Tweets

Justin Jackson
Justin Jackson@mijustin
It’s not the “form” of your product that matters; it’s the FUNCTION.

Too many founders are focused on the form (SaaS, iOS app, etc.)
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Justin Jackson
Justin Jackson@mijustin
Clearly, TV executives have never had to explain "licensing deals" to a 7 year old whose favorite show is no longer on Netflix...
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
4. Employees: your boss is not a benevolent parent.

All you owe them is the work they hired you to do in the hours you have to do it.
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Justin Jackson
Justin Jackson@mijustin
High five to all the real humans out there. 🖐
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Justin Jackson
Justin Jackson@mijustin
“Dad if I get rich can I have a mini fridge in my room?”
— my 6 year old
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Justin Jackson
Justin Jackson@mijustin
Chewing on this.
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Justin Jackson
Justin Jackson@mijustin
"If you can get anyone to show up and pay you $1, you've made it on the internet." – @danmartell
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Justin Jackson
Justin Jackson@mijustin
“Make good stuff” is good advice, but hard to unpack.

What you make has to be exceptional + compelling in a way that surprises people.
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Justin Jackson
Justin Jackson@mijustin
#microconf 🔑

"Keep pricing in line with the outcome you're trying do create." - @cjlew23

Your biz model should reflect your biz values!
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Justin Jackson
Justin Jackson@mijustin
Marketing automation used to feel really intimidating for me.

But once you start doing it it makes way more sense. You just have to start.
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Justin Jackson
Justin Jackson@mijustin
Troubling trend: founders earn $ from side-gigs but don't let their staff do the same. What's good for the prince isn't good for the pauper?
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Justin Jackson
Justin Jackson@mijustin
The secret to products is this: people don't want to do any work.

They want you to take away the drudgery. Make it easy, fun, undemanding.
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Justin Jackson
Justin Jackson@mijustin
“We want to produce great work, but our desks are full of distractions.” — @mijustin @mijustin/things-ive-quit-doing-at-my-desk-b9cfd73d44e7?source=tw-a02dd1574d08-1436649581065#3e0e--share-0-70" rel="noopener noreferrer">https://medium.com/@mijustin/things-ive-quit-doing-at-my-desk-b9cfd73d44e7?source=tw-a02dd1574d08-1436649581065#3e0e--share-0-70
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Justin Jackson
Justin Jackson@mijustin
Quit comparing yourself to other people’s success. Results will vary!

Focus on your own results. Improve those 1% every week.
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Justin Jackson
Justin Jackson@mijustin
“The fastest way to change yourself is to hang out with people who are already the way you want to be.”
— Reid in Hoffman
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Justin Jackson
Justin Jackson@mijustin
Slack research hack:

1. Log into Google Analytics
2. Search for "slack"
3. See who's talking about you

http://buff.ly/1yAh5kB
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Justin Jackson
Justin Jackson@mijustin
The whole point of building software is to help real human beings accomplish something significant.

Let’s make this count.
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Justin Jackson
Justin Jackson@mijustin
“Starting small puts 100% of your energy into solving real problems for real people” - @sivers
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Justin Jackson
Justin Jackson@mijustin
"The way to get started is to quit talking and begin doing."
-Walt Disney
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Justin Jackson
Justin Jackson@mijustin
"Long projects zap morale. The longer it takes to develop, the less likely it is to launch." - @dhh & @jasonfried
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Justin Jackson
Justin Jackson@mijustin
Maybe I should publish all my youtube videos at 250x speed. 🤔
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Justin Jackson
Justin Jackson@mijustin
Every time I get raptured, this message appears on my phone
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"Pay-once" works if:

a) you're selling a high-ticket $$$ item ($100k, custom install), but most small bootstrappers aren't set up for that.

b) you have a very high volume of interest with a strong built-in distribution channel (@tailwindcss and @tailwindui)
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Justin Jackson
Justin Jackson@mijustin
Replying to @levelsio
@levelsio It’s not the warmest place, but Calgary, Alberta, Canada gets 2405 hours of sunshine a year (333 days).
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Justin Jackson
Justin Jackson@mijustin
Need some help:

Hoping to publish this YouTube video today; just need help choosing a thumbnail! 🙏

Title of the video: "Starting a podcast: is it worth it?"

