Why people buy productsWritten by Justin on August 6, 2013
“What causes us to buy products? Stuff happens to us. Jobs arise in our lives, that need to get done. When we have a job to do, we find something that we can buy or hire to get the job done. Understanding the cause of purchase, really improves the chance of success.”
– Clayton Christensen at Startup Grind 2013
Understanding a person’s profile, or their characteristics, doesn’t help you sell more products. Here’s what does: finding the cause behind a buyer’s decision.
You can watch the whole video here.
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