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Why people buy products

Written by Justin on August 6, 2013

Clayton Christensen

“What causes us to buy products? Stuff happens to us. Jobs arise in our lives, that need to get done. When we have a job to do, we find something that we can buy or hire to get the job done. Understanding the cause of purchase, really improves the chance of success.”
– Clayton Christensen at Startup Grind 2013

Understanding a person’s profile, or their characteristics, doesn’t help you sell more products. Here’s what does: finding the cause behind a buyer’s decision.

You can watch the whole video here.

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