Do any of these work? (Reply with the number you like the best)

I'm also open to suggestions!
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Justin Jackson
Justin Jackson@mijustin
The pandemic revealed that many of our desires remain unexpressed until the right moment. There's a lesson here for business owners.

During the lockdowns, folks had more free time. And, for many, this was the push they needed to start doing new things: they played music, started…
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Justin Jackson
Justin Jackson@mijustin
Does Apple not benchmark CPU and GPU performance against Intel and Nvidia?
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Justin Jackson
Justin Jackson@mijustin
Observation: The content I post on LinkedIn has a long shelf life.

People continue to discover, share, and comment on posts I made days/weeks ago.

(Unlike here, where engagement seems to fall off a cliff within hours of posting)
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Justin Jackson
Justin Jackson@mijustin
Replying to @aarondfrancis
@aarondfrancis It's Christmas break in the year 1992, and you're 12 years old.

Mom made pizza. You figured out how to play Duke Nukem 3D over a dial-up modem with your friend Greg.

Thirty years later, you'll still remember it and wish you could go back.
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Justin Jackson
Justin Jackson@mijustin
I've been enjoying @mattwensing's newsletter.

I agree with him here, "target a real felt cost," but there's another feeling (besides pain) that motivates buying behavior:

DESIRE.

Some folks might have bought an iPod because they were tired of carrying 1000 CDs, but many bought…
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Justin Jackson
Justin Jackson@mijustin
In product design, we associate "more friction = bad," but that's not always true.

One of the things I enjoy about podcasting is that it takes extra effort for a listener to reach out.

That extra effort often results in thoughtful emails, DMs, tweets, etc.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Culturally, many of us were taught to push the limits: pedal to the metal, give 110%, and turn your amp up to 11!

We max ourselves out in every area: our finances, our relationships, our health, and our careers.

It's OK to create space and calm for the season of life you're in.
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Justin Jackson
Justin Jackson@mijustin
“People in an Idea Lab don’t usually take arguments personally because Idea Lab culture is built around the core notion that people and ideas are separate things. People are meant to be respected, ideas are meant to be batted around and picked apart.”

@waitbutwhy
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Last night, Lorinda started repainting my office background for video.

@theKevinShen suggests that folks with a skin tone like mine choose a dark “cool” tone for the back wall.

We’re painting it a matte black to create a contrast between me (the subject) and the background.
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Justin Jackson
Justin Jackson@mijustin
Broadly, these are the five most important variables in business:

- how much demand is there from customers for your type of product?
- how many of these potential customers are there?
- how much are they willing to pay?
- how much competition is there?
- what are your costs?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
I talk more about how "the main thing" often gets most of the revenue in a value chain here:

https://justinjackson.ca/the-main-thing

I see this happening with ChatGPT (the main thing) and many of the startups being launched (most are "side dishes").
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Justin Jackson
Justin Jackson@mijustin
When we started our company, @jonbuda and I defined our principles and values early on, but we knew the business still had to have a good "engine" to sustain those values.

The "engine" of a company is capturing customer demand sustainably, with sufficient margins.
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Justin Jackson
Justin Jackson@mijustin
I asked ChatGPT:

“Which cities in North America are world class?”

It answered:

1. New York
2. LA
3. Toronto
4. Vancouver, BC
5. Montreal
6. Chicago
7. San Francisco
8. Mexico City
9. Miami
10. Seattle

Do you agree, or disagree, with this ranking?
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Justin Jackson
Justin Jackson@mijustin
If you're a podcaster considering switching hosting providers, let me know!

In the last few months, we've had a bunch of people switch to @TransistorFM from:

- bigger, more complicated, "enterprisey" DAI tools
- free hosting providers who have limited support and functionality
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
So many of us business owners end up being a slave to our companies, and we forget why we started our businesses in the first place: to give us, our families, and our employees a better life!
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Honestly, this is probably the best SaaS/indie hacker/bootstrapper podcast interview of the year.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Make the credit card companies do sales tax compliance.

