justin Jackson@mijustin
Has anyone here figured out a solution to audio-sync issues in Zoom (when using Cam Link 4k and USB audio interface)?

https://youtu.be/R114_m7Ay3c
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Justin Jackson
Justin Jackson@mijustin
Replying to @acho_arnold
@acho_arnold I never said it was easy; but the possibility exists for many people who aren’t pursuing it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Nobody is insulated from these realities; even me!

This new project I’m investing in with @joshuaanderton will be judged by the market, and could fail.

I’m trying to increase our odds, but in business there are no sure bets.

https://podcast.megamaker.co/
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Justin Jackson
Justin Jackson@mijustin
Replying to @JordanGal
@JordanGal That observation seems correct.

It also explains why bootstrappers and VCs generally don’t get along at cocktail parties. 😆

Blind ambition seems irresponsible to indie founders. The idea of striking out 7 times with the hope of hitting 2-3 home runs is just alien to us.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
You can gauge demand as you go along:

- observing existing customer behavior,
- noting shifts in the culture,
- being aware of economic tides,
- launching small trial balloons and seeing how people respond.

The key is to not get too far down the river if the signs are bad.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The market is a brutal judge.

It doesn’t care how good your intentions are, how many customer interviews you did, how hard you worked on the design, how skilled you are at programming, or how prestigious your investors are:

customers will decide your final verdict.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
You gauge the strength of demand by the evidence of existing behavior:

How much effort are people applying right now to solve this problem?

How strong is the existing behavior?

How strong is the incentive for them to seek a solution?
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Justin Jackson
Justin Jackson@mijustin
Replying to @SymbolOfFlight
@SymbolOfFlight You gauge the strength of demand by the evidence of existing behavior:

How much effort are people applying right now to solve this problem?

How strong is the existing behavior?

How strong is the incentive for them to seek a solution?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
There is a prevailing belief that “great founders create new innovations out of thin air.”

In truth, product ideas emerge from pre-existing human behavior.

You can convince people to switch from horses to cars by targeting the existing desire (fast, efficient transportation).
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Justin Jackson
Justin Jackson@mijustin
Replying to @pradeephenry
@pradeephenry I think new category creation is rare.

Even in cases where it seems emphatic (the introduction of the automobile), it’s an evolutionary step on top of a pre-existing behavior.

With the car, marketers targeted the existing desire (fast, efficient transportation).
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Human behavior is iterative; it doesn’t spontaneously appear out of thin air.

New desires grow out of pre-existing conditions: what we’ve done, wanted, and bought in the past.

Good ideas don’t emerge out of darkness; they’re built on an existing foundation.
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Justin Jackson
Justin Jackson@mijustin
Replying to @pradeephenry
@pradeephenry Good marketing harnesses existing demand; it directs a customer’s existing momentum towards your product.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
People who built their company purely on passion (and succeeded) got lucky.

Their passion happened to coincide with a market where there was demand.

Beware of false-positives: most passion products fail!

There needs to be underlying customer demand for what you’re building.
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Justin Jackson
Justin Jackson@mijustin
The pre-requirement for a successful SaaS is customer demand.

If there’s no existing desire from customers, it doesn’t matter how good your marketing is (or how passionate you are).

Customer demand forms the baseline for your company’s trajectory.
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Justin Jackson
Justin Jackson@mijustin
Replying to @delk
@delk @Primer Nice! 🙌

But now I have unsatiated curiosity about what this new feature is! 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @earthlingworks
@earthlingworks 🎯 Arguably, SEO, building audiences, side-project marketing, and brand are all incredibly “expensive” in that they take a lot of time.
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Justin Jackson
Justin Jackson@mijustin
@itskyleharris Whoa! Nice! 🙌

Be especially thankful for best friends. 🙏
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Justin Jackson
Justin Jackson@mijustin
Replying to @jayacunzo
@jayacunzo Very true.

(Unfortunately, in my office, the central air system is right outside my door! 😢)
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Justin Jackson
Justin Jackson@mijustin
Currently on Mojave.

Is it time to upgrade? 😅
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Justin Jackson
Justin Jackson@mijustin
Replying to @Swizec
@Swizec Got it. Yup, we agree there.

