Why people buy products

Clayton Christensen

“What causes us to buy products? Stuff happens to us. Jobs arise in our lives, that need to get done. When we have a job to do, we find something that we can buy or hire to get the job done. Understanding the cause of purchase, really improves the chance of success.”
– Clayton Christensen at Startup Grind 2013

Understanding a person’s profile, or their characteristics, doesn’t help you sell more products. Here’s what does: finding theĀ cause behind a buyer’s decision.

You can watch the whole video here.

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Published on August 6, 2013