Tweets

Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For these platforms, content is a commodity.

When they can pay artists less for music, they will.
When they can pay vloggers pennies, they will.
When they can pay podcasters less, they will.
When they can pay writers nothing, they will.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
If you're not generating good ideas it's probably because:

- you haven't had enough experience in a given sector,
- you haven't learned to observe the way people behave,
- you haven't honed your instincts for recognizing the "pull" of a market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @smgrieser
@smgrieser I don’t know.

I think the reason most businesses fail isn’t because their execution was bad.

I think most businesses fail because they chose the wrong thing to build.
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Justin Jackson
Justin Jackson@mijustin
Replying to @kvlly
@kvlly 5. I no longer eat “meals;” my day is now just a series of snacks.
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Justin Jackson
Justin Jackson@mijustin
A telling tale:

“Building a customer base from scratch is actually quite hard — and expensive. DTC companies market on Facebook. Everyone is armed with the same millions of dollars in funding and they’re all driving each other’s marketing costs up.” 💸

https://link.medium.com/QP4vxlUuJ4
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Generally, folks only focus on other founder’s late-stage success.

They don’t see all the years they spent in the water, learning to paddle, trying to catch waves, and learning to recognize good waves.
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Justin Jackson
Justin Jackson@mijustin
Going up.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“Any preconception about the way things ‘ought to be’ always interferes with your sense of reality; it prevents you from seeing what is actually going on – and this will always prevent you from making the environment alive.”
– Christopher Alexander
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What factors shape market demand?

- Changes in price or supply for related goods
- Government policy, investment, R&D
- The ubiquity of related technologies
- Evolving societal trends and tastes
- Evolution in a product category
- Rising (or falling) incomes
- Economic cycles
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Justin Jackson
Justin Jackson@mijustin
Replying to @CasJam
@CasJam @robwalling Most of my blog posts start as twitter threads. 😉

Twitter, for me, is like a comedian working on material at a local club.

Blogging, for me, is like performing the full act on a special.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Strategy, product, sales and marketing all matters, but only if you’re in the right market.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
As an example:

There are 5 million PHP developers in the world.

Let’s say, on average, each gets paid $25,000.

That means, on salaries alone, the PHP market is...

(checks math)

$125 BILLION?!!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The fallacy goes like this;

“There are a million of people in this group. Surely 1% will want what I have for sale.”

But, it’s completely possible to have access to a large group where nobody wants what you have for sale.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Love seeing when other thinkers have come to the same conclusions. Here's how @ScottHYoung puts it:
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The definition of “niche” is:

“relating to products, services, or interests that appeal to a small, specialized section of the population.”

Here’s my concern: just because it’s small (or specialized) doesn’t mean it’s profitable.

Niches ≠ Riches
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Another good filter could be:

“How many folks are actively looking for a solution?”

This approach can work, but can also produce false-positives (because there’s no proof that people will pay).
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Justin Jackson
Justin Jackson@mijustin
There aren't enough photos of computer stores from the 80s and 90s on the internet.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
As founders, it's hard enough to wrestle with the "normal" issues, much less wrestle with existential questions.

But this is the kind of stuff that keeps me up at night...
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Justin Jackson
Justin Jackson@mijustin
Happy Monday! ☀️

What are you working on this week?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The easiest way to test this is to see if people are searching Google (or any search engine) with the intent to buy.

When people search "best wordpress hosting" they're indicating they want to buy.

They're attracted to the product category already; no need to educate/convince.
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Justin Jackson
Justin Jackson@mijustin
Good reasons to start a podcast:

- you have something to say
- you want to hear what others have to say
- you want to learn more about a topic
- it’s fun!

(from @StegoSarahs on the @podsummit stage)
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Justin Jackson
Justin Jackson@mijustin
I'm in Calgary for the weekend. 👌

Speaking at @podsummit tomorrow, but I'll also have some free time before I fly out on Sunday. DM me if you'd like to meet up!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It’s going to take a long time to get there, so you might as well start now!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Before you ask: "Did you try to optimize WP to run faster first?"

YES! For months I've been trying CDNs, caching plugins, reducing the number of plugins, minifying scripts, optimizing images...

The whole architecture of WP and our theme just has too much cruft.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The challenge is that most of these are "qualitative" observations:

- Stuff I'm seeing (repeatedly) in customer conversations
- Stuff I'm noticing on social media and in forums
- Stuff I'm getting in DMs
- Stuff I overhear in coffee shops
- Stuff that's going on in the industry
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Update: it's the next morning (7am).

Just answered 4 support tickets.

(These include pre-sale questions)
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Justin Jackson
Justin Jackson@mijustin
What are your best Disneyland hacks? 👨‍👩‍👧‍👦
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
For example, Omny Studio (one of my competitors) just crossed $300k in MRR.

- That's ~$3.6M in ARR
- If they sold at a 10x multiple (that's high) that'd be $36 million.

If Spotify is spending $500 million, they could buy 14 companies like Omny!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Spotify also changed their name on the App Store

(added music and *podcasts*).

They're betting big on podcasts.
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Justin Jackson
Justin Jackson@mijustin
I've always thought about podcasting, but this year I want to make it my primary focus.

The best podcast industry news I've found is from @JamesCridland and his daily newsletter: http://podnews.net. 👍
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
One way to visualize your expenses is to use @siftery.

Here, I can see I've spent $405 on Google Apps in the last 12 months.

But... I could have spent $60 (because I only needed 1 account!) 😭
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
What age do you think you'll retire from digital work?

What do you think retirement will look like for web professionals?

What factors are we not considering?
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Justin Jackson
Justin Jackson@mijustin
Still looking for a small business bank in 🇨🇦 that has features + pricing comparable to @AzloNow and @RevolutApp.
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Justin Jackson
Justin Jackson@mijustin
Starting your day with Inbox Zero is 💯.
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Justin Jackson
Justin Jackson@mijustin
After my last blog post (http://justinjackson.ca/solopreneur) lots of folks asking me how to find a co-founder / collaborator.

What's worked for me:
- @prodpeopleclub (where I met Hamish, Carl, Tim, Gary)
- XOXO fest (where I met Jon, my partner in Transistor)
- Geek Beers (local meetup)
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Justin Jackson
Justin Jackson@mijustin
Some founders have to make big sacrifices to get their companies off the ground. They should be rewarded for that.

But I've also seen startups who treat early employees like low-paid pawns. They're asked to sacrifice just as much; but without the upside.

https://twitter.com/dchymko/status/1007797178264252416
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Justin Jackson
Justin Jackson@mijustin
📦 Got some awesome custom @TransistorFM swag from @JessePoteet today!

He screenprints them by hand using water-based inks. Super great feel. 👌
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Justin Jackson
Justin Jackson@mijustin
First day at the beach!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
“For solopreneurs, there’s a lot of safety in recurring revenue. Even if you’re laid-up in bed, you’re earning an income.”
@garrettdimon #microconf
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Justin Jackson
Justin Jackson@mijustin
First #microconf escape room championship was a success!!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
About @adamwathan:

Adam is a machine. He doesn't back down from hard problems; he digs in. It's one reason why so many Laravel developers trust him: he helps them find answers to difficult questions.

He's also become a formidable businessperson, public speaker, and podcaster.
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