Build your audience first

Update: Many of you have asked me if I plan on releasing my sold-out Build Your Audience workshops as a stand-alone course. The answer is YES! Jump on my email list for updates!

Imagine having thousands of people lined up to hear about your next project.

Most people try to build a product first, and then find people to sell it to. My inbox is full of folks who've followed this approach, only to be disappointed because no one showed up to their launch.

Don't build in a cave

Successful product people follow a different approach: they launch their products to an established audience, and target a problem that audience shares. Why does this work? Because having your own audience is like having your own personal fan base. An audience will wait anxiously for you to release your new thing; instead of hearing crickets, you'll have sales on day 1.

"You need to build an audience before you build your product.” - Hiten Shah

Are you stuck? Looking to get from 0 to 1,000?

In every business I've run, there's been a common thread: the majority of  my sales have come from my email list.

Sales from email

For me personally, the magic started happening when I got 1,000 email subscribers. At that number, converting even a small percentage (say 2-3%) will net you 20-30 paying customers. You can get there. You can build a mailing list of 1,000. You can get your first 20 customers - in fact, you might even get more (my first book had a 20% conversion rate).

Like what you're reading? Get my free weekly newsletter here.

Ready to build your own audience?

Build Your Audience E-BookOn Sunday, June 29th, from 10am PST - Noon PST I'll be holding my second online workshop: Build Your Audience

. There will be 2 hours of live video, demos, and resources provided. You'll learn how to build your online audience from 0 to 1,000. The first one sold out, and had great reviews:

"This was amazing. Thank you!" - E. G., workshop participant
"Thanks so much for this session (and the resources)" - Denis

I've just opened up more spots, you can register now: Sold out! (This live event is open only to a limited number of participants)

What you'll learn:

  • how to define your audience the right way
  • how to research your audience, and discover what they really want
  • how to grow your audience (and which channel to focus on)
  • how an audience helps you sell products

Workshop teaser video

Here's a taste of what you can expect during the workshop:

http://youtu.be/7cVQUALDpNA

What you get:

Live presentation:

  • 60 minutes of teaching material (including some research secrets I don't share anywhere else)
  • 60 minutes of Q&A (including the opportunity for me to do live tear-downs)
  • You get to keep a copy of the video!

Additional resources:

  • Build Your Audience Handbook (PDF)
  • Tools Cheat Sheet (PDF)
  • Workshop Slides (PDF)
  • Choose your audience worksheet
  • Downloadable workshop video

My story

In the summer of 2012, something clicked: after years of struggle, I started focusing on a single audience. My blog posts started getting more traffic (80,000 views in a day), my mailing list grew to over 5,000, and my Twitter followers grew from 570 to 4,486. Today, my audience provides me with thousands of dollars each month in recurring revenue. By following some simple principles, you can build a profitable audience. That's me!

Cheers, Justin Jackson @mijustin

Update: Many of you have asked me if I plan on releasing my sold-out Build Your Audience workshops as a stand-alone course. The answer is YES! Jump on my email list for updates!
Home About Articles Newsletter MegaMaker
Powered by Statamic