(One tricky bit for folks with families is that the bar for “enough” is just so much higher. Many parents live in survival mode for so long. Raising kids in North America is incredibly expensive; even if you just want to be moderately comfortable)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It's these costs that are motivating a lot of parents to start their own businesses.

If you're a young couple, with 1 child, trying to make ends meet, the bar is just so much higher:

👉 at least $100k/year for most areas (but more likely $150k/year, due to housing increases)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In Washington DC, in 2017, here's what you'd need if you want to merely attain an *adequate standard of living:*

👨‍👨‍👧‍👦 For a family of 4,
💸 you'd need $105,539 ($115k today).

👩‍👧‍👦👨‍👧‍👦 For families of 6,
💸 you'd need $136,347 ($150K today).

👀 Housing costs are much higher in 2021.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In Bellingham, in 2017, here's what you'd need if you want to merely attain an *adequate standard of living:*

👨‍👨‍👧‍👦 For a family of 4,
💸 you'd need $81,634 ($90k today).

👩‍👧‍👦👨‍👧‍👦 For families of 6,
💸 you'd need $104,476 ($114K today).

(This is in a small city!)
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Justin Jackson
Justin Jackson@mijustin
When I first saw it, the "Family Income Calculator" by @EconomicPolicy was eye opening for me:

https://www.epi.org/resources/budget/

There's a massive financial jump to go from "no kids" to "kids" in America.

For many entrepreneurs, *this* is our motivation: providing for our families.
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Justin Jackson
Justin Jackson@mijustin
Replying to @PelagicDev
@PelagicDev @marketingdevs @megamaker Started blogging in 2008, podcasting in 2012. That helped me build a reputation, meet people, and grow my network.

The contract came from a company that advertised on my podcast. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @Swizec
@Swizec It feels like you have to do a lot of verbal gymnastics, instead of just admitting that money is a big motivator for most founders. Lol.

You can be motivated by other stuff too!

But a central purpose of business is… to make money. That’s capitalism!
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Justin Jackson
Justin Jackson@mijustin
Replying to @thejonotron
@thejonotron But in our society, to get those things, you need money!

It’s ok to say: “I’m motivated by money that will (in turn) get me the other things I want.”

Otherwise, we should just go work for non-profits, right?

(I worked for a non-profit for 8 years; didn’t earn enough. 😜)
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Justin Jackson
Justin Jackson@mijustin
Replying to @Swizec
@Swizec I get your point.

But even founders who outwardly buy this rhetoric of “making a dent in the world” are still motivated by money.

Otherwise, we’d see a lot more B-corps. 😜
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Justin Jackson
Justin Jackson@mijustin
Replying to @johncblandii
@johncblandii Not sure he’s just referring to crypto founders.

He invests in “regular” startups too.

Overall, it’s just a vapid thing to say.
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Justin Jackson
Justin Jackson@mijustin
Replying to @Swizec
@Swizec Not sure I believe that narrative.

Many of Silicon Valley’s “favorite” founders (Zuck, Bezos, Page, Brin, Gates, Musk) own significant percentages of their company’s stock.

I *wish* Bezos cared less about his money, and paid his employees more.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
🤔 If tech bro founders are really “not doing it for the money” how come none of them want to pay more taxes?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I know a bunch of incredible entrepreneurs whose original motivation was to “pay for diapers, day care, healthcare” for their kids.

In my books, that makes them “the best founders.” 💯
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
🎙 In 2018 I co-founded @TransistorFM with Jon Buda.

A big part of our motivation was to build a better product for podcasters.

But from the beginning we were clear: we wanted the business to give *us* a better life.

✅ More freedom
✅ More calm
✅ And yes, more dough
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Justin Jackson
Justin Jackson@mijustin
👋 Father of 4 here.

😰 As an employee, I struggled to make ends meet for years.

📆 I quit my job in 2014, and started my own company.

📈 Since then, I’ve consistently made more money as a founder than an employee.

A big part of my entrepreneurial motivation *is* money. https://twitter.com/APompliano/status/1401544790869786628
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