Tweets

@RJMcCollam This came up on the livestream too!

I answered it here:
https://twitter.com/mijustin/status/1306007990890307584

@noahwbragg 🤣

@noahwbragg 😄

@atChrisWagner ❤️ Thanks!

@atChrisWagner Nice. You might like the full post I wrote earlier this year. 🙌

https://justinjackson.ca/surfing

@DanielZarick @jasondoesstuff @asmartbear lol. was already clarifying this in my next tweet.

@DanielZarick @jasondoesstuff @asmartbear Yes. If the demand is there, and you're the right founder for the job, and you build a product that satisfied that demand, they *will* come.

https://twitter.com/mijustin/status/1305956803851685888

@lorindaapps 😩 Brutal.

@pascallaliberte This doesn’t quite work here, because building an audience *is* helpful, but not always necessary.

@yongfook @bannerbearHQ Any limits to how long the audio file can be?

@GSto That was @jackmcdade!

@tillkruss @ThePurpleAir 😱

RT @KHayhoe: It will NOT start getting cooler, because carbon emissions from human activities continue to increase. How sure are we? Very,…

@valentinprgnd One odd thing is that @ThePurpleAir shows #vernonbc as being worse than Vancouver right now!

@krobertsons brutal. 😩

@outlastmusic @TransistorFM @jonbuda I just listened. You’re doing great!

For promotion, I have some tips here: https://transistor.fm/ideas-promote-podcast

@jonathanpwheat @justinvincent @techzing @buildyoursaas Thanks!

@gilesvangruisen Do you think you'd still like it if they were doing the same format now?

@jansn @michiels Exactly. The macro "pull of the market" should exist outside your influence.

@thejonotron That’s the Blue Compass. Listed here:

#packages" rel="noopener noreferrer">https://transistor.fm/how-to-start-a-podcast/#packages

@bimschleger Totally.

@KeliWestgate That’s the one disadvantage! 😅

@typeoneerror YES!

@__mharrison__ @seanwes Pansonic Lumix G7.

These days I just have it plugged into power all the time (no battery) and then plugged into my iMac with the Camlink 4K.

@Swizec 🙌

@Josh412 @johnnytong @tylertringas 👍

@julian_rubisch Read @grigoriy_kogan’s article:

https://www.gkogan.co/blog/category-creation/

RT @joshorton: I’ll never forget how @BernieSanders answered when people said the Green New Deal was too expensive.

“Expensive as opposed…

@johnnytong @tylertringas My magnum opus on this is http://justinjackson.ca/surfing.

What’s missing from that piece?

@tylertringas In her examples, “CRM” is a category.

https://twitter.com/mijustin/status/1276676603410436097?s=20

@tylertringas https://twitter.com/mijustin/status/1303883852545323008?s=20

@ericnormand It's our inability to correctly define *who this is for.*

To me, the fact that economic activity is happening is most important.

A market is the sum of demand in a product category:

1) Number of potential customers
2) How much they spend
3) The frequency at which they buy

@KarenUnland @thekylemarshall Did not realize you lived in Spruce Grove for awhile!

@NathanClark_ https://twitter.com/mijustin/status/1303829314899640320

@goodguyayy Sometimes, there are opportunities when there's a bunch of low-cost players (BlueHost, HostGator) but there's market demand for high-tier service (this is what WPengine did).

RT @mijustin: The biggest problem I see from SaaS who target SMBs is they’re not getting enough trials.

(You'll need more than you think).

@beingbrad 🙋‍♂️

@michiels I’m not saying that an audience isn’t helpful for marketing (it is).

Me marketing Transistor is a big part of our strategy.

I’m just saying that it won’t carry you alone: there needs to be momentum in the market.

@SloanCam @harriskenny Yup. It’s very likely… 😁

RT @KateBour: @mijustin @TransistorFM I like it. @ashmaurya said is an old blog post that it’s less about asking “who?” and more about aski…

@ericnormand https://twitter.com/mijustin/status/1303428967584600064

@TylerMKing 💯

@G_Langenderfer @levelsio It's one strategy that can work.

But there are lots of counter-examples from folks who had no audience (especially in SaaS).

@tyler_lindley https://twitter.com/mijustin/status/1303420939594391552

@VitalyPushkar 🙌

@ianlandsman Link?

RT @cabel: So, @JuliaMinamata is making an amazing EGA graphic adventure, drawing each pixel by hand.

But, one Photoshop setting — underst…

@farez @justinvincent Nice. I’ll check that out.

@lorindaapps 💯

@arturoriosme Yes, I think asking follow-up questions once the primary action (a purchase / cancellation) has been taken can be helpful.

“What brought you here today?”
“Why did you switch?”

@KateBour @jamesclift Exactly. It’s most likely a myth (and it’s not super helpful quote).

@jamesclift And… the ever popular:

“If I’d asked the customer what they wanted, they would have told me a faster horse.”

🙄

@PMJtweets For me, it's not even asking the question at all.

The way they spend their money, and the action that they take, reveals their revealed preference. 😉

@jesseleite85 As a general rule, none of my advice applies to you. 😉

RT @randfish: Friends,

The amazing @VeniKunche built a resource to help underrepresented folks in tech (women, Black/Brown folks, LGBTQ+,…

@Wickerpedia That’s what I’m saying: demand (generally) can’t be created or influenced (especially by independent entrepreneurs).