They have the infrastructure to handle calculation, collection, and remittance for every transaction.

Govts would see a huge increase in sales tax revenue because they're no longer asking millions of small biz to do it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Also, a big thank you to @EpikMontreal. 🙌

We rented their penthouse suite to have a common room to meet, work, and hang out in and it was perfect.

They’re a small hotel with really friendly staff, and it’s walkable to everything in Old Montreal.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
It makes sense for creators to be on platforms where there are lots of people.

But it still feels weird to me that we rely on these megacorps for distribution.

Time after time, we've been lured with the promise of distribution, only to have them shut down organic reach.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Many success stories highlight how founders had to overcome financial hardship: running out of money, eating ramen, having cheques bounce, etc.

This is not the ideal way to build a company.

Much better to give yourself some financial margin, than to be living on the edge.
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Justin Jackson
Justin Jackson@mijustin
This is coming for us in North America as well.

We can expect more extreme heat and wildfires this summer. 🔥🌲

Here’s one simple action we can all do:

✍️ Write your political reps right now. Urge them to commit to carbon emissions targets with a clear plan (nuclear, etc) https://twitter.com/billmckibben/status/1519523035786584065
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
My take:

Elon's stated aim is to "improve free speech on the platform."

This acquisition won't change how Twitter falls under free speech legislation (private platforms can ban users).

Folks who align with Elon ideologically will be happy, though.

https://justinjackson.ca/elon-musk-and-free-speech
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Justin Jackson
Justin Jackson@mijustin
What are the best walking shoes you’ve ever had? 👟
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Justin Jackson
Justin Jackson@mijustin
Anyone else getting a ton of these spam SMS messages lately?
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Justin Jackson
Justin Jackson@mijustin
Replying to @philipbrown
@philipbrown When a brand is new, I recommend succinctly describing what your software is/does in your H1.

(Help people immediately answer: "what does this do? who is it for?")

It's also better for SEO.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
In my experience, here are things that reduce the stress in a business, and improve a founder's quality of life:

1. Build something that people are already searching + paying for.
2. Build stuff that's easy to maintain.
3. Keep your payroll small.
4. Keep expenses low.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Setting up a shared office space is simpler than you think.

We started with four people, found an office space for $800/mo, and just split the cost.

We created the environment we wanted to work in.

Eventually we expanded and opened it up to other members, but it started small.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Start with a lower-priced “early access” tier.

It’s hard to charge what competitors are charging when you don’t have their features.

But as soon as you have baseline functionally, offer early access users a lower priced plan.

For our first 6 months, we had a $10/mo plan.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Love this meme!

In this arrangement, power is equalized between creators and the listening platforms.

(h/t @tfyhpodcast)
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Justin Jackson
Justin Jackson@mijustin
Broadly, the element that aspiring startup founders lack is *context*:

- what are the dynamics of this market?
- who are the customers? Where do I find them?
- traditionally, what motivates these folks to buy?

Usually, to get these insights you’ll need first-hand experience.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
"I need email newsletter software, but this looks like... shopping cart software? What's a 'marketing platform'? Wait... it says 'grow sales,' so maybe it's a CRM?"
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Justin Jackson
Justin Jackson@mijustin
My top blog post every year (for the last three years) has been "Non-alcoholic drinks you can order at the bar."

All search traffic.

👉 more restaurants should offer *good* sober options. Non-alcoholic beers, cocktails, etc. Put in on your menu!

https://justinjackson.ca/nobooze
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Justin Jackson
Justin Jackson@mijustin
Jumping on the mics with @jonbuda in about ~45 mins to record @buildyoursaas.

Anything you want to hear us discuss?
Any questions/things you'd like to know?
Anything about @TransistorFM you want an update on?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
The most interesting stat for me: Spotify has really captured the 13-23 year-old demographic.

Spotify is where Gen Z listens to podcasts.

They’ve clearly “grown up” with this app! It's a part of their identity.
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