@Wickerpedia Philips launched a new product (Phillips head) into an existing market category (screw drivers).

@conarro Some markets are just too small to support a business (this is the case for bubble tea in my town).

@isterin @adii Many of these have existed for decades:
https://justinjackson.ca/nobooze

@_JessicaSachs This all depends on the size of the total market, or the specific niche, you’re targeting.

In my small town, I’ve seen bubble tea struggle (repeated attempts), but multiple coffee shops have opened (all doing reasonably well).

RT @HamillHimself: Further proof that not only is he a profoundly unworthy "president", he's also a truly loathsome human being in his own…

@conarro Well, I personally prefer pie. 😉

It all depends how big the pie market is.

In my town, if I had the choice between starting a bubble tea shop or a hipster coffee shop, I’d start the latter.

@tylertringas @adii Ack. I hate to name real names. There are a few bootstrapped businesses that I can think of.

On the VC-funded side, there are tons of examples in this talk: http://Z.com, Insider Pages, MyLife, Desktop Factory, Peoplelink.

#t-403426" rel="noopener noreferrer">https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed/transcript?language=en#t-403426

@mattwensing @adii My thread with Adii was specifically about generating demand.

If by "market" you mean "market (product) category," I think those are very difficult to create from scratch.

Generating demand for a specific category (on your own) is also incredibly difficult (impossible?).

@mattwensing @adii This whole discussion thread has been about demand. 😜

@adii @tylertringas The nice thing about sitting the ocean (and business) is if you're attentive, and you learn to recognize the shape of good waves, there will be multiple opportunities for you to catch a good one. 👍

@adii @tylertringas Again, generally outside of the surfer's control. 😉

@adii Again, I'd argue we *respond to demand that exists*.

We rarely create it (mostly because it's too damn expensive and takes way too long).

(*exceptions might be: huge industry lobbies that can influence government policy, and industries who take massive government subsidies)

@adii @tylertringas Yes, but isn't that the point?

A wave is formed by a variety of forces of nature (water’s motion, gravitational forces, and winds).

A wave of demand is formed by a variety of market forces (most of which are outside our control – especially as indies).

@adii "Inbound marketing" is a new term for an old idea. 😉 There's been a market for that type of marketing for a long time.

Slack rode an existing wave. They weren't even close to the first company in the category. Campfire pioneered the B2B market (and before them, ICQ and AOL).

@jesseleite85 That was a good decision. 👍

@adii Can you think of examples where demand was created from scratch?

https://twitter.com/mijustin/status/1301635681572196352

@dchymko 🤣

@shamwela_ @youyuxi https://twitter.com/mijustin/status/1301592210811412480

@metzgereduard Yup. But that only works if you're already a member of a decent market. 😉

@dchymko Very risky, and almost never something "entirely new."

(Most things evolve out of something else)

https://www.smithsonianmag.com/history/the-history-of-the-doughnut-150405177/

RT @mijustin: If you're good at making 🍰 and 🥧, but there's 10x more demand for 🍰, why would you make 🥧?

@metzgereduard Some good examples here:
https://justinjackson.ca/build

@metzgereduard I'm talking about markets, and categories, that have demonstrated demand.

When you're thinking about launching a business, this is the primary thing that matters.

@metzgereduard Likewise, chat apps for teams had tons of demonstrated demand: Campfire, Hipchat, etc.

The category already existed and had traction.

@meoyawn @metzgereduard Yup. Not really a business.

The market is brutal. You can supply goods that are high quality, but if nobody wants them you’ll faily.

Without demand, there is no business.

@metzgereduard AirBnB is in the accomodation market, which had tons of demonstrated demand (hostels, hotels, motels, B&B).

@iChris Anyone at @googledevs able to help?

@OrionSeven Yup. We’re on the north side of that lake (which is massive).

@thejonotron Whoa cool!

RT @yongfook: Now supports the "blue check" for tweets by verified accounts :)

(tweet via @mijustin)

@kjaymiller @TransistorFM Sweet! 🙌

RT @DustinLeblanc: Listening to this old gem of an episode from @adamwathan and @mijustin https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9HZDM3VmNEdw/episode/MWQ4OGQ4NjgtYTFkZi00ZDcyLWFiN2UtMzJkNzhkNTY5NmYz

Okay FINNEE so maybe it…

Do you relish the “grey skies” feeling?

Or, do you try to escape from it?

@glenmccallumcan This is interesting. Can you explain more?

RT @soandsos: Don’t follow this advice.

I’ve always been pressured to stay at a job for 1-2 years even though I was suffering.

DO. NOT.…

@scocio I think being a participant in the market is a pre-requisite.

Purchase-intent usually shows itself as "potential customers searching for a solution."

Recognizing that demand, and later, creating supply, doesn't necessarily require an audience.

@seanwes EXACTLY. 🎯

@AmyLynnAndrews thanks for mentioning my blog post in your newsletter Amy!

Getting quite a few new subscribers because of it. 👍

@notrab @TransistorFM Nice!

@thejonotron Oh wow

RT @mijustin: Most worthwhile accomplishments are a long time in the making.

Don't expect to start and make it overnight!

It's going to t…

@syncopated What timecode?

@syncopated Um. What!?

@ThatHobby @TransistorFM Nice! Is it working well for you?

Did you add anything else?